George Kopp Email & Phone Number

Amsterdam, Noord-Holland, Nl

Sales Team Leader covering Food, Dollar, Distributors, and Broadcast (HSN/QVC), Discount (e.g., TJMaxx, Ross, etc.), Pureplay Online not including Amazon, Rite Aid, and New Business Development.

Amsterdam, Noord-Holland, Nl

Managing our Growth Revenue Management (TPO) and Trade Promotion Management teams.- Trade Promotions Management – Manage trade spend budget for all of Philips retail business in the US, requiring continual monitoring and balancing at the customer and category level. - Improved year end close accuracy from >2% delta to <0.5% - Reduced trade spend for last two years after ten years of increased YoY spend.- Trade Promotions Optimization – Focused on the use of statistical modeling and artificial intelligence (AI) methodology to predict sales lift of potential promotions. - Quota Setting – Revamped quota process and created new quota file in 2018. Increased speed of deployment by three months. 2018 quota deployed in April, last two years quota deployed in January. - Customer P&Ls – Developed first ever customer P&Ls down to EBIT by customer.- Customer Segmentation – Led development of Philips consumer customer segmentation, recently included in our commercial policy and shared with Business Group (BG).- Manage six direct reports

Amsterdam, Noord-Holland, Nl

Senior Sales Manager, National Accounts within the Drug channel managing CVS and Rite-Aid, representing Philips Sonicare, Philips Norelco, and Philips Avent brands. Responsible for achieving sales & margin targets, coordinating shopper marketing & promotional activities, POS analysis, monthly and annual forecasting, managing phase-in and launch planning of new product introductions, trade funds management and optimization.- Profit and Loss (P&L) Responsibility – Managed trade budget against topline and bottom line growth targets. Reached between 98% and 107% of quota and launching new line of business in 2017 (beauty at CVS) - Increased male grooming item count from 6 to 14 within two POG cycles.- Promotional Effectiveness – Developed dashboard tracking Philips and Customer ROI by promo type leading to increase in Philips ROI and retailer dead net profit increase at national drugstore chain.- Touch and Learns – Developed first ever touch and learn with integrated peggable product.

Amsterdam, Noord-Holland, Nl

Senior Sales Manager, National Accounts within department specialty representing the Philips Avent, Philips Norelco and Philips Sonicare brands. • Grew sales and met or exceeded sales goals each year on the business. • Became first ever Joint Business Planner in Feeding for major baby specialty retailer. • Helped develop customer specific products leading to increased distribution and sales. • Grew online sales at Babies 'R' Us by 5 points through increased distribution and online marketing programs.

Amsterdam, Noord-Holland, Nl

• Sales Planning• Portfolio Strategy• Channel Strategy• Trade Marketing• Liaison to major accounts: Amazon, Walmart, Target, Costco, and Toys 'R' Us

St Paul, Mn, Us

Marketing Leader for water filtration products• Launch of new eCommerce business• Website launch and maintenance• eMarketing• SEM (Display and Google Adwords) and SEO • Amazon Sales, Direct and 3rd Party• Strategic Planning • Product Management• Database Marketing

St Paul, Mn, Us

Provided eCommerce solutions throughout 3M organization. • Developed online strategy for 3M Industrial Business• Redesign of 3M.com websiteManaged 3M Dealer Gateway, which is an online portal for re-sellers with sales volume below does quality for distributor pricing. • Developed lead generation and operational efficiency program for 3M Dealer Gateway which resulted in increased monthly sales revenue of 10X within twelve month period.• Modified key pain points of onboarding process, resulting in 500% gain in throughput yield.• Created incentive program which doubled the number of customers ordering within first week. This led to 20 point increase in customers placing regular orders six months after initial registration.

St Paul, Mn, Us

Internal Strategy -- Strategy, Marketing, Business Development (Acquisitions), Six Sigma• Financial Analysis• SKU Rationalization • Business Development • Corporate Strategy • Marketing Consulting

Blackfriars, London, Gb

Summer Associate, Brand ManagementDiscovered opportunity gaps and unmet needs unbeknownst to skin care business leaders by leveraging Nielsen sales data, blog entries and consumer focus groups, which led to the insight that men prefer an all-in-one moisturize (Face & Body Lotion Concept), which was fully commercialized as Vaseline Men's Skin Hydrating Body & Face Lotion, then bars. Subsequently, Unilever launched Dove Men+Care Body & Face Wash and P&G launched Gillette Face and Body Wash with Oil Control.

Worked as research consultant and client liaison, tasked with solving business/marketing issues for leading pharmaceutical, biotech and medical device companies through the use of a variety of marketing science methods, such as conjoint, regression analysis and factor analysis. Account Management – Managed client relationship through all stages of research project including project scoping, proposal writing, project updates and presentation of findings.

Worked as research consultant and client liaison, tasked with solving business/marketing issues for leading pharmaceutical, biotech and medical device companies through the use of a variety of marketing science methods, such as conjoint, regression analysis and factor analysis.

Chicago, Illinois, Us

Conducted market research studies including design, analysis and presentation of findings to clients.