Komal Chandak Email and Phone Number

- Front End interaction with Key accounts, shaping the overall Digital marketingstrategy for them- Campaign management and Media Planning for Key accounts- budget estimations, defining the channel mix and delivering increase in ROI though defined Online Strategy- Running performance marketing campaigns to reduce Cost per Lead for the clients on all channels (Google Adwords, Amazon, Facebook, Google Search, Double-clickBid Manager, DMP, Youtube, Email Marketing, etc)-… Show more - Front End interaction with Key accounts, shaping the overall Digital marketingstrategy for them- Campaign management and Media Planning for Key accounts- budget estimations, defining the channel mix and delivering increase in ROI though defined Online Strategy- Running performance marketing campaigns to reduce Cost per Lead for the clients on all channels (Google Adwords, Amazon, Facebook, Google Search, Double-clickBid Manager, DMP, Youtube, Email Marketing, etc)- Handling Social Media Marketing for clients in various industries- Real Estate, Healthcare, FMCG, E-commerce etc.- Managing cross-functional teams and ensuring successful and timely delivery of Online Campaigns Show less

Project Title: To study the scope of Primosa in the Dermatology market and devise it’s marketing strategyProject Brief: •Worked in the Consumer Healthcare division of Sanofi India ltd for Primosa, which is the leading brand in the management of premenstrual syndrome•The project scope involved identifying opportunities of primosa in derma market, sizing them and then creating a go to market strategy for the brand •Primary and secondary research was carried out to identify… Show more Project Title: To study the scope of Primosa in the Dermatology market and devise it’s marketing strategyProject Brief: •Worked in the Consumer Healthcare division of Sanofi India ltd for Primosa, which is the leading brand in the management of premenstrual syndrome•The project scope involved identifying opportunities of primosa in derma market, sizing them and then creating a go to market strategy for the brand •Primary and secondary research was carried out to identify the triggers and barriers. Dermatologists were interviewed using questionnaire method across six cities•Data analysis was carried out to check for sample consistencyDeliverables/ Recommendations:•Identified the prescription habits of Dermatologists for Atopic Dermatitis and other skin conditions•Insights were collected from the primary research and a business model was developed for a new SKU of Primosa which was successfully implemented by Sanofi in September•Changes in the Marketing Mix were suggested and implemented by Sanofi•Channels of Distribution were designed for the new SKU Show less

Interned for a month at Indi Pharma Pvt Ltd, Bethora, Ponda, Goa, 2015; and had the opportunity of gaining holistic exposure in-o Pharmaceutical Manufacturing Departmento Production Planning Departmento Stored Departmento Engineering Departmento Quality Department