Kelly Konechny Email & Phone Number

Winnipeg, Canada Area

My responsibilities at TRIBBUTE are to lead the operations team to provide consistent and effective managed outcomes for our clients, via their digital campaigns. Additionally, as co-founder, I lead new business acquisition and development for TRIBBUTE.TRIBBUTE is a digital marketing agency in Winnipeg, Manitoba, Canada, specializing in eCommerce.

Winnipeg, Canada Area

• Summa Zinc Meeker (SZM) provides complete digital marketing solutions to clients looking to capture and grow business online. Digital Marketing and Analysis Strength
• Analytics and data analysis to determine online strategies and set goals
• Paid and organic traffic acquisition (SEM and SEO)
• Conversion funnel analysis and optimization
• User experience optimization through A/B and multivariate testing
• Content marketing and information architecture

Winnipeg, Canada Area

Data-based decisions and analytical marketing to help our clients grow online. Transparent and responsible marketing strategies using data, paid search, experimentation, analysis and analytics to drive decisions and influence results.

Winnipeg, Canada Area

• Operational analysis for all lead generation traffic acquisition in the higher education vertical. Strong focus on quality and optimization assessments. Data organization for performance monitoring and client budget.
• Development of dashboards to escalate issues or opportunities in all lead generation channels
• Implemented analysis process for regular client performance reviews
• Introduced client-returned quality data into our data warehouse for internal operational analysis
• Built a series of traffic quality dashboards to report and monitor lead quality to client expectations
• Increased our understanding of high quality traffic sources for clients, resulting in higher revenue

Winnipeg, Canada Area

• Expanded responsibility for paid search campaign management, with a focus on practice and process implementation throughout Vantage Media's paid search activities. Liaison with Google and Bing search engine.
• Forecasting paid search revenues and conversion funnel metrics annually
• Creating metric specific planning to drive improvements and sustain forecasts
• Using process documentation and definitions to implement improvements for new search campaigns
• Management of large multi-million dollar search portfolio to revenue and gross profit expectations
• Improvement of search impression share and quality of traffic

Winnipeg, Canada Area

• Development and management of over 6,000 paid search (PPC) campaigns with multi-million dollar budgets, targeted to portal traffic for up sell in conversion funnels. Paid search campaigns were focused in the higher.
• Implemented keyword research and ad copy refinement strategies
• Aligned keyword intent to be matched more efficiently, increasing engagement and conversion rates
• Introduced new ad copy testing methodologies to improve CTR and quality for campaigns
• Expanded paid search into content and display networks
• Established Google content network best practices to support the new revenue source

Winnipeg, Canada Area

Lead the implementation of direct calling as a new line of business for Vantage Media. Created the program and practices to manage online education based leads flowing through the call center for verification and additional client matching opportunities.Focus on call quality in the program and capturing agent-level feedback and data providing continuous.

Responsible for managing a team of designers providing product development in the print and web design spaces. Consultation and strategic leadership for brand management, advertising products, and new media opportunities. Management, design and user experience implementation for myWinnipeg.com and myManitoba.com.

Winnipeg, Canada Area

Primary responsibility as the Client Relationship Manager was managing all client-communication, internally and externally, for Voyus Canada. Tasked with negotiating contracts, establishing sales opportunities and running regular client meetings.

Winnipeg, Canada Area

Responsible for the production of Canada's oldest and most respected farming and agricultural publications. Managed the print production and online presence for Country Guide, Grainnews, Cattlemen and Canola Guide.Management of all updates, advertising and technical implementation for AgCanada.com.