At The Thaiger, Southeast Asia’s leading digital media platform, I specialize in driving growth and scaling partnerships through innovative business strategies. Key responsibilities include:Revenue Growth: Developing and executing strategies to increase revenue across news, lifestyle, travel, and real estate verticals.Strategic Partnerships: Building and nurturing relationships with top brands to align digital solutions with marketing objectives.Market Analysis: Leveraging market insights to identify new business opportunities and stay ahead of industry trends.Digital Innovation: Leading campaigns that increase brand reach and digital engagement across multiple platforms.ROI Optimization: Ensuring strong returns on client investments through tailored digital marketing and advertising strategies.

In my role as Project Manager for Thaiger Top Shelf, a premium cannabis project under The Thaiger, I've been pivotal in connecting Thailand's vibrant cannabis lifestyle with a discerning global audience. By leading digital projects that enhance the platform’s usability and content richness, I successfully sold Thaiger Top Shelf to over 30 clients and have experience working as a Business Development Manager at The Thaiger.Key Responsibilities:-Strategic Development and Execution: Leading the planning and execution of digital projects to enhance user experience and expand our reach, including launching innovative features like an interactive map and personalized content recommendations.-Cross-functional Team Leadership: Directing a talented team of developers, content creators, and designers, fostering a culture of creativity and continuous improvement that aligns with The Thaiger’s vision for Top Shelf.-Stakeholder Engagement: Maintaining strong communication channels with stakeholders, including luxury brand partners and service providers, to foster collaborations that enrich our offerings.-Analytics and Performance Optimization: Utilizing analytics tools to monitor user engagement and platform performance, driving continuous improvements based on data-driven insights.-Quality Assurance: Ensuring all digital content and features meet the highest quality standards, consistently exceeding the expectations of our affluent user base.

- Developed and executed a comprehensive content strategy aligned with company goals and audience engagement.- Produced and edited diverse content formats including articles, videos, podcasts, social media posts, and infographics.- Conducted in-depth research to ensure content accuracy and relevancy.- Implemented SEO best practices to enhance content visibility and search engine rankings.- Managed and curated content across various social media platforms, including audience engagement and trend analysis.- Collaborated effectively with marketing, design, and sales teams to create cohesive and impactful content.- Analyzed content performance using analytics tools, generating detailed reports to guide future strategies.- Fostered audience engagement and community building through proactive interactions via comments, emails, and social media.- Kept abreast of latest trends in content creation, digital media, and audience preferences.- Ensured all content was in line with the brand’s voice, style, and messaging.- Managed content projects from conception to publication, ensuring timely and budget-compliant delivery.- Maintained high standards of content quality and compliance with legal standards.

At ASEAN NOW, Southeast Asia’s largest English-language forum, I focus on expanding the platform and boosting advertiser engagement. My core functions include:Platform Growth: Developing initiatives to increase user engagement and advertiser reach on the forum.Client Solutions: Offering customized advertising solutions that drive results and build long-term relationships.Targeted Campaigns: Creating targeted digital marketing campaigns to attract advertisers seeking to reach Southeast Asia’s active expat and local communities.Stakeholder Engagement: Cultivating relationships with key industry stakeholders and ensuring client satisfaction.Business Strategy: Identifying and implementing new revenue streams for sustainable platform growth.

- Coordinate and oversee the creation and publication of content across various digital platforms, ensuring alignment with ASEAN NOW's objectives and audience engagement goals.- Collaborate with content creators, editors, and other stakeholders to plan and execute a diverse content calendar.- Monitor and analyze content performance metrics to inform strategies for improvement and report on content effectiveness.- Ensure content consistency in terms of style, quality, and tone of voice, aligning with brand guidelines.- Manage and optimize SEO practices to increase content visibility and audience reach.- Facilitate the maintenance and update of website content, ensuring fresh and relevant material.- Participate in brainstorming sessions for new content ideas and innovative approaches to digital storytelling.

Develop and implement social media marketing strategies and campaigns to promote the restaurant's brand, increase visibility, and drive customer engagement.Create compelling and engaging content for social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn, that aligns with the restaurant's brand voice and resonates with the target audience.Plan and schedule social media content in advance, ensuring a consistent and cohesive presence across all platforms.Monitor and respond to comments, messages, and reviews on social media platforms in a timely and professional manner, fostering positive customer interactions and addressing any concerns or issues promptly.Collaborate with the marketing team to create and execute online contests, promotions, and other social media campaigns to drive customer acquisition and retention.Stay up-to-date with industry trends, social media best practices, and emerging platforms, making recommendations for incorporating new strategies or platforms into the restaurant's social media marketing efforts.Track, analyze, and report on social media metrics, including reach, engagement, follower growth, and conversion rates, using tools such as Google Analytics or social media analytics platforms.Collaborate with graphic designers, photographers, and videographers to create visually appealing and shareable content for social media platforms.Research and identify social media influencers, bloggers, and other online personalities to establish partnerships and collaborations that can amplify the restaurant's reach and visibility.Monitor competitors' social media activities and industry trends to identify opportunities for improvement and innovative strategies.

-Utilize online application forms, social media, database such as using LinkedIn Recruiter which allows to discover top-tier talent and provide the best possible candidates.- Proactive Approach to recruiting candidates by building pipelines of dynamic, collaborative, technically skilled, and culturally fit individuals.-Managing end-to-end recruiting processes, developing entrepreneurial talent, and ensuring the best candidates are selected for open positions.- Assess more than 150+ applications' per day, evaluating candidates’ knowledge, skills, and experience to determine the best fit for positions such as Android Engineer, Data Engineer, Supply Chain Manager, Senior Account Executive, and others.

Develop and execute marketing campaigns across various channels, including digital advertising, social media, email marketing, and content marketing.Create compelling and engaging content for marketing materials, such as websites, social media platforms, blog posts, emails, and advertisements.Monitor and analyze campaign performance metrics, including reach, engagement, conversion rates, and ROI, and make data-driven recommendations for optimizing marketing strategies.Conduct market research and competitor analysis to identify industry trends, customer preferences, and opportunities for differentiation.Collaborate with cross-functional teams, including product development, sales, and creative services, to ensure consistent messaging and brand alignment.Manage and maintain the company's online presence, including website content updates, social media profiles, and online directories.Plan and coordinate marketing events, trade shows, and sponsorships to enhance brand visibility and generate leads.Monitor and respond to customer feedback and inquiries on various marketing channels, ensuring a high level of customer satisfaction.Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, making recommendations for incorporating new strategies or tools.Assist in developing marketing collateral, such as brochures, presentations, and sales materials.