Sergey Koptev Email & Phone Number

Minsk, By

GEO Tier 1/Tier 2;Launching and managing social media marketing campaigns with monthly spend 300 - 15000 USD;Experience with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels;Ads.vk.com, OK.ru;Performing post-campaign analysis to determine performance and ROI;Development and optimizing ad creative, ad copy and landing pages;

Снг

Responsibility for annual marketing plan, strategy and team;Build, management and coaching a high-performing marketing team;market research, analysis, and interpretation of market data for short- and long-term market forecasts and reports;Work closely with the sales department to align sales and marketing strategies;Development and implementation marketing plan to increase brand awareness and sales;All marketing campaigns monitoring and improvement of them when necessary;Responsibilities:Project management:End-to-end responsibility for project delivery;Work with project team members to define project scope, resource requirements, timeline, deliverables and milestones;Manage projects through all phases of the software development life cycle, including project initiation, requirements elicitation and documentation, development and testing facilitation, and post implementation activities;Motivate project team members, encourage and support productive work performance, facilitate team collaboration.

Minsk

Websites development;SEO;PPC;Affiliate programs - Homework.ru, R-money.ru, Ad1.ru;Digital Marketing consulting;Wordpress CMS;Opencart CMS;Adobe Muse;Landing Pages development.

Minsk, Moscow

Managing multi-skilled team (sales department, developers, content managers, seo and ppc specialists);Developing and managing projects schedules and budgets;Scheduling and coordinating internal and external resources;Development and implementation of internet marketing strategy;Planning and managing all web, SEO/SEM, CPA networks, , email, social media and display advertising campaigns;Measuring the performance of all digital marketing campaigns, and assessment of goals (ROI and KPIs);Planning and executing experiments and conversion tests;

Minsk

SEO: Managing all SEO activities: content optimization, keyword research and strategy, link building, inbound seo activities, competitors analysis.PPC:Running PPC campaigns in Google Adwords, Microsoft AdCenter: competitors analysis, keywords research, bids control, remarketing tools, display ads.Analytics and reports:SEO and PPC activities weekly reporting;website visitors analysis;

Minsk

Providing account managers with the information to help with decision-making regarding media placement, campaign length and technical details;Staying in close communication with the account manager, answering questions, explaining strategy and providing status updates;Communicating client feedback to the creative team;Meeting with the creative team;Recommending creative concept revisions according to the client’s needs and preferences;Negotiating contracts and coordinating media placements.

Minsk

Presenting campaign proposals, team, costs to clients;Negotiating time-scales and budgets;Managing processes, reviewing progress and delivering the client’s advertisement projects;Report writing;Staff supervision;Financial administration;

Determination of price schedules and discount rates;Monitoring potential clients needs to determine focus of sales efforts;Direct sales;Email marketing;Analyzing the competitor's sales policies and recommendation proper improvements and changes;Analyzing market in order to identify new sales opportunities (website monetization - paid first place on results page or on sellers list etc);Handling complaints and solving conflicts with clients, users, partners;Handling promotional materials and coordination of advertising activities (banner ads, PPC, press releases etc);Long term relationship establishment with clients, partners, advertising agencies etc;

Misnk

Leading the Development Department:- Ensuring all content is consistent in terms of style, quality, and optimized for SEO purposes and user experience;- Mapping out a content strategy;- The development of a content calendar;- Supervising content manager (in-house, freelancers);- Establishing work flow for requesting, creating, editing, publishing, and retiring content.Work with technical team to improve CMS;- Participation in the hiring content managers;

Minsk

Seeking for, editing and publishing content for www.migom.by - ecommerce project (Comparison shopping website):products descriptions, prices, reviews, press releases etc

Minsk

Translation of ANSYS documentation from english to russian.ANSYS, Inc. is an engineering simulation software (computer-aided engineering, or CAE) developer headquartered south of Pittsburgh in the Southpointe business park in Cecil Township, Pennsylvania, United States. One of its most significant products is Ansys CFD, a proprietary computational fluid dynamics (CFD) program.

Education record

Директор По Маркетингу, Marketing

Activities and Societies: Пройдён курс "Директор по маркетингу"

Education record