Anand Kumar (Ak) Email & Phone Number

Welcome to my LinkedIn profile! I’m Anand Kumar (AK), a seasoned professional with over a decade of experience in Brand Strategy, Marketing, Digital Marketing, and Communications. My career has been defined by delivering exceptional results across multiple industries, with a strong focus on driving growth, enhancing brand value, and elevating market share.I've consistently crafted and executed strategic campaigns that yield tangible outcomes. By understanding business needs and translating them into actionable strategies, I’ve successfully driven impactful marketing initiatives that align with organizational goals and foster long-term success.At Askme.com, I introduced India’s first Digital Yellow Pages, over-the-phone local search services, and a pioneering mobile app, resulting in a 600% increase in customer engagement. For these accomplishments, I was recognized as 'The Best Find of the Year' in 2014.As Product Manager at Panasonic, I led the launch of a budget-friendly electric rice cooker, generating a sales volume of 32 lakh units and expanding market share by 40%. These efforts earned me the ‘Performer of the Year’ award in FY17, and my Jasmine Series campaign received accolades from Flipkart as the 'Most Impactful & Innovative Marketing Campaign.In my role at Ashok Leyland, I successfully managed over 150 product launches, reduced the cost per lead by 77% in FY 2019-20, and drove a 39% increase in lead inflow, boosting sales by 18%. I also elevated the company’s market share in the South region from 42% to 58% in FY 2018-19.Furthermore, I played a pivotal role in establishing the Switch Mobility brand from scratch, introducing various eBus and eLCV products, including India's first electric double-decker.These efforts were recognized with multiple awards for brand enhancement, culminating in Switch Mobility being acknowledged as one of India's Most Trusted Brands. Achievements include No. 1 PR share of voice in the e-commercial vehicle category, ranking No. 1 in Social Media Community Size in the segment, winning Star EV Launch of the Year 2023 for eBUS and Star EV Launch of the Year 2024 for eLCV, receiving the Best Brand Strategy Award in 2023, being named the Most Trusted Brand of the Nation in 2023, and winning the Best PR Campaign 2023 for the launch of India’s first electric double-decker bus.These experiences underscore the value of innovation, effective planning, and a deep understanding of market dynamics. I'm excited to connect and explore how we can collaborate to achieve remarkable outcomes.

Listed skills include Integrated Campaign Planning, Marketing, Marketing Budget Management, Lead Generation, and 3 others.