Senior Digital Performance Marketer with 10+ years total digital experience, 7+ years total agency experience, with a focus on Search. Clients cover a range of B2C & B2B industries in the FMCG, commercial, government, not for profit and start up sectors (including e-commerce). Full time employed as Digital Performance Manager at Frankly Agency Melbourne for the past 3 years & 8 months. Current responsibilities cover digital channels: Search, Programmatic Display, Video, Social, Affiliate, Shopping, Remarketing, Native, as well as traditional channels: Radio and Outdoor.Hands on leadership of end to end account management from strategy, planning, implementation, ongoing optimization, reporting and client presentation.Very comfortable tailoring communication of digital campaign results from single person small businesses, all the way to up to General Managers of multinational corporations.Proven track record in translating brand strategy into measurably effective acquisition & conversion digital performance campaigns.Highly skilled in briefing and collaborating with internal marketing/agency teams as well as managing & mentoring junior team members. Certifications – Google - Ads (Display, Search, Video, Shopping, Apps, Measurement), Analytics, Data Studio. Native Advertising Strategy - Outbrain