Komal Parikh Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Dallas, Tx, Us

New York, Ny, Us

Led planning, strategy, thought-leadership, and advisory services for clients to deploy digital communication touch points for business storytelling, overseeing a team of digital managers and actively partnering with cross-functional teams – analytics, creative, web, client experience, and legal.

Chicago, Illinois, Us

Austin, Texas, Us

SocialMedia.org is a community for social media leaders. As a Board Chair, I'm responsible for leading my company's membership in the community.

Richardson, Texas, Us

Program Management: Oversaw social programs for Fossil Group (including 5 direct reports), spanning across 4 owned brands and 3 craft brands; Improved process and operational efficiencies by de-cluttering the content approval funnel and developed better ways of working between Global and Regional teamsStrategy: Led an A/B test to showcase the impact of UGC content on dotcom pages to drive social conversion; Launched an employee advocacy pilot to extend Fossil's influencer marketing programThought-Leadership: Conducted a social audit and delivered a Social Vision deck for Executive Leadership to highlight Fossil's 3-year journey to take social media marketing from good to great; Led social planning for Fossil's first-ever Customer Experience task force to create a seamless digital purchase journey; Presented Fossil's first Social Media Lunch & Learn for HQ employeesResearch & Innovation: Drove social innovation through participation in beta opportunities with social platform; led social chat discovery in partnership with the Social Media Customer Care teamAnalytics: Created measurement frameworks and built-out dashboards for stakeholders to understand how content impacts broader marketing metrics, leveraging Google Analytics, Site Catalyst, Sprinklr, etc.Collaboration: Partnered with brand/creative teams to plan social editorial calendars and integrate marketing campaigns; Partnered with PR/Comms to facilitate social activations for brand and corporate responsibility initiatives such as SxSW, International Women's Day, Pride Month and Hispanic Heritage MonthVendor Management: Manage the day-to-day marketing operations of four vendor relationships, including the management of product roadmaps, SOWs, and MSAs

Windsor, Berkshire, Gb

Managed the global IHG Social Listening and User-generated Content programs including content creation, overseeing day-to-day marketing operations, managing vendor relationships, product roadmapping, and providing strategic subject-matter expertise across the businessDrove program innovation through user-testing, consumer insight analyses, pilot studies, and conducting gap analyses; evaluated vendors and tools to continue advocating the use of best-of-class technologyLeveraged research and insights to drive overall loyalty, sales and customer retention by incorporating user-generated content into key marketing tactics such as social ads, email marketing, and search-engine optimizationPartnered with web and brand teams to support digital strategy and ensure end-to-end integration with brand content campaignsShared reports and analysis to help stakeholders understand how social programs impacts broader marketing metricsShared subject-matter expertise through digital e-learning guides, POVs, and conducted training seminars to educate stakeholders and Senior Leadership on digital trends and best practices

New York, Ny, Us

Client: Delta Air LinesLed the social media and creative team in the day-to-day execution of client campaigns including community management, content creation, promotions, influencer advocacy, online events, and monitoring social trends cross the key 8 social media channels. Primary client manager responsible for developing and presenting social media insights, strategic content direction, POVs, best practices, annual plans, performance reports and competitor auditsAuthored Delta’s first integrated Crisis Communications Plan, Visual Storytelling Guide, and Social Media Playbook, renewing the brand’s social approach, KPIs and customer segmentation

200 Applied Parkway, University Park, Il, Us

Led the social media team, including content strategy, managing the production of assets and paid media, developing the editorial calendar, RSS feeds and web content publishing, revamping social recruiting efforts, introducing social selling to generate leads and social media training for senior management to support marketing objectives

New York, Ny, Us

Clientele: STARZ, Nestle, Activision, Volkswagen, SkypeDeveloped social programmingAmplified social conversations through an integrated social campaign, leveraging key influencers including a blogger outreach program, surprise and delight giveaways, and an active seek and follow strategyWorked with the media buying team to spend a budget in social and mobile paid media ads

Ma Global Communications

Msc Global Media & Communications

Bba Marketing, Abj Advertising, German