Kori Scott Email & Phone Number

California, United States

San Francisco Bay Area

Role:Lead Product Marketing for Family Link driving downloads and GTM for global productLead Brand strategy for content development and editorial excellence for policy and reputation marketing.Lead content development and off-platform distribution strategy for Policy/Reputation content marketing (publicpolicy.google, Google Public Policy LinkedIn, and @googlepubpolicy Twitter channels)Lead agency partnership for KOF content marketingCreate AI content highlighting societal benefitsManage Google US Policy GTM calendar for all reputation marketing initiatives across Google (YouTube, Google , Google Cloud, Google For Start Ups, Google.org)Created and led multiple content series (On The Ground, Future Together, and AI Societal Benefits videosWork with multiple teams and PA’s across Google making sure they follow KOF content hub principlesDriving Operational Excellence Across Policy Brand MarketingResults:Launched Google’s first-ever content and social media strategy for key opinion formers KOF+ audience (media, influencers, government officials) increasing overall audience engagement by 595% vs YAAchieved goal of over 10,000 followers with over 50% of followers based in DC within 9 months after launch (Initial Goal was 16 months to get 10,000 followers)Led the creation of artificial intelligence (AI) benefit content video series targeted at KOFsCreated 4 long-form videos, over 20 articles, and over 40 posts within 6 months of KOF content launchLaunched and managed publicpolicy.google organizing all Google’s content geared toward KOF audience in one locationDeveloped Google brand reputation playbook for consistency for content and creative executions for over 10 different marketing teamsDeveloped content series with Google Execs, executive partners, non-profit organizations and small businesses.

Oakland, California, United States

Investing intellectual, social and financial capital in seed to Series A startups around the world. Our collective believes in founders who build ethical, high-growth technology companies.

Boca Raton, Florida, United States

Investor, leading warehousing services in South Florida doing jobs across the United States.Core Capabilities: Pallet Rack Installation/Removal/Repair/Relocation Services, Pushback Rack Installation, Wire Guidance Installation, Radio/Pallet Shuttle Installation, Locker Installation, Facility Relocation, Mezzanine Installation, Modular Office Installation, Electrical Installation (fans, lighting, etc.), Cabinet Installation, AutoCad Drawings, Pallet Rack Load Compliance, Pallet Rack Design and Consulting, Other Services: Warehouse/ Commercial Cleaning, Commercial Painting, Pressure Washing, General Facilities Repairs, Facility Demolition

San Francisco Bay Area

Manage Creative Development of the US PA Marketing Campaign - Launching multiple integrated campaigns for target audienceHelp develop PA marketing creative development and delivery processImprove cross team creative developmentLed brief development process for multiple integrated campaignsLaunched first TV and national TV campaign for FB Public Affairs Marketing

Washington D.C. Metro Area

Led Hispanic Strategy for CreditWise credit monitoring appDesign IMC plan for first Capital One Spanish marketing campaignLed Marketing strategy for Starter & Secure CardLed SEO strategy for CreditWise credit monitoring appLed Awareness strategy PR, Content, and Influencers for CreditWise monitoring app

San Francisco Bay Area

Role Responsibilities:Work with various small businesses and non-profit companies to develop a foundation for branding & marketing strategiesGuide clients to 1) Develop Brand Architecture, 2) Refine Brand Positioning, 3) Design Creative/Design Briefs, 4) Formulate Brand Plans, 5) Develop Communication Strategy, 6) Create Multicultural Strategy, and 7) Identify Consumer Insights

New York, New York

Role Responsibilities:Developed Bud Light Sports and Hispanic annual programming strategy utilizing consumer insightsManaged creative briefing and integrated marketing process for Bud Light NFL, NBA, and Hispanic marketing campaignsManaged brand promotional & media production budget totaling over $30MMAchievements:Led NFL Sponsorship Program providing 3.8% incremental growth for Bud Light in participating markets.Developed new creative design for Bud Light cans connecting fan passions by localizing messages with a bold product designIncreased NFL Team can volume over 150% vs prior yearStrategically designed new direction for targeting Hispanic consumers at Bud Light with a focus on bi-cultural HispanicsLaunched Bud Light's first dedicated Hispanic Super Bowl ad featuring Michael PenaLed development of Bud Light's highest scoring Spanish language ads in over three yearsLed in the development of TVC, OOH, Digital, and radio ads.

Greater Chicago Area

Role Responsibilities:P&L Responsibility for the brand OFF!’s $35MM Area Repellent BusinessManaged annual $8MM annual advertising and production budget for OFF! Area businessLed Innovation framework for OFF’s North America Area Repellent BusinessAchievements:Launched Off! Mosquito Lamp the largest innovation launch in 14 years for OFF! Area Repellent incremental growth in US.Led cross-functional project team to create strategic playbook on how to manage SC Johnson’s complex seasonal North America pest control business ($450MM) projecting additional $13MM in revenue and $5MM in additional profitLed project to create EPA first ever on pack comparative claim for a regulated pest category productCreated customer partnerships and gained new distribution to grow OFF! Area Repellant HHP, Share, and dollar volume 10% vs. YACreated 15% in savings leading cost reduction project for $13MM citronella candle business

Role Responsibilities: Managed 3 Musketeers $3M Consumer Promotions BudgetManaged all digital executions for 3 Musketeers (Facebook, online banners, online video, production, and search)Managed creative development process for all 3 Musketeers consumer promotions, PR, and digital campaignsDeveloped selling stories for 3 Musketeers and Milky Way campaigns, product launches, and distribution drivesCreated 3 Musketeers and Milky Way brand off-take reports, providing analysis utilizing IRI, MSA, and internal sales dataDeveloped various strategy documents for 3 Musketeers and Milky Way focusing on SKU rationalizations, channel focus, product changes, and contingency scenariosAchievements:Successfully led cross-functional project team to change the $200M 3 Musketeers Original franchise recipe with a packaging change that achieved overall savings, improving the P&L in year oneCreated 3 Musketeers and Milky Way in-store strategy that focused placing the right SKU's in the right Channels that account for 40% of the business, over $195M in salesDeveloped 3 Musketeers and Milky Way Six Flags partnership program across the entire C-Store and Value Channels providing lifts of 25% in accounts that participatedLaunched new Milky Way, Twix, and Snickers Caramel Lovers mixed bag SKU adding $3M to the businessWorked with internal marketing team to develop 3 Musketeers and Milky Way's new positioning, archetype, and brand mantra

Managed two newly launched brands Ready Grains, A ready to eat cereal, and La Tradicional a Hispanic themed dairy dessertDeveloped creative briefs, strategic direction, marketing plans, and business propositions for Ready Grains and La Tradicional Maintained full P&L and budget responsibility of marketing plan of over 4 million dollarsWorked on campaigns for brands in TV, radio, in-store, interactive media, and outdoor samplingManaged Kozy Shack's internal processes on coupon management Developed Kozy Shack's involvement with social media (Facebook, blogs, Google search, and brand microsite)Developed launch plans for Kozy Shack's new innovative products in breakfast and categories outside of pudding

Led the customer newsletter cross functional team, which informed customers on a bi-weekly basis recent trends in the retail energy market and upcoming events with the company.Led in the in the development and specified targeting of a trade show program where I set the budget, sponsorship, speaking, and advertisement parameters in the New York and New Jersey region.Developed various direct mail campaigns for various energy products.Started lead process to track all sales leads created by marketing within the New York and New Jersey market to accurately determine the success of certain campaigns had over others.

Mba, Marketing

Activities and Societies: National Black MBA Association Phi Beta Sigma Fraternity, Inc. Golden Key International Honour Society

Bs, Management

Activities and Societies: National Black MBA Association Phi Beta Sigma Fraternity, Inc. Golden Key International Honour Society