- Draft press materials including media alerts- Create and maintain press status reports for team meetings and for clients- Maintain RSVP & press lists and manage check-in for press previews- Monitor various platforms for credit and coverage, track samples, compile press clips, and update press reports for the following accounts: Sarah Flint, Pronovias, ALEX AND ANI, and Brand Assembly- Draft outreach lists for national and regional print, online and broadcast outlets- Draft trend pitches and compile extensive research decks for venue and catering proposals

-Assisted Public Relations Coordinator, Account Executive, and Account Director in coordinating and executing day-to-day PR tactics for various fashion and entertainment clients-Monitored various platforms for credit and coverage, tracked samples, compiled press clips, and updated press reports for the following accounts: Heidi Klum Intimates, Jordache, Matilda Jane, Victoria’s Secret PINK, and Sarah Flint-Drafted outreach lists for national and regional print, online and broadcast outlets-Helped distribute media alerts to key short lead fashion publications and assisted with follow up -Assisted in drafting trend pitches and compiled extensive research decks for venue and catering proposals -Assisted in managing press check-in for various events including Victoria’s Secret Supermodel Cycle, Body By Victoria Campaign Launch in Times Square, and Theodora & Callum Resort 2016 Press Preview-Researched and coordinated event production logistics, including venues, catering, transportation, etc.

-Worked directly with PR Director for BCBGMaxAzria, BCBGeneration, and Herve Leger -Tracked samples, pull clothing/accessories for publications/stylists-Assisted the Public Relations team with editorial requests for BCBGMaxAzria, BCBGeneration, and Herve Leger-Facilitated editor and stylist requests using Fashion GPS-Supported the Public Relations team with press appointments during the Resort 2015 presentation

-Established trusted relationships with customers to promote customer service and drive sales -Assisted coworkers to expand the demographic of customers through various marketing strategies