Impact-driven founder and strategic consultant with a proven track record of building ventures from ground zero. After launching and leading Shadow To Shine for over 5 years (scaling to 140+ corporate mentors and partnerships with Samsung, BP, TATA), I co-founded Hype&Genius in 2023, securing partnerships with Warner Brothers, Ditto and other industry leaders, engaging 1,200+ young people in just 12 months.As a self-starting woman from a diverse background, I bring lived experience and deep empathy to everything I build. My journey has given me a unique perspective on how tech and creativity can be powerful forces for change, particularly for underrepresented people. This understanding underpins all my work, from grassroots initiatives to high-level strategic partnerships.I pride myself on being a meticulous leader who can wear multiple hats effectively - from writing and executing comprehensive strategies to developing and delivering impactful programmes and curricula. My strength lies in turning vision into reality through careful planning, data-driven decision making, CRM implementation, and thorough impact monitoring and reporting. I've consistently demonstrated the ability to build and nurture strategic partnerships while maintaining attention to the smallest details that ensure success.Through my experience across higher education, start-ups, and charities, I've learned that success lies in the foundation - the systems, processes, and partnerships that transform ideas into realities. I've personally secured over £500K for various projects and helped start-ups raise £1.5M+, while developing expertise in governance, compliance, and building high-performing teams.I'm particularly passionate about supporting founders at the conception stage, especially those working to solve complex problems through innovative tech solutions and those focused on creating positive change for diverse communities. By handling back-end work, from legal compliance to funding documentation, I enable visionary founders to focus on what they do best. This hands-on approach, combined with my understanding of Gen Z engagement and creative industries, helps bridge the gap between innovative ideas and real-world impact.Currently in stealth mode building my next venture, while open to consulting on projects that align with my expertise. I'm excited about opportunities at the intersection of social impact, creative tech, and youth engagement - where I believe the most transformative innovations happen.
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Co-FounderHype & GeniusLondon, Gb -
Co-FounderStealth Mode 🥷🏽 Nov 2024 - Present
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Advisory Board MemberStronger Stories Jan 2023 - PresentStronger Stories is on a mission to democratise story telling so that all voices can be heard. -
Co-FounderHype & Genius 2023 - PresentHype & Genius is a social enterprise that focuses on reducing exploitation in the creative industry for young and diverse creatives. Already working with: Warner Bros, Fender, Nando's, Westfield, Ditto, LSC & more... -
Freelance ConsultantFreelance Feb 2020 - PresentI offer a unique consultancy service to organisations and individuals in the social, tech and creative markets who care about scaling their business with social impact at the core. Services includes: operational support, business development, strategy, implementing structure and policy, programme curation, bid writing, business analytics, CEO support/mentoring, scaling, governance, evaluation and benchmarks.
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Chief Executive OfficerShadow To Shine Sep 2019 - Nov 2024LondonShadow To Shine is a charity that offers employability programmes, opportunities and mentoring to ensure underrepresented young people are able to achieve their career goals. Partners include: BP, Tata Consultancy Services (TCS), Samsung, Sky, COS -
Social Business CohortHatch Enterprise Uk Sep 2022 - Feb 20231 of 10 successful applicants on pilot cohort. In partnership with JPMorgan and Chase, Hatch Enterprise and CAF bank. I successfully applied for blended finance packages (part 0% loan / part grant), providing my social enterprise with £70k to employ more people, scale the enterprise and generate more impact in the communities. Training on the programme included: expert financial guidance with JPMorgan, social enterprise management, business strategy, theory of change, impact monitoring, marketing & PR.https://www.cafonline.org/about-us/blog-home/venturesome-blog/supporting-women-in-social-enterprise -
Graduate TraineeAmbitious Futures: The Graduate Programme For University Leadership Sep 2018 - Sep 2019LondonAmbitious Futures is a higher education fast stream programme which develops high calibre graduates for future leadership and project management roles in universities. The programme immerses trainees into university life through a structured programme (split into placements of 6-months) of practical, project-based work, complemented by orientation and induction, knowledge-based learning and group coaching to provide trainees with a thorough grounding in the management, policy and governance context in which universities operate.
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International Project ManagerAmbitious Futures: The Graduate Programme For University Leadership Feb 2019 - Aug 2019Soas University Of LondonProviding project management support to the Director of Global Engagement on a number of capacity building and income generating international projects and partnerships. Work included managing project timelines, coordinating stakeholders, research, project delivery. Additional duties included acting as secretary, taking detailed minutes, coordinating meetings and updating project plans on a number of working groups. Searching for funding opportunities for international education partnerships. Supporting an academic summer school and facilitating its success by coordinating and organising, large scale events with international stakeholders. Working within budgetary constraints. Engaging in relevant sector research and providing weekly 'horizon scans' to the executive board. Self-driven in learning more about the internationalisation of education by attending conferences and shadowing regulatory bodies.
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Departmental ConsultantAmbitious Futures: The Graduate Programme For University Leadership Sep 2018 - Feb 2019Goldsmiths, University Of LondonUndertake a diverse range of activities and take the lead on producing an evidence-informed report that formed the basis for a subsequent curriculum review as part of a departmental wide project to improve NSS results. Duties included:• Research: Effective learning and teaching approaches in social work education• Communication: Interviews and focus groups with students, academics, social workers, employers and government officials• Consultancy: Review of the curriculum in line with the legal policy and regulations• Reporting: Produce 50-page final report of findings
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Graduate Database TraineeGoldsmiths, University Of London Sep 2017 - Sep 2018London, United KingdomThe purpose of this role is to support development and alumni colleagues in engagement activities by recording, manipulating and providing alumni data.• Daily use of ‘Raisers Edge’ (the industry standard CRM)• Importing and exporting data to and from database• Data querying on Raisers Edge• Cleaning data• Processing a range of updates and actions on the database• Advanced use of Microsoft Excel -
Student Ambassador (Plus)Goldsmiths, University Of London Sep 2015 - Sep 2017Student Ambassadors are employed by the University to promote and enhance its reputation to prospective students and their influencers. Student Ambassadors undergo a range of training which includes making effective presentations and working with young people. They are key to the delivery of activities which include events, campus tours, summer schools, college visits and open days. Student Ambassador PLUS recognises those actively engaged in a high level and diverse range of activity. -
Student Database And Office AssistantGoldsmiths, University Of London Feb 2015 - Jul 2017London, United Kingdom• Working on Raisers Edge database updating, organising and amending alumni records• Regular use of Microsoft Excel making and extracting information from spreadsheets• Sorting office post including updating the database with return mail information• Assisting large alumni events -
Student Telephone FundraiserGoldsmiths, University Of London Mar 2015 - Mar 2017London, United KingdomSuccessfully completed a competitive recruitment process to become a Telephone Fundraiser. Responsible for contacting Goldsmiths Alumni to raise funds for the Annual Fund as part of the Telephone Fund Campaign. This challenging role required persistence, confidence and a positive attitude. Develop vital fundraising and target based work experience. Ended the campaign within the top 3 callers each year I took part. (3 weeks in March of 2015, 2016 and 2017) -
FounderHype & Genius Jan 2011 - Jan 2015Initially founded Hype&Genius as a teenager. In its first form, it was a creative platform, information source, blog and media organisation with an aim to support up and coming talent and reduce exploitation in the creative industry. I re-established Hype & Genius in 2023 as a social enterprise.
Korinna Williams Skills
Korinna Williams Education Details
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Cultural Astronomy And Astrology -
Elamp: Emerging Leaders And Managers Program -
Economics, Politics And Public Policy -
Pass -
Bolton Sixth Form CollegeEconomics (B), Mathematics (B), Biology (A), Epq (A), General Studies (B), Aqa Baccalaureate (Merit) -
St Patrick’S Rc High School Manchester12 Gcse’S Grade A*-A (Inc A’S In Maths, English & Triple Science)
Frequently Asked Questions about Korinna Williams
What company does Korinna Williams work for?
Korinna Williams works for Hype & Genius
What is Korinna Williams's role at the current company?
Korinna Williams's current role is Co-Founder.
What schools did Korinna Williams attend?
Korinna Williams attended University Of Wales Trinity Saint David, University Of Melbourne, Goldsmiths, University Of London, Zhejiang University, Bolton Sixth Form College, St Patrick’s Rc High School Manchester.
What skills is Korinna Williams known for?
Korinna Williams has skills like Project Management, Research, Higher Education, Microsoft Office, Teamwork, Leadership, Time Management, Database Administration, Project Planning, Philanthropy, Literature Review, Social Media.
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