Korrie Wilhelm Email & Phone Number

St Augustine, Florida, United States

Leading global marketing communications and ecommerce team of 10 - establishing Movora as a preferred choice for surgical and orthopedic product – increased global brand awareness from 4% - 34% in 2 years (based on 3rd party survey)Primary force driving orthopedic brand strategy as a part of our overall brand strategy giving purpose and assigning value propositions to each of our orthopedic brands without isolating key customers and KOLs while allowing growth and expansion in a framework that makes senseCurrently operating with a 6-8X AVE ROAS for digital marketing efforts with an 87 online NPS score (World Class) Drove and implemented organizations first communications guidelines with roll-out training of entire global organizationProvided crisis management support and communications during tumultuous times related to patent lawsuitDrove strategic partnerships with product brands to enhance portfolio offering in NA in a saturated orthopedic marketRestructured e-commerce to rebuild our technical infrastructure to support better user experiences though best practices, digitally integrated tech stack supporting CRM and PIM and AI integrationsFacilitated Kaizen-style workshops for education, R&D, and Product Launches improving SOPs and communication

St Augustine, Florida, United States

Spearheaded the centralization operations and distribution for a portfolio of seven leading veterinary orthopedic implant companiesManaged P&L for St. Augustine driving optimization of supply chain and operations through strategic hires resulting in significant revenue growth and profitability while providing cross-functional financial leadership contributing to increased U.S. revenue by 52% within the first 12 months (Organic and acquired growth), with a 31% EBITADeveloped and implemented budgeting processes within my global department - later recognized and adopted as best practices company-wide, aiding in the budgeting process and ensuring alignment with company financial goals.

Saint Augustine, Florida

Promoted in 2021 to serve on strategic leadership team to centralize the operations and distribution of a large portfolio of brands resulting from a M&A of 7 leading companies in the global veterinary orthopedic implant and instrument market. Lead and manage global visioning of marketing goals and objectives, KPIs and Budget in alignment with the company's primary goals and objectives.Collaborate with strategic M&A team on all activities related to full integration including due diligence, product and operations onboarding and marketing/communications. Manage 10 direct reports and dozens of employees across operations, supply chain, sales, product development, and marketing. Facilitate in-house workshops to continuously improve processes, develop and maintain SOPs and led the launch of the first Movora-branded subsidiary in Toronto serving all of Canada.Led global cross-functional, global team (10+) on establishing the brand positioning and architecture of this newly formed company; rolled out logo, mission/vision/purpose, brand positioning and interim architecture and full brand identity package.Led the rebranding of the KYON US offices to the Movora Education Center-Boston – the first established Movora education center in North America. Managed the establishment of a new North American headquarters and distribution warehouse outfitted with 16 Hanel Lean Lifts, increasing company footprint from 20K-40K sq ft. Bringing together 10 product brands from one central US location in 2022.Increased US revenue by 52% (organic vs. acquired) with 31% EBITA in less than 12 months.

St Augustine, Florida, United States

Promoted to oversee product development in addition to marketing for the original manufacturer of implants designed specifically for the canine and feline anatomies.Oversaw the global launch of 2 new TPLO implants from concept to delivery selling 60K+ implants within first year.Launched an average of 75 new formats (implants, instruments, accessories) annually. Spearheaded new broad-based, formalized marketing initiatives contributing to significant revenue growth from $18M-$32M during tenure in Director and VP roles. Established synergies between marketing, R&D and product development of the 3 merged companies.Successfully created a united corporate mindset to support the corporate merger.Developed an internal 7-person creative team including graphic designers, web developers, and photographers/videographers to support the content needs of all brands.

Saint Augustine, Fl

Established the company’s first marketing function as a sole contributor.Oversaw complete rebrand of company including the establishment of 3 subsidiaries in Toronto, Paris, and Tokyo. Successfully registered the company’s trademark tagline FROM CUT TO CLOSE® to further reinforce the brand’s portfolio expansion.Successfully launched VetAdvanCE, a continuing education program of Veterinary Orthopedic Implants bridging Academia with learners seeking to expand their surgical skillsets in Veterinary OrthopedicsLed the development of marketing and sales collateral for multiple product categories (implants, suture, surgical power and instrumentation) including product catalogs and brochures, technique guides, surgical technique videos, wall charts, eblasts, digital marketing, experiential displays for tradeshows and labs and additional support material as required.Launched the company’s first full e-commerce website establishing a robust 24/7 ordering channel resulting in a 120% increase in monthly users contributing to revenue growth from 150K-$1M monthly over a 4-year period. Oversaw a major expansion doubling the company’s operational footprint (10K-20K sq ft).

Saint Johns, Fl

I started Barefoot Creative Studio because I realized I loved and missed the creative aspect of my career path! I design business identities and complete multi-channel marketing plans, consult on social media content and strategy, provide graphic design services, plan and execute photo shoots for both product and lifestyle, as well as execute creative for an array of products in both the fashion and gift industries including pattern design and format design. I also handle light PR outreach and video creation for use on social media. Online portfolio: https://wilhelmkorrie.myportfolio.com

Usa

Gift Brand - Closed

Jacksonville, Florida Area

• Lead the strategic planning for the department, including initiatives, performance objectives, financial targets and milestones that align with the company goals.• Establish best practices and standard operating procedures for the department.• Define roles and responsibilities within this team and prioritizing duties.• Mentor, train and manage the department in the execution of best practices.• Collaborate with Product Development and Sales to ensure marketing channels are on brand and align with each release and initiative.• Identify and share marketing trends to drive strategic initiatives for the company.• Oversee and manage the coordination of E-commerce, PR, Social Media, Tradeshows (marketing, seasonal resets, and temp booths), B2B sales tools, catalogs, and other marketing collateral. • Identify and oversee relationships with vendors and contractors as needed to ensure quality performance and met expectations.• Strategize and oversee internal communications that enhance the company culture.• Manage budgeting, expenditures and prove ROI for the department.• Designated as the person to teach and establish cycle maps for the entire company and within each department based on the Toyota Production System for lean operations as a way to map out regular, expected tasks and activities that contribute to the successful launch of new product each season and clearance of old or non-performing product through ongoing product performance reviews• Awarded Rockstar of the Month designation twice during my tenure at Natural Life

Fort Wayne, Indiana Area

Driving brand strategies and seeking new brand opportunities | Developing end consumer relationship with brand at every touch point | Managing a team of creatives to initiate brand experience in multiple channels | analyzing customer data to gain more thorough understanding of customer wants and needs

Fort Wayne, In + Atlanta, Ga

• Manage Marketing, Creative Services, PR, Web and Product Development and their associated budgets, leading teams in all of these areas• Maintain communication with senior management and investors to ensure marketing activities continue alignment with business goals - Serve as main marketing liaison for all media• Elected team leader for all Management Team development events (Kaizen) - Oversaw company-wide departmental cycle map creation - Lead weekly stand-up meetings to ensure compliance and deadline completion• Hire, negotiate, coordinate, and direct all vendors related to marketing• Develop and manage a wide range of print and electronic marketing collateral for both B2C and B2B • Plan, paginate, design, and direct all aspects of the seasonal catalog• Successfully raised the brand perception among retailers and end consumers in collaboration with Sales• Developed a plan to provide on-demand marketing collateral to retailers• Direct both on-location and in-studio photo shoots• Collaboratively oversee seasonal product development and line management• Perform seasonal competitive analysis - developed new procedures that are easy to reference• Successfully contributed several patterns and product silhouettes • Oversaw the development of 2 e-commerce platforms including initial design, overall creative direction and all content creation • Assembled a quarterly eMarketing plan and cadence with weekly communications to B2B and B2C audiences• Collaborate with outside SEO/SEM vendors to optimize the website and e-commerce platform• Develop PPC ads in alignment with eMarketing Calendar • Manage outside PR firm to gain placement in such publications as Real Simple, ElleDecor.com, Traditional Home, Southern Living, Pregnancy & Newborn, and Victoria • Initiated a social media strategy doubling the size of end consumer email list and increasing fans and followers in all social media channels by more than 300%

Fort Wayne

Currently serving as Vice Chairperson and Executive Committee Member.• Manage and direct, within a team of four, the CEO of a credit union $165,000,000 in assets• Chair Board Development Committee establishing a program to seek and develop associate board members

Fort Wayne, Indiana Area

Fort Wayne, Indiana Area

• Managed Marketing, Creative, PR, and Merchandising and their associated budgets• Designed all CADs for Product Development • Developed and managed a wide range of marketing collateral for both B2C and B2B• Designed and maintained e-commerce website • Developed sales materials for internal sales team and external sales reps • Carefully maintained the integrity of the brand through employee guidance and coaching in collaboration with senior management • Hired, coordinated, and art directed all print, copy writing and media vendors • Created Corporate Sales program and Promotional Imprinting program • Maintained communication with senior management to ensure marketing activities continued in alignment with business goals• Served as main marketing contact for all media • Coordinated several PR events a year for launch of each season (These events are held in New York City and include many national editors form publications including O The Oprah Magazine, Every Day with Rachel Ray, Better Homes and Gardens, Redbook, and Parents) • Successfully developed and executed a marketing plan to launch and promote the Baekgaard pop-up store in local high-end shopping center

Fort Wayne, Indiana Area

• Developed, created and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and website content while meeting strict deadlines. • Developed sales materials for business development team • Conducted focus groups among sponsor companies to ensure the brand was living up to that company’s expectations • Carefully and regularly maintained the integrity of the brand • Hired, coordinated, and art directed all print, copy writing and media vendors • Collaborated on the direction of several television commercials • Coordinated several public events a year. Various local sponsorships include the University of St. Francis, trade and business shows, and the Three Rivers Festival

Responsible for designing suites of products based on artwork purchased by company or created own artwork to be applied to product. Product included tins, picture frames, calendars, candles, wrapping paper and other giftables. Also designed seasonal catalogs. Worked with many licensed art including Warner Brothers, Mary Englebreight, Debbie Mumm, Thomas Kincade, M & Ms, and many more.

Fort Wayne, Indiana Area

Certificate, Global Marketing Building Iconic Brands, International Marketing, Certificate Earned

Certificate, Global Marketing: Cultural Frameworks

Explored and reviewed diverse cultural differences and the challenges of growing a global business. Focused on the frame work studies.

Ba In Studio Art, Graphic Design, Marketing, Art History

Bachelor Of Arts (B.A.), Studio Art And Graphic Design

Activities and Societies: Ad Infinitum - a student-run ad agency servicing local clients with promotional needs.Majored in Studio Art.