Began my career at SMAC Entertainment in 2013 as a college intern and transitioned into a full time hire during my Senior year at NYU. I've been with SMAC Entertainment from the company’s earliest years and have worked my way up to being an integral member of the executive team. Over the years I have managed various business lines and revenue streams for SMAC; starting in the Talent Management division, managing the careers of Grammy nominated musicians and Emmy winning television broadcasters to now leading the business development and licensing division for SMAC’s clients, focusing on brand expansion, licensing opportunities and marketing strategy. In my time at SMAC, I worked on many notable brands and product launches for Erin Andrews, Michael Strahan, Snoop Dogg and more. I have been a key player in the launch and day to day execution of The Michael Strahan Brand-- creatively spearheading the growth of the Strahan brand from a suit line exclusive to JCPenney's, to a full lifestyle brand, with over 50 categories including sports licensed apparel for Men, Boys and Big and Tall across multiple retail partners.