Led US creative and media advertising campaigns for Whataburger including television, radio, digital, and experimental campaigns. Serviced senior leadership clients to hit quarterly food sales goals.Accomplishments:- Overview: Managed commercial photography, videography film shoots- Coffee Launch: Launched Whataburger’s national coffee brand platform- WMOA: Led and managed Whataburger’s Museum of Art program- Employer Branding: Led social content campaigns to drive applications for restaurant unit employees- Look Squirrel Content: Led and secured $500K business contract to support creator-led content for Whataburger- Fortnite Branded Map: Led and managed team that built and launched a custom-designed Fortnite map paired with Twitch creators and streamers.

Sales leader, managing and scaling advertisers on TikTok’s advertising solution program from onboarding to launching campaigns through performance optimization. Managed book of business on average with 70+ advertisers equivalent to $2-3M dollars in monthly ad spend revenue.Negotiated and developed paid and organic content strategies and proposals for advertisers inclusive of agency and direct clients. Established lines of credit with businesses in coordination with financial managers. Led ads manager walkthroughs and troubleshoot ads rejections, account set-up + pixel implementation.Key Accomplishments:- Health + Wellness Vertical: Drove $1.5M in monthly advertising sales, scaling the sales vertical by 58% within 3 months. Clients included: Alcon, Staar Surgical, Love Wellness- Education + University Vertical: Established and grew a new book of business in 6 months from $165K-6M in advertising sales revenue. Clients Included: Duolingo, Harvard, Full Sail University- Beauty + Self Care Vertical: Supported and managed newly created DTC vertical to support and onboard brands like Rare Beauty, Sol de Janeiro, Cocofloss, and Essence to spend on ads platform.

New Business: Managed and grew sales pipeline for content partnerships around TikTok and digital disruption through contract negotiations equivalent to $10M.Key Accomplishments:- TikTok Campaigns: Led management and execution on Hasbro Nerf (First Chief TikTok Officer),Bliss Beauty (Hyram & MannyMUA activation), L’Oreal and Robinhood accounts on TikTok initiatives with influencers and content creators.- Production: Worked with music producers to develop branded audio for branded effects, campaigns and custom audio for brand content.

Managed sales pipeline development to support Prime advertiser livestream integrations and sponsorships of Amazon Live advertising programs across Prime Day, Black Friday-Cyber Monday and always-on content series.- Worked with producers to develop seasonal themed livestreams with talent and product integrations.- Built sales material and RFP proposal packages, negotiated contracts and analyzed data for optimizations and reporting.*Role dissolved due to pandemic + advertising economic conditions regarding supply chain*

Developed business strategy and workflows to support growth of BuzzFeed’s Commerce department with performance-based media through editorial affiliate content on BuzzFeed.com/Shopping. Collaborated closely with editorial writers, advertising tech, content distribution and paid media counterparts for over 200 content campaigns and 1000+ affiliate brand partners.Key Accomplishments:- Led partnership RFP development and content campaign contract negotiation valued at $8.5M in FY’20. Drove over $35M in organic affiliate earning revenue in FY’20- Built strategic commerce partnerships (Walmart, Hilton, Amazon) focused on developing new solutions that drive business growth for both partners and BuzzFeed.- Tasty x Walmart: Launched Online Grocery Pick-up through content-based production and a shoppable app experience- Bring Me x Hilton: Launched travel vertical through video and publishing support to promote bookings at new and strategic Hilton properties

Developed business strategy and workflows to support growth of BuzzFeed’s Commerce department with performance-based media through editorial affiliate content on BuzzFeed.com/Shopping. Collaborated closely with editorial writers, advertising tech, content distribution and paid media counterparts.Role included partnership RFP development and closing content campaign contracts valued at $3.5M in FY’20. Drove over $35M in organic affiliate earning revenue in FY’20 Oversaw external partner communications for over 200 content campaigns including execution, optimization and reporting. Managed and grew relationships with over 1000 affiliate content partners.

Managed client relations to execute national IMC campaigns, inclusive of social, digital, radio, television and OOH media. Developed partnership integrations with Google, Snapchat, Facebook, Instagram to support strategic business initiatives$1 $2 $3 Dollar Menu: Developed value meal communications strategy and executed launch of the new Dollar Menu at McDonald’s. Developed Awards Season digital microcampaign with Chrissy Teigen. (YAS GRAMMYS, YAS ACADEMY AWARDS, YAS CELEBS)McDonald’s App & DotCom: Coordinating content and publishing updates across McDonald’s business. Initiated Kochava deeplinking within content campaigns for app acquisition.Coca-Cola: Managed Mix by Sprite Tropic Berry digital market launch. Managed campaign execution and optimizations of $1 cold beverage digital store traffic drivers.

Junior graphic designer developing print and digital creative assets for WTAMU's Office of Student Affairs.

Summer internship at United Airlines creative AOR. Supported social video content campaigns with sports personality Katie Nolan and assisted in launch of 2016 Rio Olympics Sponsorship campaign featuring US Olympic athletes and airline employees.

Fellow selected to participate in the 4A's diversity and inclusion talent program combining real-world work experience, training, development and networking opportunities within the advertising industry.

Developing and coordinating 2015 and 2016 National Student Advertising Campaign for Pizza Hut and Snapple IMC campaigns at West Texas A&M University under student operated advertising agency, Buffalo Advertising.2016 AAF District 7 Bolton-MacVicar Best Presenter Award.

Social Media Marketing, Communication and Media Strategy, and Public Relations.