Rotem Koren Email & Phone Number

Haifa District, Israel

Kibbutz Hanita, Israel, Il

**Marketing Director**As a seasoned Marketing Director, I bring a wealth of experience in developing and executing comprehensive marketing strategies. My expertise includes leading cross-functional teams, conducting market research, managing digital marketing campaigns, and overseeing content creation. With a strong focus on performance metrics and market trends, I continuously optimize marketing efforts to achieve maximum ROI. I am adept at budget management, stakeholder relations, event planning, and performance tracking. Always staying ahead of industry trends, I ensure our marketing strategies are innovative and effective. Passionate about driving success, I thrive in collaborative environments and am committed to delivering exceptional results.

Tirat Carmel, Il

Developed and executed comprehensive marketing and brand strategies to drive global market penetration and brand awareness.Managed digital assets, including website, campaigns, and social media platforms, with a focus on SEO to maximize online visibility and engagement.Created compelling branding and sales tools, including social media content, newsletters, white papers, and technical materials, to support lead generation and customer retention efforts.Orchestrated successful tradeshows and events, including overseeing company booth setup and organizing webinars to engage target audiences.Analyzed marketing data to identify trends and evaluate the effectiveness and efficiency of advertising and promotional campaigns, driving continuous improvement.Collaborated with distributors to develop yearly marketing plans and ensure localization of marketing efforts to meet regional needs and preferences.

Nesher, North , Il

Created and executed the marketing plan as the first Marcom specialist in the company, working closely with the CEO to establish marketing strategies.Took on the role of Sales Manager for 6 months, stabilizing sales and identifying new opportunities for growth.Rapidly adapted the marketing strategy during COVID-19 to meet new conditions, expanding the company's digital presence and enabling continued sales.Developed Go-To-Market (GTM) plans, including marketing strategies, branding, sales tools, packaging, and technical materials.Initiated and led Marcom projects to support marketing strategy and promote the company’s brand name across digital, social media, video, tradeshows, and online/offline events.Managed relationships with distributors and partners to ensure effective collaboration and maximize market reach.

GTM plans - Planning and executing new product launchesManage, guide and supervise external vendors, PR, and digital agencies. Execute end-to-end marketing campaigns in various media channels (online and offline).Planning and leading of marketing budget and managing its' execution during the year. Management of company B2B loyalty program (certified fabricators).

launching new B2B loyalty program.Producing company marketing communication material: exhibitions, events, seminar, print etc launching new company website.