Account Manager
Rapp Collins Greece
- Implementing key loyalty programs that drive customer loyalty, development, retention and acquisition for international and local brands. - Managing BTL and ATL communication campaigns, event marketing and sales promotion.- Project leader for the development of a quarterly edited catalogue for “Epathlon” - ALPHA BANK reward program. Successfully managed to maintain and further enhance catalogue’s high quality profile boosting the number of orders by catalogue, thus achieving high redemption rates.- Coordinating activities for communicating ‘‘ALPHA BANK Panorama of Olympic Sports”. A roadshow that visited almost 100 Greek cities from 2001 until 2004, introducing “non-popular” Olympic Sports. Alpha Bank's Olympic Games Gold Card attracted more than 110,000 subscriptions by June 2004, against a target of 30,000.Clients: Alpha Bank (2004 Olympic Games Grand Sponsor), Japan Tobacco International Hellas (Camel & Winston brands), Odeon Cinemas, Ford - After SalesDivision, Siemens Mobile, Hilton Hotel Athens.