Komal Sohail Email & Phone Number

Karachi, Pk

Karachi, Pk

Karachi Division, Sindh, Pakistan

Campaigns across e-commerce platforms

Karāchi, Sindh, Pakistan

Accounts: Carrefour, Metro, Al Fatah and New Business Development across Modern Trade

Karachi Division, Sindh, Pakistan

• Liaising with all workstreams and work leads on a daily basis to ensure timely updates on Blossom project while ensuring adherence to project timelines.• Streamlined project management processes by developing trackers that consolidated updates across all workstreams, thereby increasing visibility and enablingbetter internal alignment and global reporting.• Led meetings with workstreams to facilitate smooth co-ordination and prompt identification of challenges and blockers, resulting in effective problem-solvingand timely project delivery.

• Managed 40 key and high potential accounts, including negotiations on pricing and securing competitive commercial offerings from leading brands such as Shell,Total Parco and Keel, as well as various marketplace sellers.• Proactively enhanced onsite and campaign visibility by driving brand participation in engagement initiatives such as One Rupee games, free shipping, and vouchersto maximize sales.• Consistently exceeded all individual KPIs while delivering remarkable store performance growth of 3x across all metrics.• Recognized as a high performer during the 11.11 campaign, achieving maximum campaign participation and securing the highest offerings across all managedaccounts.• Worked on building good assortment of products that are in demand by leveraging data insights and internal performance dashboards, resulting in improvedassortment quality and increased customer satisfaction.

Karachi Division, Pakistan

Design and implement social media strategy for brands like Redoxon, Protect and Salman’s Foods.• Managing social media communities of all the brands as well as analyzing market trends to share engaging content daily ensuring high engagement on all thecommunities.• Developing monthly social media ROI report along with analyzing performance of all the brands and presenting recommendations accordingly.

Karachi

Carried out thorough research on demand forecasting and supply chain management via qualitative and quantitative methods and analysed fashion trends in the industry.

Karāchi, Sindh, Pakistan

Co-created a social-enterprise model as a part of our small business management course. It was an online gift service for poor and needy in our society. Collected donations worth PKR 41,550 to provide beautifully packaged gifts to the needy. Devised the supply chain model for end to end delivery, which involved negotiations with 3PL.Managed to generate a profit of PKR 4600 in the period of two months by further reinvesting it in setting up an income generating business for a poor person.

Karāchi, Sindh, Pakistan

-Devised a detailed marketing strategy of a new product line extension launch of skincare brand ‘Silk’-executed end to end social media campaigns & activations which resulted in an increased audience engagement - managed to achieve all important digital KPIs

Karāchi, Sindh, Pakistan

-Documented and analysed 7 in-depth qualitative interviews on the experience of using moocs which assisted the professor in his PHD thesis -initiated a thorough research on potential sponsors to recruit funds for the supervisor’s project -designed a research funding proposal and developed a strategy by using marketing material on engaging potential benefactors