With over 15 years of marketing experience in leading tech platforms and bige-commerce companies operating with millions of end-users, I am a seasoned MarketingDirector who is skilled in developing online and offline activities that drive key metrics suchas traffic, leads, e-commerce sales, conversion rate, user engagement, and retention.I have a proven track record of success in organizing marketing teams, settingperformance metrics and KPIs for key marketing channels (PPC, SEO, SMM, online andoffline media), hiring and training digital marketers and brand managers, developingmarketing positioning and strategy, setting goals (OKRs mostly) for the product teams.I am an expert in testing and discovering new traffic sources for user acquisition, leadgeneration, and growth of e-commerce sales. My knowledge and hands-on experience inSEO, Google AdWords, and retention channels (email, Viber) have driven consistentlygrowing sales, active users, and leads.I also have experience organizing the marketing team from scratch, increasing brand awareness, and setting up complex marketing communication, including performance marketing and offline activities.