In January of 2024, we restructured the support and admin staff for the company as we transitioned ownership to the next generation of the family. This allowed for me to move into a more focused role as Director of Marketing. Although I am still involved in high-level decision making for the organization, my main duty is to oversee all marketing activities for the brand.- Budget management of a $90,000 / month advertising budget. - Campaign Management: Both digital and traditional campaigns including Direct Mail, Billboard & Print as well as Google Local Services, Social Media & Programmatic- Photography, Design and Branding: We create a majority of assets for campaigns in-house through photography and videography on job sites. (Adobe Photoshop, Illustrator proficient).This includes managing truck wrapping, uniform design, promotional products and other assorted design needs for the business. - Executed (3) Customer Base Transition campaigns as part of the acquisition of other HVAC companies.- Implemented and trained an AI agent to handle overflow calls due to the increased amount of advertising. This agent can handle anything from scheduling to answering pricing questions.- Recruiting and Onboarding new employees- Creating culture through events, prizes and bonuses when different departments hit monthly/quarterly goals. - Manage all 3rd party marketing and advertising vendors.- Management of all Office IT needs and solutions.

North Valley Mechanical is a leading provider of heating, ventilation, and air conditioning solutions, dedicated to delivering exceptional service and innovative HVAC systems to residential and commercial clients. Our team is committed to making a difference for residents and businesses across Maricopa County.My duties in this role included overseeing a wide range of marketing activities and operational tasks to support our HVAC business. Customer Service Excellence: Handled inbound and outbound calls, ensuring prompt and professional responses to customer inquiries, service requests, and concerns.Marketing Initiatives: Executed small traditional marketing campaigns and digital marketing strategies to enhance brand awareness, generate leads, and promote our HVAC services.Web Design & Maintenance: Managed the company website, ensuring it remains up-to-date with relevant content, engaging design, and user-friendly interface to attract and retain customers.Dispatch Operations: Coordinated the scheduling and dispatching of technicians for service calls and installations, optimizing efficiency and customer satisfaction.Job Follow-Up: Conducted follow-up calls and communication with customers to ensure their satisfaction with completed jobs and address any concerns promptly.Office Management: Oversaw daily office operations, including inventory management, supply ordering, and administrative tasks to maintain smooth workflow.Sales Transition: In 2022, I transitioned into a sales role on top of marketing and operations duties; managing the entire sales process from bidding projects to closing deals, both in-person and over-the-phone.Project Management: Procured equipment, staged trailers, and managed projects to ensure timely completion and adherence to quality standards.

Services: STRATEGYA wise soul once said, "You don't plan to fail, you fail to plan." More often than not companies fail to set measurable goals for their social media and email marketing. Each post, photo, hashtag, etc. is a specific action trying to solve a problem or accomplish a benchmark for your organization.Better outcomes are there if you're looking in the right spots. CONTENT CURATION & CREATIONEngaging content is the catalyst to any company's digital advertising efforts.Photography, Video, GIFs and more allow your brand's personality to shine.Cohesive content makes you standout and become recognizable at any moment.Who doesn't like to leave a good impression? SOCIALSocial media platforms can connect you with thousands of people without breaking the bank.Every social campaign is tailored specifically to your objectives and budget, then evaluated with data to back results. Day-to-day reputation management, monthly administration, and one-time campaigns available. EMAILBuild and convert leads with consistency, not fishy subject lines and junk mail.Increasing repeat business, learning more about your customers, or determining client satisfaction are all part of the endless possibilities when incorporating email into your marketing efforts. Start supplementing your social presence, running lead generation campaigns, or creating a consistent newsletter today.

When beginning my full-time role in May with DigitalWire360, I still completed similar duties that were handed to me as an intern. I transitioned to taking on a bigger role in the day-to-day operations of our clients social media accounts, developing campaign strategies, and furthering our email marketing efforts for our clients and the agency.

At DigitalWire360, I created and executed social strategies for clients which includes writing captivating copy and creating engaging graphics. Throughout my time as an intern senior year, I not only gained valuable experience in the advertising industry, but also acquired tangible skills. I enhanced my design skills and workflow in Adobe creative suite, developed email marketing for clients, increased social traffic through engaging content and more.

At Everything Etched, I created and executed engaging social media campaigns across multiple platforms in order to increase brand awareness and drive sales. I managed the company's social media accounts on Facebook, Instagram, Twitter and Pinterest; increasing impressions and engagement every campaign.

At Safety Escort Service, we provide free rides for students and faculty on the Arizona Sate Tempe Campus between 7 PM and 1:30 AM, seven days a week. I managed the service including over 20 employees, marketing, vehicle maintenance, and administrative duties.

Front desk assistant in Arizona State University Gammage's Wells Fargo Arena office. I perform data entry via Microsoft Excel, help organize different Gammage events and promotions, and provide customer service for patrons with questions or concerns.

Answered customer calls for service or questions. Efficiently navigated drivers throughout Arizona State’s campus to pick up and drop off riders as quickly as possible. Drove passengers to their destination safely.

Handled invoicing, deposits, accounts receivable, and data entry. Scheduled appointments and addressed customer concerns. Helped manage a group of ten technicians across Phoenix. Managed marketing via social media and promotional design.