Responsible for the planning and execution of all digital, paid, and social strategies that drive aggressive growth behind the Quest Products brands via e-commerce platforms both owned, and retailer owned. Delivers unique customer journeys for each brand by understanding the unique customers and their path to purchase.• Manage all digital adverting and partnerships with an estimated 40M+ impressions in 2022.• Launched Quests first ever CTV campaign through HULU and streaming audio campaign through Spotify.• Oversee a marketing budget of $25M.• Collaborate with the sales team to elevate our presence online and accelerate sales growth on e-commerce sites (Amazon, Target, Walmart)• Champion new partnerships with companies like Criteo to increase sales across retailers .com’s.• Develop performance dashboard to track established paid media KPI’s from awareness to conversion. Allowing for ongoing optimizations and testing.

Ensured maximum relevance as well as effectiveness of communication by implementing deep knowledge of online customer behavior related to journeys to deliver business and marketing objectives. Presented strategic recommendations and content by collaborating across various functions, such as media, social, SEM/SEO, marketing automation, UX, development, and creative.• One part of a four-member Business Team responsible for managing nearly a dozen individual businesses and almost $14 million in media spend.• Responsible for the development of strategic customer engagement plans that scale every consumer touchpoint focused on measured actions and supported by industry-leading tech stacks.• Educate teams and clients on what makes best-in-class, integrated and measurable campaigns.

Was brought in to take over and be responsible for the social media of the Milwaukee Streetcar, The Hop for the launch on November 2nd, 2018.Increased leads, website traffic, and sales through development and execution of paid social campaigns for launch weekend, initial opening campaign, and holidays. Improved overall marketing efforts by evaluating and reporting on campaign effectiveness across all social media platforms, such as Twitter, Facebook, and Instagram. Maximized organic reach through creation of engaging content related to hashtags, followers, and influencers.• Launched the Milwaukee Streetcar, The Hop by managing all social media and the website to increase customer engagement.• Increased public outreach/views by 71% through development and presentation of organic content on various social media platforms.• Achieved reduction in home page bounce rate from 60.96% to 38.23% for The Hop website by leading process optimizations.

Catered to customer needs by designing robust strategies related to social media, email marketing, promotions, paid search/retargeting, video content, events, and web in strategic alignment with each channel. Steered collaborative efforts with creative and production teams to present and implement project briefs. Optimized brand awareness, sales, and positive community outreach through participation in research as well as discovery of trade shows, conventions, and events.• Achieved 30% increase in Instagram followers within three months through successful management and development of engaging organic content.• Increased audience for new business initiatives, promotions, and events through development and execution of marketing campaigns.• Optimized marketing outcomes by evaluating, reviewing, and reporting on campaign as well as promotion success.

Enhanced client experience across entire journey by directing new team for development of customer-first approach. Generated potential customers by creating and introducing new weekly email newsletter on parent advice as well as digital content based on non-sell messaging. Enriched customer experience and enhanced database performance through optimization of subscription center as well as opt-in/opt-out customer strategy. Maximized effectiveness of email campaign through regular monitoring and reporting.• Secured un-budgeted revenue of $50K+ within six months through delivery of newsletter.• Increased website traffic and sales by rolling out paid media strategies as well as banner ads through leadership and evolution of email strategy.

Gained insights on and improved customer interpretations for effective measurement, analysis, and optimization across client websites, paid search, social media, and email marketing. Streamlined report generation for internal and external distribution through identification as well as creation of integrated marketing and business intelligence dashboards. Yielded organic growth by producing and implementing robust email marketing strategies based on individual client requirements.• Achieved bottom-line outcomes by devising marketing strategies based on company objectives, key performance indicators (KPIs), and market trends to nine clients.

Restructured digital services, products, and brands by carrying out digital analysis as well as providing insights and improvements.• Drove appropriate coding of analytics tags related within Google Analytics and SiteCatalyst for Omniture by enabling accurate data capture.

Interacted with various vendors and their data capturing tools to create reports for all lines of Disney Businesses (Disney Cruise line, Adventures by Disney, Walt Disney World and Disneyland.)• Responsible for creating and maintaining fiscal year budget Email Growth Initiative of $250K.• Updated and maintained the Adventures by Disney dashboard report. Extracting campaign data from multiple systems and developing analysis metrics to deliver business intelligence.• Was the lead for a new and innovative holiday/new year’s email campaign for all lines of business at Disney. The first multi-business unit campaign of its kind.

• Delivered world renowned guest service for a Fortune 100 Company• Participated in an aggressive training program – customer service• Serviced hundreds of transactions a day for thousands of guests• Created “Disney special moments” for guests everyday• Attended Disney University Class – Marketing at Disney

* Managed a team of 60+ employees while supervising and directing all aspects of F&B * Maintained profitability through daily revenue and inventory reconciliation* Partnered with cross-functional teams to oversee large events and parties* Prepared budgets and sales projections on weekly and monthly basis* Developed and distributed employee schedules and operating guidelines* Trained, coached and coordinated employee development * Designed and created marketing collateral for events and vendors* Answered and serviced clients phone calls and emails

* Developed and personalized private banking proposals for select clients and prospects* Created data processing sheets for various projects and clients* Assisted in development of potential marketing and promotional strategies, supported marketing and promotional activities and events