Bringing in experience of 10 years with SaaS, IT services & consulting firms - I’ve a proven track record of driving successful multi-touch ABM, Inbound, and Account Intelligence initiatives. I’ve delivered notably exceptional results after acquiring an in-depth understanding of the target market. After spending 6 years in the business market research & consulting domain with MarketsandMarkets, Capgemini, Avalara - I transitioned into strategic B2B marketing domain with an agency involving account-based marketing, demand gen, marketing automation, events in the IT products and services space.In my current role, as a Senior ABM Strategist, I have facilitated a variety of companies to generate demand, spread awareness, advertise, and evolve their brands. I have handled clients end-to-end, while ensuring delivery on time and within budget. I’ve also liaised with senior marketing leaders to understand their business challenges and goals to providing them with roadmaps to their desired targets.