Our mission is to assist our clients in becoming more focused — and help them to stay focused — in order achieve stronger growth and higher returns on their investments.

I teach a Leeds School of Business Course called BASE which stands for Business Core Applied Semester Experience.

Responsible for the management and growth of the North American business for EffectiveBrands. EffectiveBrands was the only global marketing consultancy focused specifically on the opportunities and challenges of global brand marketers. In other words unlocking the value of global brands, helping marketing leaders build global marketing capability to accelerate growth.

Developed and lead the firm’s expertise in consumer packaged goods and packaging design. Responsible for the development and implementation of strategic consumer-based programs for global markets from strategy, nomenclature, design thru brand activation.

Responsible for the overall office management, new business development, strategic direction and profit and loss of the New York office of LAGA brand and identity consultants.

Responsible for the look and feel of the brands of The Coca-Cola Company. Focused on packaging, point of sale, retail, fleet, and vending. Responsible for a team of 115+.