Anatoly Koptev Email and Phone Number
Demonstrated professional skills in internet marketing, event organization, and journalism by orchestrating 11 large-scale events (to 16000 people) and managing a web journal, boosting traffic from 0 to 350,000 users per month.Exhibited leadership qualities in managing diverse teams (from 5 to 52 members) and strategic project planning, complemented by effective stakeholder and financial management.Committed to enhancing the user experience, utilizing comprehensive marketing research, and promoting company profit growth.
Uncharted Rabbit – Digital Marketing, Pr & Seo Solutions
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Head Of Marketing DepartmentUncharted Rabbit – Digital Marketing, Pr & Seo SolutionsCalifornia, United States -
Head Of Marketing DepartmentUncharted Rabbit – Digital Marketing, Pr & Seo Solutions Feb 2023 - PresentLos Angeles, California, United States1. Guide a dynamic team of 5, leading successful marketing initiatives and achieving significant results.2. Spearheaded the website overhaul, which included a comprehensive redesign and optimization of the product catalog, resulting in a 30% increase in traffic within 3 months, improved navigation, content organization, and boosted conversion rate.3. Develop and implement a highly effective company blog concept, providing training and guidance to the team in crafting compelling content that is search engine optimized.4. Increased Instagram engagement and brand awareness by 100% through strategic marketing efforts and engaging content creation.5. Introduced a new customer acquisition tool, leveraging innovative strategies to attract new clients and expand the customer base. -
Chief Executive OfficerPiteronline.Tv: Your St. Petersburg Lifestyle Navigator 2011 - PresentSt Petersburg, St Petersburg City, Russia— Launched and managed an online entertainment magazine, orchestrating its 10-year growth to 350,000 monthly visitors and achieving a social media following of 250,000 with a monthly reach of over 100,000 individuals through strategic initiatives and content optimization.— Built and led a multidisciplinary team of 10 professionals, achieving a 500% increase in project ROI and couple times boosting project profitability by 300% to 450% within a 6-month period through effective marketing and revenue optimization strategies.— Managed stakeholders and led teams, ensuring alignment of objectives and expectations.Gaining comprehensive experience in strategic planning and social media management. -
Editor In ChiefPiter Online — Magazine May 2011 - Nov 2024St Petersburg, St Petersburg City, RussiaProfessional Experience:— Managed a team of 5-14 journalists, copywriters and freelancers , ensuring adherence to the magazine's concept and high-quality standards.— Monitored social media content performance and engagement (likes, shares, comments).— Implemented content optimization strategies for improved search engine visibility (SEO).Achievements:— Created a content policy that facilitated organic growth without additional marketing spend.— Elevated the magazine to be among the top 10 most-read in the second largest city in Russia.— Developed and executed social media strategy that grew the magazine's following from scratch to 250,000 subscribers.— Automated the process to ensure seamless and ongoing content dissemination.— Increased website traffic from zero to 350,000 monthly visitors with the help of an effective content policy and search engine optimization. -
Director Of Event ManagementPiter Online — Magazine 2011 - 2020RussiaProfessional Experience:— Organized events ranging from 100 to 16000 attendees.— Managed corporate events, conferences, workshops, flash mobs, and street activations.— Implemented event promotion through social media channels.Achievements:— Successfully organized over 200 diverse events within an 8-year tenure.— Pioneered an innovative technology for orchestrating large-scale events, demonstrating its effectiveness and efficiency.— Delivered presentations as a keynote speaker at 15 prominent entertainment industry conferences, showcasing expertise in event organization.— Conducted specialized training sessions on event planning for 5 leading Russian corporations. -
Event & Pr & Marketing StrategistCoaching & Consulting Jan 2008 - PresentSt Petersburg City, RussiaResponsibilities:— Conducted individual consultations and master classes since 2008 for politicians, businesspeople, and representatives of large corporations.— Developed and implemented strategies for online and social media promotion for clients across various industries.— Provided expert recommendations on PR, conference, and festival organization.— Created and executed creative event concepts and information occasions for clients.— Delivered presentations at well-known business-themed conferences as an expert, sharing experiences and insights.— Maintained a blog and created social media content to attract clients and increase brand awareness.Achievements:— Through my event organization coaching, a client from a city with a population of 60,000 successfully organized an event with 5,000 attendees.— Following PR and media relations coaching a politician became the most mentioned member of the State Duma of the Russian Federation for the quarter.
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Director Event MarketingDeseract Music Festival Feb 2021 - Sep 2024Los Angeles, California, United StatesManaged guest logistics during events, ensuring smooth operations for entry, parking, camping, and vendor zones.Assisted in the construction of stages to facilitate seamless event setups.
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Founder & Event DirectorThe Colorverse: Chroma Color Festival Feb 2012 - Oct 2016RussiaDates of Involvement— Pioneered and popularized the Holi Color Festival concept across the post-Soviet space, organizing events in 4 Russian cities and consulting festivals in Kyiv and Kharkiv, Ukraine and 10 different cities in post-Soviet space.— Developed a scalable organizational model that transformed large-scale event management into a structured process, enabling efficient planning and execution for audiences of thousands.— Designed immersive event programs, collaborated with top musical artists, and managed vendor and artist relations to deliver high-quality entertainment experiences.— Led teams of 20 to 50 professionals, ensuring seamless coordination across marketing, logistics, and operations.— Directed multi-channel marketing campaigns, including SMM, outdoor advertising, and PR activations, to maximize reach and engagement.Key Achievements:— Organized 7 festivals over 4 years, attracting over 40,000 attendees and setting a benchmark for cultural and entertainment events in the region.— Grew the festival's social media following to 90,000+ subscribers, driving ticket sales and brand recognition.— Achieved consistent 300% ROI, balancing low production costs with high attendance and sponsorship revenues.— Elevated the festival to a cultural phenomenon, gaining widespread media coverage and solidifying its place as a staple event in multiple cities. -
Marketing And Public Relations ManagerCsn-Pro Communication Group Nov 2009 - Oct 2014St Petersburg, St Petersburg City, Russia— Conducted client acquisition efforts, actively seeking out new business opportunities and expanding the client base.— Developed and executed over 50 PR campaigns, leveraging strategic messaging and media relations to generate extensive media coverage for clients.— Secured more than 5000 free media placements in various publications and platforms, effectively maximizing brand exposure and visibility.— Led the creation and development of an online magazine, overseeing content creation, publication, and audience engagement strategies.— Implemented successful social media strategies for clients, utilizing platforms such as Facebook, Instagram, and Vkontakte to enhance brand presence, engage with audiences, and drive user interaction.
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Founder & Event DirectorBubble Festival Russia Mar 2012 - Jun 2012RussiaDates of Involvement— Conceived and executed the largest bubble festival in Russia, attracting over 16,000 attendees with no advertising budget, relying entirely on SMM and PR-driven campaigns.— Created and implemented unique promotional strategies, generating over 300 media mentions and significant public interest through innovative news hooks and PR activations.— Designed the event program, entertainment zones, and curated performances from over 10 street theaters, all participating on a barter basis.— Secured a free venue and successfully managed vendor and artist relations, ensuring a cost-effective and high-quality festival experience.— Directed a team of 34 professionals across marketing, logistics, and operations, achieving exceptional coordination and execution.Key Achievements:— Sold 16,000+ tickets, positioning the festival as a record-breaking public event.— Grew the event’s social media audience to over 25,000, with high engagement driven by targeted campaigns.— Established a scalable model for high-impact events with minimal budget, showcasing exceptional negotiation and creative skills.
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Founder & Event DirectorWish Sky Festival Jun 2011 - Mar 2012RussiaDates of Involvement— Developed and executed the concept for "Wish Sky Festivals", a series of large-scale public events (2,500–12,000 attendees per event).— Led a team of 20 professionals, overseeing marketing, PR, vendor management, and on-site operations to deliver high-impact experiences.— Designed and implemented a marketing strategy that grew the audience to over 50,000 followers and achieved a 500% ROI.— Negotiated contracts with vendors, ensuring high-quality services within budget and tight timelines.Key Achievements:— Organized an event for 12,000 attendees within 24 hours, managing logistics in an off-grid location.— Delivered five full-capacity events, establishing the festival as a recognized brand.
Anatoly Koptev Skills
Anatoly Koptev Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Anatoly Koptev
What company does Anatoly Koptev work for?
Anatoly Koptev works for Uncharted Rabbit – Digital Marketing, Pr & Seo Solutions
What is Anatoly Koptev's role at the current company?
Anatoly Koptev's current role is Head of Marketing Department.
What schools did Anatoly Koptev attend?
Anatoly Koptev attended Saint Petersburg State University Of Finance And Economics.
What are some of Anatoly Koptev's interests?
Anatoly Koptev has interest in Science And Technology, Children, Arts And Culture, Education.
What skills is Anatoly Koptev known for?
Anatoly Koptev has skills like Information Security, Windows Server, Test Case Generation, Active Directory, Exploratory Testing, Jira, Redmine, Dlp, Html, Test Suites, Network Security, Wordpress.
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