Jennifer Koo, Icd.D

Jennifer Koo, Icd.D Email and Phone Number

Senior Vice President, Everyday Financial Services and Retail Banking @ ATB Financial
Calgary, AB, CA
Jennifer Koo, Icd.D's Location
Calgary, Alberta, Canada, Canada
About Jennifer Koo, Icd.D

Hello - thanks for stopping by. I'm incredibly passionate about what I do and take pride in the work I've done, the teams I've been a part of, and the communities I've contributed to. My career has centered around a unique combination of business strategy, product development, user experience, technology, and behavioral science, which has given me a broad perspective and a deep understanding of complex challenges.As an executive, I've honed my skills in setting and communicating strategy, effective management, decision-making, and developing leaders. I'm a firm believer that leadership is a practice and enjoy cultivating high-performance teams and fostering leaders who can succeed in dynamic environments.My approach to digital transformation centers around building new capabilities, maturing ecosystems, and changing behavior to create new value streams and deliver exceptional experiences. I am a champion for the user and client experience, and I've found that building community and breaking down barriers to experimentation is the most effective way to drive transformative change. By integrating digital, product, and client experience practices, I've helped organizations achieve cultural and organizational transformation, ultimately leading to growth and value creation by solving client problems and deepening client engagement.I'm particularly passionate about behavioral economics, which has given me a unique perspective on how humans make decisions and behave. I believe that human-focused, behavioral-based approaches can drive results and build strong connections with customers and team members alike.Outside of work, I'm dedicated to education and community involvement. I serve as an advisor to multiple Alberta-based higher education institutions, advocating for lifelong learning, creative and technology fields, and the strategic value of design.My professional experience spans across the Americas, Europe, Africa, the Middle East, and the Caribbean, and I'm fluent in English, French, and Mandarin. My expertise includes digital transformation, behavioral design, digital marketing, agile development, and much more.Let's connect!

Jennifer Koo, Icd.D's Current Company Details
ATB Financial

Atb Financial

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Senior Vice President, Everyday Financial Services and Retail Banking
Calgary, AB, CA
Website:
atb.com/wealth
Employees:
412
Jennifer Koo, Icd.D Work Experience Details
  • Atb Financial
    Senior Vice President, Everyday Financial Services And Retail Banking
    Atb Financial
    Calgary, Ab, Ca
  • Atb Financial
    Senior Vice President, Everyday Financial Services/Retail Banking
    Atb Financial Sep 2023 - Present
    Edmonton, Alberta, Ca
    - Strategy- Growth & Acquisition- Physical Distribution Network- Retail Mortgage Lending Portfolio- Indigenous Relations Executive Committee - Progressive Aboriginal Indigenous Relations Committee
  • Atb Financial
    Co-Chair, Ai, People & Society, Atb Ai Lab
    Atb Financial Apr 2018 - Present
    Edmonton, Alberta, Ca
    https://alphabeta.atb.com/labs/aiExpanding Human Impact through AI, powered by ML.ATB is driven by a mission to create positive change for Albertans, partnering with them to build our collective future.ATB AI is committed to the benefits of AI, and its application in the advancement of our ATB Story and society at large. Through a combination of Applied Labs and Research & Development, we push the boundaries and bring research to production quickly for our Customers and Team Members. In a rapidly changing world - “Time to Value” is critical. Built for Albertans, by Albertans.
  • Atb Financial
    Vice President, Product, Insight, & Experience
    Atb Financial Feb 2019 - Sep 2023
    Edmonton, Alberta, Ca
    - Build and mature ATB's Experience Practice, developing and expanding ATB's capabilities in the following disciplines: Product Development, Product Management, Agile, Research, UX, UI, Content, Service Design, Behavioral Design, and Product Management.- Develop and direct customer intelligence, and define client KPI’s to inform strategy and drive execution across the enterprise, elevating the voice of client and triangulating our understanding of what matters most to our clients.- In collaboration with technology and business teams, lead the design and development of products and services throughout the product management lifecycle. - Champion client centricity within ATB, incorporating research and insights in strategic work plans and leveraging experience design expertise to define and design how ATB can not only meet, but differentiate on client needs. UX, CX Strategy, Product Management, Research (Market, UX, Voice of Customer, Design), CX Data & Analytics, Product Development, Product Design, Behavioural Design, Service Design, CreativeSpeaker:Experience Design Expo 2023, How to leverage Behavioral Design to make people happier, healthier and wealthier.Contact Centre West 2019, A conversation about customer experience Digital Marketing Financial Services Summit 2019, Developing a Strategy to Enhance Customer Experience
  • Atb Financial
    Managing Director, Experience Design
    Atb Financial 2017 - 2019
    Edmonton, Alberta, Ca
    Transform banking. Reimagine it. Make it work for people and create happiness.- Product Design- UX- CX- Service Design- UX ResearchSpeaker: UX 101, Calgary Product Managers GroupTech on Tap, The AI Revolution, Interfaces, Trust and EthicsInventure$ 2018, Artificial Intelligence and EthicsChic Geek 2017, Designing Experiences for Humans
  • Emploi Et Développement Social Canada (Edsc) / Employment And Social Development Canada (Esdc)
    Advisor
    Emploi Et Développement Social Canada (Edsc) / Employment And Social Development Canada (Esdc) Nov 2022 - Present
    Gatineau, Qc, Ca
    External advisor to the Deputy Minister, providing objective advice and guidance, independent of management, in ESDC's mandate to improve the standard of living and quality of life for all Canadians.
  • Irrational Labs
    Behavioral Scientist
    Irrational Labs Mar 2022 - Present
    San Francisco, California, Us
    Leveraging behavioral science to design solutions that change behaviors and improve outcomes. Research EducationApplied Behavioral Science
  • Southern Alberta Institute Of Technology (Sait)
    Adjunct Faculty
    Southern Alberta Institute Of Technology (Sait) Feb 2022 - Present
    Calgary, Ab, Ca
    UXInteraction DesignHuman-Centered DesignDigital MarketingProduct Development
  • Bow Valley College
    Instructor - User Experience Design
    Bow Valley College 2019 - Feb 2020
    Calgary, Alberta, Ca
    School of Creative Technologies
  • Huge
    Group Engagement Director
    Huge 2016 - Dec 2017
    Brooklyn, Ny, Us
    Help organizations navigate and find success in the digital economy and enable new user behaviors with relevant, useful and engaging design that drives growth for businesses and impacts people's lives.
  • Shaw Communications
    Director, Digital Product & Marketing - B2C/B2B
    Shaw Communications 2012 - 2016
    Calgary, Alberta, Ca
    Creation and delivery of online strategies to support Shaw’s business goals, focusing on ecommerce, self-service, mobile, digital acquisition and social.Lead the design of exceptional online user experiences and interfaces, contributing to increasing customer satisfaction/Likelihood-to-Recommend, retention, and self-service penetration.Synthesize analytical insights, customer segments, and the competitive landscape to identify opportunities for new products and Shaw’s competitive strategy.Collaborate with Advertising, Product Marketing, Customer Experience, Sales and Technology on initiatives and product launches. Creating strategic plans, business models and visions for best in class online experiences.
  • Shaw Communications
    Senior Manager, Online Experience - B2C/B2B
    Shaw Communications 2011 - 2012
    Calgary, Alberta, Ca
    Led the implementation of Oracle ATG, launching the e-commerce sales channel.Led the implementation of Jive, launching the social support community.
  • Westjet
    Director & Senior Manager, Digital
    Westjet 2005 - 2011
    Calgary, Alberta, Ca
    Managed WestJet’s digital business growing revenue contribution to over 75% through a multi-channel program that included a best-in-class ecommerce website, mobile and kiosk sales and self-service experiences, contributing to top line revenue, cost-reduction, and an increase in guest satisfaction.Delivered go to market strategies across multiple storefronts (B2C, B2B, B2A) focusing on ecommerce self-service and web business, generating over $1 Billion in annual revenue.Drove innovation in the web merchandizing space, implementing strategies such as inline travel insurance purchase and paid seat selection, increasing top line and ancillary revenue.Led the stewardship of digital within WestJet through stakeholder collaboration and joint strategy creation and prioritization.Matured digital best practices for usability, design tenets and digital project delivery within the Digital Team and with internal stakeholders (IT, Legal, Marketing)
  • Pink Or Blue, Kid Couture
    Owner & President
    Pink Or Blue, Kid Couture 2007 - 2010
    A modern baby lifestyle boutique and ecommerce store, specializing in urban, couture and independent labels & products from New York, Los Angeles & Europe.
  • Critical Mass
    Emarketing Services
    Critical Mass 2005 - 2005
    Calgary, Alberta, Ca
    (contract position)Accounts included Dell, Las Vegas Visitors and Conventions Bureau, Albertsons, Michelin
  • Big Media Group
    Senior Business Development Consultant & Producer
    Big Media Group 2002 - 2005
    Media Plus International is a small-sized firm that works with leading print publications (The Weekly Telegraph, DieZeit) and broadcast networks (CNBC Europe) to produce promotional country reports aimed at informing readers and viewers on foreign direct investment opportunities within a nation's economy.Europe based with international field experience in Europe, Asia, Africa, the Caribbean, and the Middle East

Developed key relationships with heads of state and captains of industry in over 20 countries worldwide to create high-impact segments, stories and advertorials; growing audience and client interest, generating promotion, funding, revenue and publicity.Created strategic plans based on risk and profit potential, macroeconomic indicators, government spending and industry trends, which opened new revenue streams and expansion into several new countries.Producer:Managed creation, development, and execution of 30 minute programs, including commercial advertisement spots & editorial portion
  • Mamma.Com
    Digital Marketing Account Executive
    Mamma.Com 2002 - 2002
    Los Angeles, California, Us
    Created measured solutions to advertisers and publishers to obtain internet traffic and generate revenue.Managed client relationships.Developed partnerships with traffic distribution partners to grow the operating network and ad inventory.

Jennifer Koo, Icd.D Education Details

  • The Chicago School
    The Chicago School
    Behavioral Economics
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Design Thinking And Product Innovation
  • University Of Calgary
    University Of Calgary
    Bachelor Of Commerce
  • University Of Alberta
    University Of Alberta
    Indigenous Canada

Frequently Asked Questions about Jennifer Koo, Icd.D

What company does Jennifer Koo, Icd.D work for?

Jennifer Koo, Icd.D works for Atb Financial

What is Jennifer Koo, Icd.D's role at the current company?

Jennifer Koo, Icd.D's current role is Senior Vice President, Everyday Financial Services and Retail Banking.

What schools did Jennifer Koo, Icd.D attend?

Jennifer Koo, Icd.D attended The Chicago School, Mit Sloan School Of Management, University Of Calgary, University Of Alberta.

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