Korrie Wilhelm Email & Phone Number

St Augustine, Florida, United States

Leading global marketing communications and ecommerce team of 10 - establishing Movora as a preferred choice for surgical and orthopedic product – increased global brand awareness from 4% - 34% in 2 years (based on 3rd party survey)Primary force driving orthopedic brand strategy as a part of our overall brand strategy giving purpose and assigning value.

St Augustine, Florida, United States

Spearheaded the centralization operations and distribution for a portfolio of seven leading veterinary orthopedic implant companiesManaged P&L for St. Augustine driving optimization of supply chain and operations through strategic hires resulting in significant revenue growth and profitability while providing cross-functional financial leadership.

Saint Augustine, Florida

Promoted in 2021 to serve on strategic leadership team to centralize the operations and distribution of a large portfolio of brands resulting from a M&A of 7 leading companies in the global veterinary orthopedic implant and instrument market. Lead and manage global visioning of marketing goals and objectives, KPIs and Budget in alignment with the company's.

St Augustine, Florida, United States

Promoted to oversee product development in addition to marketing for the original manufacturer of implants designed specifically for the canine and feline anatomies.Oversaw the global launch of 2 new TPLO implants from concept to delivery selling 60K+ implants within first year.Launched an average of 75 new formats (implants, instruments, accessories).

Saint Augustine, FL

Established the company’s first marketing function as a sole contributor.Oversaw complete rebrand of company including the establishment of 3 subsidiaries in Toronto, Paris, and Tokyo. Successfully registered the company’s trademark tagline FROM CUT TO CLOSE® to further reinforce the brand’s portfolio expansion.Successfully launched VetAdvanCE, a.

Saint Johns, FL

I started Barefoot Creative Studio because I realized I loved and missed the creative aspect of my career path! I design business identities and complete multi-channel marketing plans, consult on social media content and strategy, provide graphic design services, plan and execute photo shoots for both product and lifestyle, as well as execute creative for.

USA

Gift Brand - Closed

Jacksonville, Florida Area

• Lead the strategic planning for the department, including initiatives, performance objectives, financial targets and milestones that align with the company goals.
• Establish best practices and standard operating procedures for the department.
• Define roles and responsibilities within this team and prioritizing duties.
• Mentor, train and manage the department in the execution of best practices.
• Collaborate with Product Development and Sales to ensure marketing channels are on brand and align with each release and initiative.
• Identify and share marketing trends to drive strategic initiatives for the company.

Fort Wayne, Indiana Area

Driving brand strategies and seeking new brand opportunities | Developing end consumer relationship with brand at every touch point | Managing a team of creatives to initiate brand experience in multiple channels | analyzing customer data to gain more thorough understanding of customer wants and needs

Fort Wayne, IN + Atlanta, GA

• Manage Marketing, Creative Services, PR, Web and Product Development and their associated budgets, leading teams in all of these areas
• Maintain communication with senior management and investors to ensure marketing activities continue alignment with business goals - Serve as main marketing liaison for all media
• Elected team leader for all Management Team development events (Kaizen) - Oversaw company-wide departmental cycle map creation - Lead weekly stand-up meetings to ensure compliance and deadline completion
• Hire, negotiate, coordinate, and direct all vendors related to marketing
• Develop and manage a wide range of print and electronic marketing collateral for both B2C and B2B
• Plan, paginate, design, and direct all aspects of the seasonal catalog

Fort Wayne

• Currently serving as Vice Chairperson and Executive Committee Member.
• Manage and direct, within a team of four, the CEO of a credit union $165,000,000 in assets
• Chair Board Development Committee establishing a program to seek and develop associate board members

Fort Wayne, Indiana Area

Fort Wayne, Indiana Area

• Managed Marketing, Creative, PR, and Merchandising and their associated budgets
• Designed all CADs for Product Development
• Developed and managed a wide range of marketing collateral for both B2C and B2B
• Designed and maintained e-commerce website
• Developed sales materials for internal sales team and external sales reps
• Carefully maintained the integrity of the brand through employee guidance and coaching in collaboration with senior management

Fort Wayne, Indiana Area

• Developed, created and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and website content while meeting strict deadlines.
• Developed sales materials for business development team
• Conducted focus groups among sponsor companies to ensure the brand was living up to that company’s expectations
• Carefully and regularly maintained the integrity of the brand
• Hired, coordinated, and art directed all print, copy writing and media vendors
• Collaborated on the direction of several television commercials

Responsible for designing suites of products based on artwork purchased by company or created own artwork to be applied to product. Product included tins, picture frames, calendars, candles, wrapping paper and other giftables. Also designed seasonal catalogs. Worked with many licensed art including Warner Brothers, Mary Englebreight, Debbie Mumm, Thomas.

Fort Wayne, Indiana Area

Certificate, Global Marketing Building Iconic Brands, International Marketing, Certificate Earned

Certificate, Global Marketing: Cultural Frameworks

Explored and reviewed diverse cultural differences and the challenges of growing a global business. Focused on the frame work studies of.

Ba In Studio Art, Graphic Design, Marketing, Art History

Bachelor Of Arts (B.A.), Studio Art And Graphic Design

Activities and Societies: Ad Infinitum - a student-run ad agency servicing local clients with promotional needs.Majored in Studio Art with.