Konstantin Yankov Email and Phone Number

I lead a team of consultants delivering value-based digital marketing consulting services for B2B growth-stage companies supported by the leading technology VC funds.With 13 years of experience with banking, retail, FMCG and ecommerce clients under my belt, I am leveraging the best of B2C advertising tactics to create enhanced B2B data-driven lead generation strategies. My diverse background with digital media and advertising technology allows me to introduce a different view and drive… Show more I lead a team of consultants delivering value-based digital marketing consulting services for B2B growth-stage companies supported by the leading technology VC funds.With 13 years of experience with banking, retail, FMCG and ecommerce clients under my belt, I am leveraging the best of B2C advertising tactics to create enhanced B2B data-driven lead generation strategies. My diverse background with digital media and advertising technology allows me to introduce a different view and drive innovative solutions for enterprise advertising needs. Show less

Author and Co-host at Веселите поръчвачи podcast.Podcast synopsis:Константин Янков и Владимир Стоилов са двамата „Весели поръчвачи“. Описват себе си като хора с висока банкетна култура, които през деня харчат чужди пари с цел ефективно облъчване на населението с рекламни послания. В свободното си време правят и невъзможното, за да вземат максимума от живота на четири или две колела, както и да си строшат главите на ски, сноуборд или сърф.

• Responsible for new product development for both internal agency operations and client planning and sales.• Yearly strategic planning for agency key clients in finance, fashion apparel and retail. Lead for 3 media planning/buying specialists.• Agency team lead for programmatic, responsible for tech stack procurement, DMP implementation and audience building, DSP inventory buying and campaign optimization, reporting. Lead for one programmatic campaign specialist.• Agency team lead… Show more • Responsible for new product development for both internal agency operations and client planning and sales.• Yearly strategic planning for agency key clients in finance, fashion apparel and retail. Lead for 3 media planning/buying specialists.• Agency team lead for programmatic, responsible for tech stack procurement, DMP implementation and audience building, DSP inventory buying and campaign optimization, reporting. Lead for one programmatic campaign specialist.• Agency team lead for PPC and ad operations, responsible for ad serving and ads verification, creative QA, Facebook ads planning and ad operations, SEM. Lead for 3 PPC and ad operations specialists. Show less

• Media planning and buying for agency key clients in FMCG, finance and retail. Lead for 2 media planning/buying specialists.• New client pitch preparation, strategy and implementation, campaign planning. • Existing client strategy and campaign development for key agency clients in telco, finance and retail.• Agency programmatic specialist, responsible for audience building, inventory procurement, buying and campaign optimization, reporting. • Agency team lead for PPC and ad… Show more • Media planning and buying for agency key clients in FMCG, finance and retail. Lead for 2 media planning/buying specialists.• New client pitch preparation, strategy and implementation, campaign planning. • Existing client strategy and campaign development for key agency clients in telco, finance and retail.• Agency programmatic specialist, responsible for audience building, inventory procurement, buying and campaign optimization, reporting. • Agency team lead for PPC and ad operations, responsible for ad serving and ads verification, creative QA. Responsible for one ad ops specialist. • Facebook ads planning and buying, responsible for key agency Facebook clients in finance, retail and e-commerce. Responsible for one PPC and ad operations specialist. Show less

• Media planning and buying for agency clients in pharma, FMCG and consumer technology. • New client and pitch strategy business development.• Agency SEM specialist, responsible for pharma and consumer technology clients.• Facebook ads planning and buying, responsible for FMCG and consumer technology clients.• Ad operations lead, responsible for ad serving and ads verification, creative QA. Responsible for ad serving and ad verification infrastructure deployment and operations.

• Media planning and buying for agency clients in finance, pharma, telco, FMCG and retail. • New client and pitch strategy business development.• Facebook ads lead responsible for infrastructure deployment and operations. Planning, buying and optimization for agency clients in finance, pharma, telco FMCG and retail. • Ad operations lead, responsible for ad tech stack procurement, deployment and operations of ad serving, analytics and attribution modeling tools.

• Represented TailWind EMEA in Bulgaria and – Thinkdigital Group’s technology provider company. Responsible for Sizmek sales, business development and ad operations; • Organized Sizmek creative trainings and platform workshops for prospect and existing clients; • Certified some of the biggest publisher groups in Bulgaria for display, mobile and VAST in-stream video ad serving with Sizmek;• Participated in development of TailWind’s programmatic ad trading propositions based on… Show more • Represented TailWind EMEA in Bulgaria and – Thinkdigital Group’s technology provider company. Responsible for Sizmek sales, business development and ad operations; • Organized Sizmek creative trainings and platform workshops for prospect and existing clients; • Certified some of the biggest publisher groups in Bulgaria for display, mobile and VAST in-stream video ad serving with Sizmek;• Participated in development of TailWind’s programmatic ad trading propositions based on AppNexus;• Successfully completed over 120 campaigns. Show less

• Researched and developed or localised new products and services for the Bulgarian market;• Proactively supported the Sales team in planning and offering complete solutions to clients. Directly supported clients when planning and executing digital ad campaigns on Facebook Premium and Marketplace, Sizmek (MediaMind), LinkedIn, Miniclip, MSN, GDN, The Trade Desk;• Managed Sizmek (Mediamind) platform for Bulgaria, including creative QA, campaign setup and reporting. Supported sales team… Show more • Researched and developed or localised new products and services for the Bulgarian market;• Proactively supported the Sales team in planning and offering complete solutions to clients. Directly supported clients when planning and executing digital ad campaigns on Facebook Premium and Marketplace, Sizmek (MediaMind), LinkedIn, Miniclip, MSN, GDN, The Trade Desk;• Managed Sizmek (Mediamind) platform for Bulgaria, including creative QA, campaign setup and reporting. Supported sales team in new project pitches;• Managed Facebook Marketplace ads, LinkedIn ads, MS AdExpert, Smart+, The Trade Desk and Google GDN and AdWords, including creative check, campaign setup, analysis and optimisation, reporting. • Elected one of four Facebook champions within Thinkdigital Group;• Campaign and platform performance analysis, cost analysis and reporting; trainings for clients and upper management; Show less

• Successfully completed Shopping.bg’s re-launch project – full overhaul of UX, design and functionalities of the site’s 16 product categories and over 60 000 products. Managed designers, front-end and back-end developer teams. • Completed custom ERP development project for stock and pricing management. Managed the developer team. • Developed and implemented digital marketing strategy for Shopping.bg and its’ niche online stores, including social media presence on Facebook, Facebook… Show more • Successfully completed Shopping.bg’s re-launch project – full overhaul of UX, design and functionalities of the site’s 16 product categories and over 60 000 products. Managed designers, front-end and back-end developer teams. • Completed custom ERP development project for stock and pricing management. Managed the developer team. • Developed and implemented digital marketing strategy for Shopping.bg and its’ niche online stores, including social media presence on Facebook, Facebook Marketplace ads and GDN campaigns;• In charge of budgeting and implementing the groups’ SEM strategy and implementation of SEO for all online stores; • Negotiated commercial contracts with new sales partners. Show less

Editor & Project Manager for Automedia.bg: Managed content on the website, wrote articles, developed projects including improvement of existing modules and new module creation.

Feasibility management of Internet marketing survey projects and pricing for the Australian branch of the company.