Koral Scott Email & Phone Number

Hamilton, ON, CA

London, Ontario, Canada

London, Ontario, Canada

• Ad Operations & Campaign Management: Campaign management from start to finish, including but not limited to campaign strategy development, media budget planning, ad creative and copy brainstorming, campaign build.
• Community Management: Each client account has harboured a community of loyal followers and engagers. For many accounts, it is my responsibility to maintain these communities through engagement, removing malicious.
• Campaign Reporting: Proactively pull campaign reporting focusing on industry-standard comparisons, creative performance, results analysis, trend-driven recommendations.
• Team Leader: Mentor juniors on industry-related knowledge and challenging them to expand their creative thinking when pitching campaign types and strategies.
• Copywriting: Write a variety of SEO-friendly copy, in multiple brand tones/voices (scripts, paid ad copy, organic post copy, website copy, search ad copy, promo email campaigns.)
• Creative Direction: Coordinate with the creative team to brainstorm, storyboard, design, and develop content (email, digital & print imagery, video, labels, websites.)

London, Canada Area

• Ad Operations & Campaign Management: Strategize, build, run, and optimize all digital marketing campaigns for all adHOME clients, from start to finish. Including campaign reporting.--> Tactics include influencer.
• Account & Community Management: Mediate conversations and online communities, develop organic social media content strategies, increase growth for internal and client accounts (platforms including but not limited to.
• Copywriting: Write a variety of SEO-friendly copy in multiple brand tones/voices, for many adHOME clients. Provide monthly blog content for the adHOME website.
• Campaign Reporting: Proactively pull campaign reporting bi-weekly, monthly, quarterly and annually. Reporting includes industry-standard comparisons, creative performance deep-dives, in-depth results analysis.
• Website Development: Design IA and wireframes, website creation, website asset package development. quality assurance (report bugs, broken links, missing pages, user experience testing, etc.)
• Team Leadership: Guide interns to improve industry-related marketing knowledge and skills. Facilitate department and company-wide social media and digital marketing training sessions.

London, Ontario, Canada

• Ad Operations & Campaign Management: Strategize, build, run, and optimize all digital marketing campaigns for all adHOME clients, from start to finish. Including campaign reporting.--> Tactics include email marketing.
• Copywriting: Wrote a variety of SEO-friendly copy in multiple tones of voice for seasonal content and also provided weekly long-form blog for the website.​
• Campaign Reporting: Proactively pull campaign reporting for social media campaign efforts. Reporting included industry-standard comparisons, creative performance deep-dives, in-depth results analysis, trend-driven.
• Online Holiday Season Catalogue: Responsible for reviewing, proofreading and editing all content in the catalogue, and for linking all products to their respective webpages on the Scholar's Choice site.

London, Canada Area

• Cannes Lions International Festival of Creativity Award: Instagram Stories campaign recognized and awarded at 2017 Cannes Lions International Festival of Creativity.
• Ad Operations & Campaign Management: Plan, build, manage, and optimize digital media campaigns across social platforms including but not limited to: Facebook, Twitter, Instagram, Instagram Stories, and Snapchat.
• Execute and manage campaigns for CPG/Retail, E-Commerce, B2B, and Sports/Entertainment verticals.)
• Company-Wide Social Media Training: Developed and executed ads manager and social media platform update training procedures.
• Data Analysis and Campaign Reporting: Compiled data and create insightful reports for clients, including final campaign reporting and Quarterly Business Reviews. Reporting includes industry-standard comparisons.
• Bug Reporting and User Experience: Performed routine bug audits for Ad Parlor's SaaS platform, and new product user experience/quality assurance checks before launching to the public.

Toronto, Canada Area

• Client On-boarding: Developed and implemented a company-wide client project quality assurance checklist to ensure smooth client management from start to finish.
• Data Analysis and Campaign Reporting: Compiled data and created insightful reports for clients, including final campaign reporting and Quarterly Business Reviews.
• Project Management: Assisted in coordinating and booking client work for each Account Manager & Ad Operations Specialist.
• Campaign Execution: Assisted with targeting suggestions and large campaign builds.
• Bug Reporting and User Experience: Performed routine bug audits for Ad Parlor's SaaS platform, and new product user experience/quality assurance checks before launching to the public.

London, Canada Area

• Promoted Infinite Sequels through organic and paid posts on Facebook, Instagram, and Twitter.
• Networked with artists and performers to spread the word about production.
• Created thumb-stopping content for organic and paid posts.
• Created SEO-friendly copy.
• Photographed pictures of the stage, rehearsals, and performance for content creation.
• Hung posters and take-away postcards in all local coffee shops, small businesses, farmers markets, and community boards, to help promote production.

London, Canada Area

• . Website Design & Development: Designed and built the LOMP website.
• . Social Media Management: Managed all social media accounts and public relations on Instagram, Facebook, Twitter, and Webpage. Increase fan base on Facebook, Instagram, and Twitter from 0 to thousands within the Arts.
• Talent Finding: Headhunted, interviewed and networked with potential new featured readers.
• Event Promotion: Promoted, organized, and co-hosted upcoming London Open Mic. Poetry events.
• . Leadership: Coordinated with other community members to ensure smooth project execution and completion. Organized and attended bi-weekly meetings to discuss new event ideas.
• . Content Creations & Copywriting: Designed, wrote, and edited all bi-weekly newsletters. Advised, created and oversaw all content creation for all social channels.

Toronto, Canada Area

• Content Creation: Create meme-like content with a gamer-overtone to showcase recent articles, live streams, and new videos. Sync with Show Me Games creators weekly to talk about new content ideas, promotions, and.
• Promotional: Promote YouTube and Twitch channel, Sound Cloud, Webpage, and merchandise on Twitter.
• Talent Finding: Headhunt clients to advertise on the Show Me Games webpage.
• . Social Media Management: Monitor weekly impressions and engagement, and create content based on which posts perform the strongest.

London, Canada Area

• . Marketing: Responsible for B2B and B2C cold calling, B2B and B2C email marketing of multiple Money Mart locations.
• . Sales: Responsible for upselling products to new and existing clients.
• . Team Leadership and Management: Managed a branch of 4, trained new and existing team members to ensure following Money Mart protocol standards. Responsible for opening and closing multiple branches, and completing.
• . Internal Communication: Utilized technical writing skills daily, to communicate with entire London Money Mart district via email, and to proofread/edit internal training documents.
• . Money Management: Responsible for handling large sums of monies, and different types of foreign currencies.

London, Canada Area

• Promote upcoming readings and calls for submissions, on the Couplets Poetry Twitter.
• Edit Couplets Poetry webpage and new content added throughout the month.
• Create Twitter posts to showcase event highlights.
• Headhunt new and established writers for upcoming events.
• Couplets Reading Series, Episode 1 – Photographer/Videographer.

London, Canada Area

• Attend bi-weekly meetings to discuss submissions.
• Assist in choosing which submissions were to be added to each issue.
• Read 10-20 submissions, analyze and make notes about each piece for bi-weekly meetings with creator and editor.
• Assist in grant application submissions by being a co-signer and witness.

• Provided outstanding customer service.
• Acknowledged for consistently up-selling menu items.
• Responsible for training and coaching new and fellow employees.

Brantford, Ontario, Canada

• Designed the 2009 General Product Guide.
• Processed and analyzed refunds and warranties.
• Assisted clients with their product needs.
• Responsible for organizing and filing documents.

Honors, English Language And Literature/Letters

Bachelor Of Arts - Ba, English Language And Literature, Honors

Bachelor Of Arts - Ba, Creative Writing