Martin Koprek Email & Phone Number

Zagreb

• Main responsibilities:
• Managing media department and ensuring its profitability.
• Liaising between media owners and clients.
• Creation and presentation of media strategies and targeted media plans with detailed rationales.
• Using specialist industry resources (Nielsen TAM Arianna, TVbeat, MediaPuls, BrandPuls, TGI, Gemius) to conduct regular competitive data analyses and detailed audience insight studies.
• Constructing post campaign analysis, including campaign results, key learnings, future recommendations, and assertive review of competitor activity.

Zagreb

• Main responsibilities:
• Creation and presentation of media strategies and targeted media plans with detailed rationales.
• Constructing post campaign analysis, including campaign results, key learnings, future recommendations, and assertive review of competitor activity
• Liaising between media owners and clients.
• Using specialist industry resources (Nielsen TAM Arianna, TVbeat, MediaPuls, BrandPuls, TGI, Gemius) to conduct regular competitive data analyses and detailed audience insight studies.

Zagreb

Learning all about media planning across different media (TV, print, OOH, radio, online).Creating analyses and reports for clients.

Master'S Degree, Graduate Program In Marketing, 5

Graduate thesis: “Business-to-business e-commerce in Croatia”.

Bachelor Of Economics, Marketing, 4

2006. enrolled at Faculty of Economics and Business Zagreb as 6th in my class earning government scholarship. Projects I have worked on at.

Natural Sciences, 5

My extracurricular activities included participating in academic competitions in Chemistry and Physics and playing basketball for KK Zabok.