12+ years of experience in Branding, Content Marketing, Digital Marketing, Marketing and Communication Strategy in Technology (including Blockchain, Cryptocurrency, SaaS), Finance / Fintech, Healthcare, Real Estate, Retail and Edtech domain. Helping B2B, B2C, D2C Clients/Brands:• Generate leads through online and offline marketing (Digital Marketing, Indoor and Outdoor Marketing)• Drive more traffic and engagement on social media platforms like Facebook, Instagram, LinkedIn, etc. and website• Optimize Paid Marketing and Organic Marketing performance (Inbound and Outbound Marketing) through Social Media Marketing (SMM), Email and SMS Marketing, Search Engine Marketing (SEM), etc.• Build a design-efficient website, CRM, and other customer catering portals and platforms (User Interface (UI) & User Experience (UX))• Create SEO Friendly Content and SEO Compliant Websites (Website Content Optimization)• Improve SEO Rankings and Website performance • Mentor Content Writers in creating compelling and engaging content for copywriting, blogging, video, etc.• Build a brand image, reposition their products or the complete brand• Define potential customer persona, identify the right target audience and explore the untapped markets• Optimize Budgets and overall Marketing Performance