Conducted early stage project researches, user researches and product positioning researches; identified market opportunities and led game structure design, gameplay design, and system designsPRODUCTS PUBLISHED BOYHOOD:THE OFFICIAL GAME (IOS, ANDRIOD) : fan-based AVG game, aimed for fans of young Chinese idol TFboys. WORLD OF WUXING(IOS, ANDRIOD): MMO-RPG, adapted from a popular novel. Ranked among Top 20 games in iOS AppStore.

Led game localization, publishing, and company financing; sought to create a positive cash flow by introducing Chinese games to the overseas market; identified opportunities to make a profitable gamePRODUCTS PUBLISHED STONEAGE:HUNTERS (IOS) : A multi-player clicker game, aimed for a niche market.

Created the Shenzhen development team for a Kunfu game; led casual game publishing and company financing; identified risks of doing all-out game developmentPRODUCTS PUBLISHED GUNS X ZOMBIES(IOS, ANDROID) : TPS zombie game, emphasized on character progression and collection. Achieved total 5.7 million downloads from android distribution channels. Also got featured on iOS AppStore.

Managed a game studio of 60 people in four different time zones; increased efficiency by managing production pipelines; conducted major game systems designs and wireframe designs PRODUCTS PUBLISHED KING OF AVALON: DRAGON WARFARE (IOS, ANDROID): Strategy war game aimed to replace Game of War. Achieved #1 in global grossing. Monthly revenue reached 400 million RMB. Received over 20 million downloads globally.

Conducted system design, gameplay design, UI/UX design in various mobile platform projects; promoted overseas IP acquisitionPRODUCTS PUBLISHED TORCHLIGHT TCG (IOS, ANDROID): A Torchlight titled trading card game by Runic Games & Perfect World. I managed to bridge the design and cultural gaps between two companies. DRAGON ASCENSION (IOS, ANDROID): A medieval themed ARPG. The first Perfect World game using Unreal 3 engine. Also hit top 10 grossing in Chinese iOS AppStore.