My responsibilities at TRIBBUTE are to lead the operations team to provide consistent and effective managed outcomes for our clients, via their digital campaigns. Additionally, as co-founder, I lead new business acquisition and development for TRIBBUTE.TRIBBUTE is a digital marketing agency in Winnipeg, Manitoba, Canada, specializing in eCommerce marketing, strategy, and value creation for business. We are a team of digital marketing professionals focusing on value creation for our clients through increased sales and lead generation.

Summa Zinc Meeker (SZM) provides complete digital marketing solutions to clients looking to capture and grow business online. Digital Marketing and Analysis Strength• Analytics and data analysis to determine online strategies and set goals• Paid and organic traffic acquisition (SEM and SEO)• Conversion funnel analysis and optimization• User experience optimization through A/B and multivariate testing• Content marketing and information architecture• User engagement strategies• Social influence strategiesData Focused Approach to Strategy Development• Data and transparency• Dashboard level and detailed reporting of activities• Economic modelling for digital strategies and goal setting• Using data to drive actions and priorities for online growth

Data-based decisions and analytical marketing to help our clients grow online. Transparent and responsible marketing strategies using data, paid search, experimentation, analysis and analytics to drive decisions and influence results.

Operational analysis for all lead generation traffic acquisition in the higher education vertical. Strong focus on quality and optimization assessments. Data organization for performance monitoring and client budget utilization measures to drive operational efficiencies and process improvements.Digital Media Operations & Analysis• Development of dashboards to escalate issues or opportunities in all lead generation channels• Implemented analysis process for regular client performance reviews• Introduced client-returned quality data into our data warehouse for internal operational analysis• Built a series of traffic quality dashboards to report and monitor lead quality to client expectations• Increased our understanding of high quality traffic sources for clients, resulting in higher revenue• Drove changes to budget allocation process to provide more insight into budget opportunities• Data aggregation and reporting around current budget availability by lead generation channel• Allowed for more precise forecasting and mid-month pacing reviews to budgeted lead volumes• Analysis on budget utilization and quality mixtures for each digital traffic source• Provided key insights to high lead quality, traffic source and budget availability opportunitiesData Strategy & Analysis• Strong data analysis and manipulation required for reporting, dashboards and data warehouse• Implementation and planning for data acquisition and integration into internal systems• Data aggregation strategies used for budget management and planning• Analysis and data strategy knowledge supported with a high level of expertise in Microsoft ExcelSpecial Projects• Implementation of Marin paid search management platform, with qualified expertise in product• Drove lead matching algorithm changes to increase conversions by showing better matched results• Continued management and analysis of Targus validations for all lead generation traffic

Expanded responsibility for paid search campaign management, with a focus on practice and process implementation throughout Vantage Media's paid search activities. Liaison with Google and Bing search engine representatives to lead policy alignments for quality improvements in search marketing.• Forecasting paid search revenues and conversion funnel metrics annually• Creating metric specific planning to drive improvements and sustain forecasts• Using process documentation and definitions to implement improvements for new search campaigns• Management of large multi-million dollar search portfolio to revenue and gross profit expectations• Improvement of search impression share and quality of traffic• Drove the business requirement changes to support new search engine quality policies• Introduction of regular experimentation (A/B and multivariate tests) for landing page optimization• Planning and development of portal property that supported Google AdWords best practices• Domain utilization and acquisition planning• Increased revenue, search conversion metrics and landing page engagements with sustained quality• Expanded data warehouse reporting, allowing regular, repeated data showing opportunities• Data analysis on specific paid search issues to extract problems and provide solutions / opportunity

Development and management of over 6,000 paid search (PPC) campaigns with multi-million dollar budgets, targeted to portal traffic for up sell in conversion funnels. Paid search campaigns were focused in the higher education vertical.• Implemented keyword research and ad copy refinement strategies• Aligned keyword intent to be matched more efficiently, increasing engagement and conversion rates• Introduced new ad copy testing methodologies to improve CTR and quality for campaigns• Expanded paid search into content and display networks• Established Google content network best practices to support the new revenue source• Drove impressions and revenue increases for the program while maintaining profitability• Lead experimentation process for landing pages that resulted in improved conversion rates• Implemented data warehouse based reporting into program for simplified views and analysis of data• Developed reporting and dashboards to monitor and analyze program performance• Provided daily statistical analysis of keyword level performance for trends and opportunities

Lead the implementation of direct calling as a new line of business for Vantage Media. Created the program and practices to manage online education based leads flowing through the call center for verification and additional client matching opportunities.Focus on call quality in the program and capturing agent-level feedback and data providing continuous improvements for our education clients and for our direct calling program.

Responsible for managing a team of designers providing product development in the print and web design spaces. Consultation and strategic leadership for brand management, advertising products, and new media opportunities. Management, design and user experience implementation for myWinnipeg.com and myManitoba.com.

Primary responsibility as the Client Relationship Manager was managing all client-communication, internally and externally, for Voyus Canada. Tasked with negotiating contracts, establishing sales opportunities and running regular client meetings.

Responsible for the production of Canada's oldest and most respected farming and agricultural publications. Managed the print production and online presence for Country Guide, Grainnews, Cattlemen and Canola Guide.Management of all updates, advertising and technical implementation for AgCanada.com.