As the Head of Digital Marketing, I hold a multifaceted role that encompasses:🚀 Strategic planing: development of high-impact digital marketing strategies.📊 Campaign execution: launching, managing, and relentlessly optimizing digital ad campaigns across diverse channels including Programmatic, Social Media, and Search.📚 Knowledge exchange: Passionately promoting the growth and expertise of my team and clients through comprehensive training and insightful consultations.📈 Continuous success: Continuously driving the success of our marketing campaigns, ensuring they meet and exceed their goals.🙋 Team leadership: Guiding and mentoring my team to excel in the ever-evolving digital marketing landscape.🤝 Client partner: Delivering top-tier consulting services to our esteemed clients, providing them with strategic insights and solutions.I am dedicated to not only achieving outstanding results in our campaigns but also fostering a culture of growth, excellence, and innovation in our digital marketing endeavors.

Development, Implementation, and Testing of User Acquisition Strategies:Created and implemented strategies to expand the customer base and drive business growth.Managing Advertising Campaigns:Launched, managed, and optimized User Acquisition campaigns on Google Ads, Meta, TikTok, Snapchat, and LinkedInAnalytics and Monitoring:Utilized GA4, AppsFlyer, Tableau and Looker Studio for tracking and analyzing user behavior.Developed dashboards for data visualization and informed decision-making.User Journey Optimization:Analyzed existing processes and developed measures to improve user interactions with the product/service, enhancing satisfaction and conversion rates.

As a User Acquisition Specialist at Playrix, I successfully optimized user acquisition in the Apple Search Ads channel.My key achievements include significantly reducing brand protection campaign costs while maintaining performance metrics and increasing the channel's incremental value through effective competitor and generic campaigns.

I've provided strategic consulting for international car manufacturers, focusing on Data-Driven Marketing for the CIS market. My experience includes:Consulting for Automakers and Dealers:- Marketing Strategies: Crafted bespoke strategies for dealerships, adapting to digital trends and customer expectations.- Management Transformation: Guided shifts in management mindset towards customer behavior and technology.- Analytics Solutions: Implemented end-to-end analytics for comprehensive marketing performance insights.- Media Planning: Managed CPL, CPO, and SR analysis and planning.- Brand Awareness: Led programmatic advertising campaigns.- Social Media Marketing: Boosted brand visibility and engagement through social media tools and content creation.- Email Marketing: Drove conversions with personalized email marketing initiatives.- Online Reputation Management: Maintained a positive digital image and customer perception.- Website SEO ranking and user experience optimization I've been instrumental in modernizing marketing approaches within the automotive industry, aligning them with the digital landscape to foster growth, engagement, and customer loyalty.

- Planning and implementation of multi-channel advertising campaigns (DV360, YouTube, Social).- Organization of the buying department, KPI monitoring.- Training of traffic managers, effective cooperation with accounts and sales managers

Performance Targeting Ads Department organization:Organized and established the department, developing processes, procedures, setting goals, KPIs, and managing budgets.Targeting Ads execution:Planned and implemented advertising campaigns on Facebook Ads, VK, and myTarget for agency clients.Client Consulting:Provided consulting services to help clients achieve their advertising goals.

Campaign Implementation:Ensured the successful execution of online advertising campaigns synchronized with offline events and TV broadcasting.Team Collaboration:Collaborated with creative, media planning, and technical teams to deliver campaigns on time and within budget.Execution Oversight:Managed the entire execution process, ensuring all campaign aspects functioned correctly and addressing any issues that arose.

As a Programmatic Media Buyer at Data Cendric Aliance, an innovative startup that developed a cutting-edge programmatic platform in the CIS market, I was responsible for managing programmatic advertising campaigns for clients across multiple industries: Real Estate, Automakers, Banks, FMCG and others.Leveraging my expertise in programmatic buying and data analysis, I implemented successful strategies for optimizing campaign performance and achieving clients' marketing objectives. I also played a key role in testing and refining the programmatic platform, providing valuable feedback and insights to the development team. Through my efforts, Data Cendric Aliance was able to establish itself as a leading player in the programmatic advertising space in the CIS market.

My responsibilities included managing communication with potential and current clients and assisting them in working with the online advertising management platform.I prepared and set up new accounts, and helped clients to set up ad campaigns according to their media plans, including creating tags and providing support during the launch.I also worked closely with the Technical Support department to help clients resolve technical issues.Leveraging my expertise in online advertising and client management, I provided exceptional service to our clients, helping them to achieve their marketing objectives and grow their businesses. Through my efforts, Adfox was able to establish itself as a leading player in the online advertising space.

I was responsible for checking, correcting and moderating ads placed by advertisers. This included identifying and correcting grammatical, syntactical, and technical errors, ensuring the correctness of ads and ensuring that they complied with company rules and relevant legislation.Through my attention to detail and understanding of ad requirements, I was able to ensure the success of the platform and the satisfaction of our advertisers.

As a Technician at the Central Aerohydrodynamic Institute, I was responsible for setting up and calibrating measuring modules for the measuring-computer complex CPI M2, used for testing aircraft models in wind tunnels. I processed measurement results in Excel and developed new methods for processing experimental data. I was also responsible for installing new equipment at experimental sites and setting up specialized software for aerodynamic research. Additionally, I maintained a database of electronic components and drew up reports on the results of our tests.

I was responsible for communicating with clients to identify their needs and recommend the optimal computer configurations.I also assembled computers, performed computer repairs, and installed and configured software.Additionally, I was responsible for setting up network connections on routers and clients' computers.