Kopal Kapoor Email & Phone Number

Noida, Uttar Pradesh, India

Gurugram, Haryana, India

- Google Ads & Facebook Ads Expertise: Specialize in user acquisition and remarketing, achieved 100% ROI. Successfully improved the Customer Acquisition Cost (CAC) by 71%- Programmatic Channels: Collaborate with programmatic channels for effective Remarketing strategies.- OEM Partnerships and App Discovery Platforms: Work closely with OEM partners, app discovery platforms, and YouTube channels, focusing on a CAC/Revenue Share Model.- Media Buying Viability: Evaluation of the… Show more - Google Ads & Facebook Ads Expertise: Specialize in user acquisition and remarketing, achieved 100% ROI. Successfully improved the Customer Acquisition Cost (CAC) by 71%- Programmatic Channels: Collaborate with programmatic channels for effective Remarketing strategies.- OEM Partnerships and App Discovery Platforms: Work closely with OEM partners, app discovery platforms, and YouTube channels, focusing on a CAC/Revenue Share Model.- Media Buying Viability: Evaluation of the viability of media buying partnerships.- Campaign Strategy: Craft comprehensive campaign strategies for various campaign types.- Data-Driven Optimization: Leveraging data analysis, closely monitor key metrics to track campaign performance, identify trends, and optimize results.- Stakeholder Alignment: Collaborate with stakeholders to align marketing efforts with business objectives, ensuring desired outcomes.- Referral Campaign: Implemented a referral campaign for CashKaro, achieving 93% ROI while maintaining a budget-friendly CAC. This success was based on identifying the most likely segments to refer quality users.- Strategized content across channels such as WhatsApp, in-app notifications, ad creatives, and branding.- Consistently achieving over 200% monthly ROI, maintaining a >95% Share of Voice with a frequency threshold of 8. Show less

Gurugram, Haryana, India

- Stakeholder Management: Ensured timely customer service, contributing to a yearly revenue of 50 lakhs.- Digital Marketing Leap: Transitioned to digital marketing mid-journey, improving website footfall and brand awareness.- Google Search Campaigns: Ran effective search campaigns on Google for Travel Triangle’s blogs.- Campaign Optimization: Learned key metrics, keyword targeting, and competition analysis.- Sales Impact: Utilized non-branded KW level campaigns, achieving travel… Show more - Stakeholder Management: Ensured timely customer service, contributing to a yearly revenue of 50 lakhs.- Digital Marketing Leap: Transitioned to digital marketing mid-journey, improving website footfall and brand awareness.- Google Search Campaigns: Ran effective search campaigns on Google for Travel Triangle’s blogs.- Campaign Optimization: Learned key metrics, keyword targeting, and competition analysis.- Sales Impact: Utilized non-branded KW level campaigns, achieving travel package sales with a CPS of 240. Show less

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Political Science