• Expansion of my client portfolio to 7 FMCG accounts.• Assisting clients in pivoting their business strategies by identifying emerging shopper trends and leveraging shopper insights for the development of their annual plans.• Support clients in new product development, tracking the success or weaknesses of their launches• Build and maintain strong client relationships, acting as a trusted advisor.• Manage the implementation of Kantar's 'Brand Footprint', for the Greek market, ensuring seamless execution and impactful results.

• Promoted to primary contact for PepsiCo, Henkel and Delta Foods.• Collaborated with Marketing, Trade and Sales departments to deliver data driven recommendations aligned with each department’s objectives.

• Conducted quality control for household purchasing data to ensure accuracy and reliability.• Acted as a secondary contact for PepsiCo and Henkel.• Created and delivered presentations on 'Shopper Habits' and prepared KPI reports to provide valuable insights to clients.• Collaborated with the 'Europanel' team to deliver services to international clients.

FMCG Sector: Category Management Projects in collaboration with IRi and some of the biggest FMCG companies in Greece. Category Management Projects included among others Oral Care (Colgate), Detergents (P&G), Cereals & Bars (Nestlé), Alcoholic Beverages (Pernod Richard)• Facilitated communication and collaboration between retailers and manufacturers.• Developed category hierarchy based on consumer decision tree, guiding strategic decision-making.• Analyzed category data to identify trends, opportunities, and challenges.• Prepared presentations and files for assortment optimization• Designed category planograms for optimal product placement and visual merchandising.Pharmacy Sector: In collaboration with ‘PharmaPlus’ Group of Pharmacies, designed scanning and loyalty data KPI reports for pharmacy market companies.