Komal F.

Komal F. Email and Phone Number

Manager - Digital Marketing and Expert Engagement @ The Insights Desk Inc
Pakistan
Komal F.'s Location
Lahore, Punjab, Pakistan, Pakistan
About Komal F.

In my professional journey, I have demonstrated versatile skills across various aspects of marketing and project management. This includes the successful organization of major budget-intensive cricket tournaments, overseeing ATL and BTL activities comprehensively, and contributing to end-to-end TVC campaign execution. I've also been responsible for creative design, from digital artwork creation to product packaging collaboration, and actively participated in the launch of groundbreaking products. Furthermore, I've excelled in financial management, store oversight, client engagement, and strategic planning, consistently delivering results through data-driven reports and presentations.

Komal F.'s Current Company Details
The Insights Desk Inc

The Insights Desk Inc

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Manager - Digital Marketing and Expert Engagement
Pakistan
Employees:
38
Komal F. Work Experience Details
  • The Insights Desk Inc
    Manager - Digital Marketing And Expert Engagement
    The Insights Desk Inc
    Pakistan
  • Maple Leaf Cement Factory Limited
    Deputy Manager, Marketing & Supply Chain
    Maple Leaf Cement Factory Limited Jul 2022 - Present
    Lahore
    1. Organized 3 Major Cricket Tournaments (Kings Cricket League):• Event Management: Successfully organized and oversaw budget-intensive cricket tournaments, showcasing event planning and management skills.• Conceptualization: Demonstrated the ability to conceptualize and plan large-scale events.• Procurement and Printing: Skills in sourcing and printing materials for events.• Scheduling: Designed and managed cricket schedules, highlighting project management… Show more 1. Organized 3 Major Cricket Tournaments (Kings Cricket League):• Event Management: Successfully organized and oversaw budget-intensive cricket tournaments, showcasing event planning and management skills.• Conceptualization: Demonstrated the ability to conceptualize and plan large-scale events.• Procurement and Printing: Skills in sourcing and printing materials for events.• Scheduling: Designed and managed cricket schedules, highlighting project management skills.• Audiovisual Content Management: Oversaw the creation and supervision of audiovisual content, indicating expertise in multimedia project management.2. Digital Artwork Creation:• Artwork Design: Created digital artwork (using Canva) for various projects, including posts, posters, thumbnails, and invitation cards.• Visual Presentation Enhancement: Proficient in enhancing the visual presentation of projects through design.3. Digital Marketing and Storyboarding:• Digital Marketing: Engaged in established digital marketing campaigns, showcasing skills in online marketing strategies.• Storyboarding: Crafted captivating storyboards for audiovisual (AV) content, demonstrating creative and storytelling skills.4. Product Packaging Design:• Quality Control: Collaborated closely with designers in the product packaging process, including meticulous proofreading and thorough audit of packaging design, highlighting attention to detail and quality control skills. Show less
  • Maple Leaf Cement Factory Limited
    Head Of Consumer Marketing
    Maple Leaf Cement Factory Limited Sep 2021 - Present
    Lahore, Punjab, Pakistan
    1. Activities Manual Creation:• Documentation: Crafted a comprehensive activities manual, emphasizing attention to detail and documentation.• Standard Operating Procedures (SOPs): Developed SOPs and protocols for various activities, showcasing a structured and organized approach.2. ATL and BTL Activities Oversight:• Above-The-Line (ATL) Marketing: Oversaw activities related to traditional advertising, such as TV and radio commercials, showcasing expertise in mass… Show more 1. Activities Manual Creation:• Documentation: Crafted a comprehensive activities manual, emphasizing attention to detail and documentation.• Standard Operating Procedures (SOPs): Developed SOPs and protocols for various activities, showcasing a structured and organized approach.2. ATL and BTL Activities Oversight:• Above-The-Line (ATL) Marketing: Oversaw activities related to traditional advertising, such as TV and radio commercials, showcasing expertise in mass media marketing.• Below-The-Line (BTL) Marketing: Managed activities that engage with customers directly, such as events and promotions, demonstrating an understanding of experiential marketing.3. TVC Campaign:• Participated in the entire lifecycle of a TVC campaign, from initial planning to flawless execution, including contributing to concept brainstorming.• Conducted indoor and marketing activities for brand awareness and brand activation such as Billboards, Cable TV Ads, Mall Activations & etc.4. Creative Problem Solving:• Collaborated with photographers & models to execute photoshoots.• Crafted mood boards to set the visual tone for photoshoots.• Developed storyboards to plan video content effectively.• Formulated creative video concepts.• Contributed to script brainstorming sessions to shape the creative direction of the content.• Collaborated with agencies to execute video productions.• Designed marketing materials, including flyers and posters. Show less
  • Maple Leaf Cement Factory Limited
    Assistant Marketing Manager
    Maple Leaf Cement Factory Limited Apr 2021 - Aug 2021
    Lahore, Punjab, Pakistan
    • Product Launch Strategy:Contributed to the development of a comprehensive strategy for launching a pioneering product in Pakistan, involving market research and planning.• Brainstorming and Development: Actively participated in brainstorming sessions and contributed to the development of marketing activities for major cities in Pakistan.• Creative Design: Designed promotional materials such as brochures, shade cards, posters, and other artworks. Also, collaborated… Show more • Product Launch Strategy:Contributed to the development of a comprehensive strategy for launching a pioneering product in Pakistan, involving market research and planning.• Brainstorming and Development: Actively participated in brainstorming sessions and contributed to the development of marketing activities for major cities in Pakistan.• Creative Design: Designed promotional materials such as brochures, shade cards, posters, and other artworks. Also, collaborated with teams on video concept development and ensured successful execution.• Event Management: Ensured the flawless execution of product launch events, demonstrating event management and coordination skills.• Brand Activation: Engaged in brand activation initiatives, which encompassed organizing events for retailers and dealers, providing in-depth product knowledge, disseminating the brand's marketing materials to boost product awareness, and facilitating informational sessions with painters. • Success Measurement: Guaranteed the success of product launch activities, indicating a focus on results and KPIs. Also, consolidated all these efforts into a comprehensive presentation for further analysis. Show less
  • Miniso Pakistan
    Investment Specialist
    Miniso Pakistan Aug 2019 - Mar 2021
    Lahore, Punjab, Pakistan
    • Strategized and oversaw the management of over 20 stores located throughout prominent urban areas of Pakistan.• Collaborated with and provided guidance to potential prospective customers.• Enhanced departmental budget efficiency.• Developed feasibility reports and projected sales to drive the company's financial expansion.• Administered financial accounts for both established and newly opened company-operated stores.• Oversaw client expectations and address any issues that… Show more • Strategized and oversaw the management of over 20 stores located throughout prominent urban areas of Pakistan.• Collaborated with and provided guidance to potential prospective customers.• Enhanced departmental budget efficiency.• Developed feasibility reports and projected sales to drive the company's financial expansion.• Administered financial accounts for both established and newly opened company-operated stores.• Oversaw client expectations and address any issues that emerge from the conceptual stage through execution.• Balanced the financial transactions between company-owned and franchisee-operated stores while maintaining monthly records.• Developed and delivered monthly and annual reports and presentations highlighting the company's KPIs and objectives. Show less
  • Askari Bank
    Trainee Officer
    Askari Bank Jan 2018 - Jul 2019
    Lahore, Punjab, Pakistan
    Learned the SOPs of branch banking during TO Trainings • Account Opening:Opening different accounts of various customers according to their requirementsIssuing Cheque books and Debit cardsMaintaining relevant record of accounts openedDoing Biometric of customers and maintaining relevant record• Remittance:Preparing and liquidating Banker's ChequesInter bank funds transfer • Accounts:Preparing Daily Branch Report Locker operating Incharge
  • Mcb Bank Limited
    Intern
    Mcb Bank Limited Jul 2017 - Aug 2017
    Lahore, Punjab, Pakistan
    • Filling forms • Filing and maintaining relevant record• Learning the processes of branch banking
  • Kamran & Co.
    Intern
    Kamran & Co. Jul 2016 - Aug 2016
    Lahore, Punjab, Pakistan
    • Preparing feasibility reports • Learning tax brackets and deductions • Learning the usage of FBR Portal

Komal F. Skills

Team Management Event Management Time Management Financial Analysis Corporate Finance Managerial Finance Marketing Financial Accounting Accounting Branding Human Resources Business Economics Consumer Behavior

Komal F. Education Details

Frequently Asked Questions about Komal F.

What company does Komal F. work for?

Komal F. works for The Insights Desk Inc

What is Komal F.'s role at the current company?

Komal F.'s current role is Manager - Digital Marketing and Expert Engagement.

What schools did Komal F. attend?

Komal F. attended Lahore School Of Economics, Gc University Lahore.

What skills is Komal F. known for?

Komal F. has skills like Team Management, Event Management, Time Management, Financial Analysis, Corporate Finance, Managerial Finance, Marketing, Financial Accounting, Accounting, Branding, Human Resources, Business Economics.

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