Management of the Partner Dashboard and Classifieds Listing as a Product Owner.• Managed teams of 4 businesses and 13 developers.• Prepared and prioritized team backlogs. Managed roadmaps.• Managed the team to improve development efficiency and work comfort.• Prepared, in collaboration with stakeholders, the development strategy for the core of any classifieds - the listing database and the associated personal dashboard.• Conducted gemba walks and customer interviews to understand the target audience of the product.• Utilized JTBD (Jobs-To-Be-Done) and User Stories.• Conducted qualitative and quantitative research. Wrote specifications and coordinated with the relevant departments for execution.• Implemented a data-driven approach to product management by digitizing all customer touchpoints.• Handled user tickets to identify areas for quality and efficiency improvements.• Ensured a seamless customer journey for users and partners during the process of listing, managing, and transacting properties.• Worked with Jira for project management.• Researched competitive practices.• Wrote Customer Journey Maps (CJM).Key Achievements:• Increased the market share of listings by 27%.• Increased the share of users with listings by 35%.• Reduced user complaints by 70%.• Improved the average CSI (Customer Satisfaction Index) rating by 17%.• Accelerated the import of listing data by 80%.• Consistently achieved quarterly goals at a rate of 105% to 140%.• Maintained one of the lowest employee turnover rates within the team at Domklik.

Management of teams responsible for optimizing each stage of the sales funnel for the Personal Loans product through the web channel.Key Responsibilities:• Prepared and prioritized backlogs for the traffic, website, application forms, and mobile app teams.• Influenced decisions on the preparation of new product terms and conditions for personal loans. Prepared justifications for the need for marketing and other special tariff conditions.• Participated in developing traffic acquisition strategies for the product.• Managed 3 product teams• Collaborated with the analytics team to create a comprehensive understanding of the sales funnel and its influencing factors.• Worked with the risk team to improve the quality of scoring for new and existing customers. Prepared and implemented initiatives to enhance scoring through partner data processing and web scoring.• Established communication channels between teams across the entire sales funnel to ensure a seamless and efficient process from customer acquisition to product sales and cross-selling.• Conducted customer development interviews with clients and staff from related departments.• Conducted qualitative and quantitative research. Wrote specifications and coordinated with departments for implementation.• Researched competitive practices.• Wrote Customer Journey Maps (CJM).Key Achievements:• Revised the traffic and website acquisition strategy, resulting in a 34% increase in conversion to approved applications.• Increased traffic and conversion rates from the mobile application by 7% and 11% respectively.• Increased the number of monthly submitted applications by 42% YoY while managing a 14% increase in costs.• Implemented telemarketing into the customer communication process, resulting in a 17% increase in branch visits (a critical stage in the sales funnel).• Implemented RICE prioritization for the backlogs of all subordinate teams.• Introduced Trello for communication with business units.

Key Responsibilities:• Built all production departments from scratch.• Developed a hiring and training system for staff.• Established a reporting system for clients.• Facilitated the internal marketing development of the agency.• Built a system for working with project personnel.• Developed integrated advertising strategies for real estate development companies in Moscow and the Moscow region.• Prepared marketing documents, including product analysis, marketing analysis, and competitor analysis.Key Achievements:• Built the company from the ground up.• Implemented end-to-end control using Bitrix24.• Established management reporting based on Google BigQuery and Power BI.• Cultivated a culture of in-depth analytics for all promoted projects.• Successfully retained key personnel, with most employees having worked in the company for 4-5 years.• Implemented data-driven marketing within the marketing departments of our clients. Introduced concepts of continuous A/B testing and digitizing all marketing information.In Numbers:• Increased turnover for all company campaigns from 0 to 12 million per month.• Managed a team of up to 25 people.• Maintained a low turnover rate, with turnover accounting for only 10% per year.• Provided free participation as a speaker at 6 conferences.

Key Achievements:• Implemented IP telephony, Megaplan ERP, and Amo CRM.• Digitized all team interactions.• Cultivated a culture of using Power BI to evaluate all influencing factors.• Developed management reporting for top-level executives using Power BI.• Implemented a staff motivation system.• Established a hiring and training system for managed departments.• Implemented a system for tender preparation and sales support.• Created a PR department and established a marketing system for internal agency tasks.• Developed Big Boss Stats, a cross-analytics platform using the Django framework.• Developed the Call Stream call tracking system.Key Achievements in Numbers:• Increased agency turnover from existing clients by 70%.• Reduced the time required for new hires to undergo certification from one month to 1.5 weeks.• Expanded the team from 5 to 12 members.• Conducted 13 CustDev research projects.• Conducted over 50 quantitative research studies.• Increased ROI for internal company projects from 70% to 307% within 3 months.