Brand Communication-Content Strategy

Strategy-Content-Brand Marketing

Brand communication-Marketing initiatives

Strategy Deployment Project • Analysing the KRAs and defining KPIs across function for Lifestyle and Homecentre• Measuring Strength of KPIs • Balanced Scorecard Strategy map

Was part of Product Design and Merchandise Team and contributed towards Research and AnalysisProduct category : • Bodywear(men & women) • Bags and Accessories A thorough Cross Competition Analysis -Market Research -Price Comparison -Product comparisonMy Contribution: Making a detailed report on the existing price across competition. This was compiled to enable the brand to decide on the price for the body wear (product launch). Re-Evaluate the pricing decisions.

For brand CREYATE, I worked in the Visual Communication vertical- • Contributed towards powerful visual imageries | BRAND BUILDING • Research on the new strategies to fill the gap in communicating the Brand's language• Forecast study and tracking the new trends• Assisting for the Campaign Shoots for Creyate and fulfilled my role as the Stylist• Style Assistant to the Fashion Director for Creyate Campaign shoots+Fashion Films+Still life shoots+NNNOW editorials• R&D for Creyate shoots, contributed towards building the campaign shoot strategy• Drive the Product Catalog shoots + Still life shoots• End to end internal Production Management• Supervise all post production of visual work• Image selection for the website and in-mall communication• Vendor Management for Visual Communication workstream• PCM management + Image repository

Laid the foundation of my startup along with 2 of my other NIFT colleaguesWe started as being Manufacturers of Womens Casual ClothingBranding | Design | Fashion retail

Worked as the Design intern for the brand Kook N Keech-.• Assisted in Trend study and developing the season’s capsule design for womenswear as per KNK's guidelines • Market study(secondary sources), Trend Analysis and Forecast transalation to designs• Detailed Techpacks development• Graphic Design and adaptations from the licensed IPs

Graphic Designing and Product Merchandising