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Jennifer Koo, Icd.D Email & Phone Number
Senior Vice President, Everyday Financial Services and Retail Banking
at
ATB Financial
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Vice President, Everyday Financial Services and Retail Banking
Location
Calgary, Alberta, Canada
Company size
Who is Jennifer Koo, Icd.D? Overview
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Quick answer
Jennifer Koo, Icd.D is listed as Senior Vice President, Everyday Financial Services and Retail Banking at ATB Financial, a company with 412 employees, based in Calgary, Alberta, Canada. AeroLeads shows a matched LinkedIn profile for Jennifer Koo, Icd.D.
Jennifer Koo, Icd.D previously worked as Senior Vice President, Everyday Financial Services/Retail Banking at Atb Financial and Co-chair, AI, People & Society, ATB AI Lab at Atb Financial. Jennifer Koo, Icd.D holds Master Of Arts - Ma, Behavioral Economics from The Chicago School.
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Email format at ATB Financial
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ATB Financial
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Profile bio
About Jennifer Koo, Icd.D
Hello - thanks for stopping by. I'm incredibly passionate about what I do and take pride in the work I've done, the teams I've been a part of, and the communities I've contributed to. My career has centered around a unique combination of business strategy, product development, user experience, technology, and behavioral science, which has given me a broad perspective and a deep understanding of complex challenges.As an executive, I've honed my skills in setting and communicating strategy, effective management, decision-making, and developing leaders. I'm a firm believer that leadership is a practice and enjoy cultivating high-performance teams and fostering leaders who can succeed in dynamic environments.My approach to digital transformation centers around building new capabilities, maturing ecosystems, and changing behavior to create new value streams and deliver exceptional experiences. I am a champion for the user and client experience, and I've found that building community and breaking down barriers to experimentation is the most effective way to drive transformative change. By integrating digital, product, and client experience practices, I've helped organizations achieve cultural and organizational transformation, ultimately leading to growth and value creation by solving client problems and deepening client engagement.I'm particularly passionate about behavioral economics, which has given me a unique perspective on how humans make decisions and behave. I believe that human-focused, behavioral-based approaches can drive results and build strong connections with customers and team members alike.Outside of work, I'm dedicated to education and community involvement. I serve as an advisor to multiple Alberta-based higher education institutions, advocating for lifelong learning, creative and technology fields, and the strategic value of design.My professional experience spans across the Americas, Europe, Africa, the Middle East, and the Caribbean, and I'm fluent in English, French, and Mandarin. My expertise includes digital transformation, behavioral design, digital marketing, agile development, and much more.Let's connect!
Current workplace
Jennifer Koo, Icd.D's current company
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Atb Financial
17 roles · 24 years
Jennifer Koo, Icd.D work experience
A career timeline built from the work history available for this profile.
Senior Vice President, Everyday Financial Services/Retail Banking
Current- Strategy- Growth & Acquisition- Physical Distribution Network- Retail Mortgage Lending Portfolio- Indigenous Relations Executive Committee - Progressive Aboriginal Indigenous Relations Committee
Sep 2023 - Present
Co-Chair, Ai, People & Society, Atb Ai Lab
Currenthttps://alphabeta.atb.com/labs/aiExpanding Human Impact through AI, powered by ML.ATB is driven by a mission to create positive change for Albertans, partnering with them to build our collective future.ATB AI is committed to the benefits of AI, and its application in the advancement of our ATB Story and society at large. Through a combination of Applied.
Apr 2018 - Present
Vice President, Product, Insight, & Experience
- Build and mature ATB's Experience Practice, developing and expanding ATB's capabilities in the following disciplines: Product Development, Product Management, Agile, Research, UX, UI, Content, Service Design, Behavioral Design, and Product Management.- Develop and direct customer intelligence, and define client KPI’s to inform strategy and drive.
Feb 2019 - Sep 2023
Managing Director, Experience Design
Transform banking. Reimagine it. Make it work for people and create happiness.- Product Design- UX- CX- Service Design- UX ResearchSpeaker: UX 101, Calgary Product Managers GroupTech on Tap, The AI Revolution, Interfaces, Trust and EthicsInventure$ 2018, Artificial Intelligence and EthicsChic Geek 2017, Designing Experiences for Humans
2017 - 2019
~2 yrs
Advisor
CurrentExternal advisor to the Deputy Minister, providing objective advice and guidance, independent of management, in ESDC's mandate to improve the standard of living and quality of life for all Canadians.
Nov 2022 - Present
Behavioral Scientist
CurrentLeveraging behavioral science to design solutions that change behaviors and improve outcomes. Research EducationApplied Behavioral Science
Mar 2022 - Present
Adjunct Faculty
CurrentUXInteraction DesignHuman-Centered DesignDigital MarketingProduct Development
Feb 2022 - Present
2019 - Feb 2020
Group Engagement Director
Help organizations navigate and find success in the digital economy and enable new user behaviors with relevant, useful and engaging design that drives growth for businesses and impacts people's lives.
2016 - Dec 2017
Director, Digital Product & Marketing - B2C/B2B
Creation and delivery of online strategies to support Shaw’s business goals, focusing on ecommerce, self-service, mobile, digital acquisition and social.Lead the design of exceptional online user experiences and interfaces, contributing to increasing customer satisfaction/Likelihood-to-Recommend, retention, and self-service penetration.Synthesize.
2012 - 2016
~4 yrs
Senior Manager, Online Experience - B2C/B2B
Led the implementation of Oracle ATG, launching the e-commerce sales channel.Led the implementation of Jive, launching the social support community.
2011 - 2012
~1 yr
Director & Senior Manager, Digital
Managed WestJet’s digital business growing revenue contribution to over 75% through a multi-channel program that included a best-in-class ecommerce website, mobile and kiosk sales and self-service experiences, contributing to top line revenue, cost-reduction, and an increase in guest satisfaction.Delivered go to market strategies across multiple.
2005 - 2011
~6 yrs
Owner & President
Pink Or Blue, Kid Couture
A modern baby lifestyle boutique and ecommerce store, specializing in urban, couture and independent labels & products from New York, Los Angeles & Europe.
2007 - 2010
~3 yrs
Emarketing Services
(contract position)Accounts included Dell, Las Vegas Visitors and Conventions Bureau, Albertsons, Michelin
2005 - 2005
Senior Business Development Consultant & Producer
Big Media Group
Media Plus International is a small-sized firm that works with leading print publications (The Weekly Telegraph, DieZeit) and broadcast networks (CNBC Europe) to produce promotional country reports aimed at informing readers and viewers on foreign direct investment opportunities within a nation's economy.Europe based with international field experience in.
2002 - 2005
~3 yrs
Digital Marketing Account Executive
Created measured solutions to advertisers and publishers to obtain internet traffic and generate revenue.Managed client relationships.Developed partnerships with traffic distribution partners to grow the operating network and ad inventory.
2002 - 2002
4 education records
Jennifer Koo, Icd.D education
Master Of Arts - Ma, Behavioral Economics
The Chicago School
Certifcate, Design Thinking And Product Innovation
Mit Sloan School Of Management
Bcomm, Bachelor Of Commerce
University Of Calgary
Certificate, Indigenous Canada
University Of Alberta
FAQ
Frequently asked questions about Jennifer Koo, Icd.D
Quick answers generated from the profile data available on this page.
What company does Jennifer Koo, Icd.D work for?
Jennifer Koo, Icd.D works for ATB Financial.
What is Jennifer Koo, Icd.D's role at ATB Financial?
Jennifer Koo, Icd.D is listed as Senior Vice President, Everyday Financial Services and Retail Banking at ATB Financial.
Where is Jennifer Koo, Icd.D based?
Jennifer Koo, Icd.D is based in Calgary, Alberta, Canada while working with ATB Financial.
What companies has Jennifer Koo, Icd.D worked for?
Jennifer Koo, Icd.D has worked for Atb Financial, Emploi Et Développement Social Canada (Edsc) / Employment And Social Development Canada (Esdc), Irrational Labs, Southern Alberta Institute Of Technology (Sait), and Bow Valley College.
How can I contact Jennifer Koo, Icd.D?
You can use AeroLeads to view verified contact signals for Jennifer Koo, Icd.D at ATB Financial, including work email, phone, and LinkedIn data when available.
What schools did Jennifer Koo, Icd.D attend?
Jennifer Koo, Icd.D holds Master Of Arts - Ma, Behavioral Economics from The Chicago School.
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