Director Of Business Development
Current• Developed the overall marketing strategy for ProsourceFit fitness brand• Managed the front end development team for www.prosoucefit.com;• Developed strategic planning for search engine optimization; Evaluated performance based on set KPIs;• Managed affiliate & ambassador program• Developed and managed search engine marketing strategies for Bing Adwords and Google Adwords;• Administered social media marketing strategies. Proficient in Facebook Business Manager• Administered marketplaces' integration systems including Channel Advisor, Skuvault, Salsify, WebCollage, and Shipstation;• Managed wholesale accounts; extended business credit terms; • Managed trade show planning for IHRSA, IDEA, ICAA including booth design, merchandising, salespeople training, and promotional activities• Liaised with the sport and fitness buyers for Walmart, Amazon and wholesale customers• Possess strong knowledge of Amazon Vendor & Seller Central; Walmart Supplier and Seller Portal