Director Of Marketing, Owner
CurrentIn January of 2024, we restructured the support and admin staff for the company as we transitioned ownership to the next generation of the family. This allowed for me to move into a more focused role as Director of Marketing. Although I am still involved in high-level decision making for the organization, my main duty is to oversee all marketing activities for the brand.- Budget management of a $90,000 / month advertising budget. - Campaign Management: Both digital and traditional campaigns including Direct Mail, Billboard & Print as well as Google Local Services, Social Media & Programmatic- Photography, Design and Branding: We create a majority of assets for campaigns in-house through photography and videography on job sites. (Adobe Photoshop, Illustrator proficient).This includes managing truck wrapping, uniform design, promotional products and other assorted design needs for the business. - Executed (3) Customer Base Transition campaigns as part of the acquisition of other HVAC companies.- Implemented and trained an AI agent to handle overflow calls due to the increased amount of advertising. This agent can handle anything from scheduling to answering pricing questions.- Recruiting and Onboarding new employees- Creating culture through events, prizes and bonuses when different departments hit monthly/quarterly goals. - Manage all 3rd party marketing and advertising vendors.- Management of all Office IT needs and solutions.