Kory Aversa Email & Phone Number

Philadelphia, Pa, Us

Philadelphia

We create big buzz for arts, culinary, entertainment, small business and nonprofit clients that specialize in quality, one-of-a-kind, meaningful products. Philadelphia-based public relations and event planning company that specializes in:* Social media strategy and execution* Event planning and promotions* Media relations* Community partnership development* Volunteer coordination* Fundraising communications* Monthly social media workshops* Nonprofit management

Greater Philadelphia Area

• Evaluate and report on customer service experience and employee performance at 700+ businesses, restaurants and government entities• Provide input for improvement of customer service experience • Monitor employee compliance with state, city and local laws, as well as internal management policies* Evaluate, create and execute communications plans, including social media

Greater Philadelphia Area

Greater Philadelphia

Greater Philadelphia Area

Philadelphia, Pa

• Develop and implement annual public relations and marketing plan • Enhance brand recognition utilizing paid advertising, media relations, print collateral, facade improvements, social media, social buying, signature events, volunteer initiatives, and community partnerships• Represent organization to key partners and coalitions (Avenue of the Arts, Greater Philadelphia Tourism and Marketing Corporation, Kimmel Center, Philadelphia International Festival of the Arts)• Create social media campaign to support business objectives (Facebook, Twitter, Youtube, LinkedIn)• Create marketing plans for annual signature events • Serve as official spokesperson to internal and external audiences• Develop on-going relationships with local, regional and national media • Develop comprehensive media lists that included traditional media (televisions, newspaper, radio) and new media (social media, targeted bloggers, on-line event portals)• Write, design and/or edit campaign collateral, newsletters, brochures, event invitations and direct mail • Write and pitch media advisories, press releases, performer biographies, and media fact sheets• Coordinate media shoots, interviews and press conferences • Create content for corporate website; coordinate with paid consultants to upgrade website• Coordinate marketing and media efforts for “The Green Fairy Cabaret” – PSCA’s first public performance as part of the Philadelphia International Festival of the Arts (PIFA)• Develop and coordinate marketing partnerships with small business, arts organizations, circus groups and non-profits (SEPTA Pass Perks, Philly Pride Presents, Philadelphia Museum of Art, Philadelphia International Festival of the Arts, Kimmel Center Presents)• Develop and execute marketing opportunities through social buying websites (Groupon, Living Social)• Work with performers, internal staff and photographers to create a catalog of media images and video footage

• Successfully developed large-scale social media campaign that generated more than 4,000 new followers on Twitter and Facebook, with focus on engagement and interactivity* Developed and executed media relations relations plan to promote new children's financial literacy program* Conducted research and planning phase for long-range strategic media relations plan* Secured and coordinated traditional media in and out of market, including national media clips * Worked with arts and tourism partners to develop media relations to support marketing programs* Researched and implemented media database (Cision)* Coordinated media outreach to electronic outlets (calendar listings, tourism blogs, parent/mom blogs, membership-based parent publications)* Expanded social and electronic media partnerships

• Developed on-line presence using website, e-newsletter, Facebook, Twitter, Youtube and Myspace• Created award-winning year-long public relations campaign to promote organization’s 60th anniversary, including use of innovative tactics: DVD of Stories: Produced a DVD of 14 digital stories featuring clients, volunteers and donors CD of Original Music: Worked with composer and clients to create music to commemorate occasion• Served as public spokesperson to internal and external audiences• Worked with consultants and board to create development audit and plan, and organizational strategic plan• Supervised development department staff, which includes three full-time staff, interns and volunteers• Supervised and coordinated 1,000+ on-going volunteers who performed up to 25,000 hours of annual service • Increase volunteer base by 800+ volunteers• Coordinated annual “Heat Campaign” which provided heat services to 2,100+ seniors each summer, including award-winning “Fan Fair” program• Helped supervise and develop senior center programs, including music program, computer lab, garden, holiday meals, gift program for homebound seniors, gift-in-kind program, and housing survey• Wrote, published, designed and/or pitched media releases, collateral, newsletters, and event publicity • Created media database, developed long-term relationships with regional media, developed proactive media campaign, and served as media spokesperson• Coordinated direct mail campaign and increased returns •Coordinated individual, corporate and workplace giving programs• Solicited major donors, corporations, government officials, foundations and board members• Researched and wrote grants up to $25,000; solicited individual major gifts up to $19,000• Coordinated special fundraising events, including holiday bazaar, Coffee Cup Art Exhibition and Auction, and ad hoc event program• Created and managed on-going facility rental program

• Implemented grant-making program, including soliciting, interviewing and evaluating applicants, making recommendations, publicizing awards, evaluating reports, visiting sites, and maintaining relationships• Developed and coordinated outreach services for a variety of programs (i.e. – foster children, homeless animals, reach out and read, obesity in youth, and children with no health insurance)• Wrote, designed and/or oversaw website and on-line marketing, resulting in a 500% increase of visitors• Collaborated with other nonprofit boards and coalitions; created and formed boards and public coalitions • Served as public spokesperson to internal and external audiences• Worked directly with board of trustees to create, monitor and implement annual budget, track annual expenditures, work with grantees to track program expenses• Developed, launched and implemented recruitment program to increase volunteer base by 200+ volunteers• Wrote, published, designed and/or pitched media releases, collateral, newsletters, and event publicity • Wrote, designed and/or oversaw website and on-line marketing• Created media database, developed long-term relationships with regional media, developed proactive media campaign, and served as media spokesperson• Developed on-line organizational presence• Coordinated direct mail campaign and increased returns • Coordinated individual, corporate and workplace giving programs• Solicited major donors, corporations, government officials, foundations and board members• Coordinated large-scale special fundraising events, including a bowl-a-thon, casino night gala, and golf tournament• Served as public spokesperson to internal and external audiences

• Served as public spokesperson to internal and external audiences• Wrote content for website and on-line marketing • Worked directly with board of trustees to create, monitor and implement annual budget and track annual expenditures • Recruited and supervised volunteers for administrative activities and special events• Coordinated community relations program to increase number of adoptions• Represented organization on other boards and coalitions • Wrote, published, designed and/or pitched media releases, collateral, newsletters, and event publicity • Created media database, developed long-term relationships with regional media, developed proactive media campaign, and served as media spokesperson• Coordinated direct mail campaign and increased returns • Personally solicited in-kind donations to reduce shelter expenses • Solicited donors, corporations, foundations and board members • Coordinated special fundraising events

• Increased event revenue from less than $40,000 to more than $260,000 in less than four years• Coordinated galas, golf tournaments, auctions and walkathons• Solicited major donors, corporations, government officials, foundations and board members• Wrote, published, designed and/or pitched releases, collateral, newsletters, and event publicity • Created media database, developed long-term relationships with regional media• Coordinated direct mail campaign and increased returns • Worked with CEO to Coordinated individual, corporate and workplace giving programs• Solicited major donors, corporations, government officials, foundations and board members• Supported program staff in development of materials and logistical planning for educational events• Coordinated and supervised donor database

• Coordinated membership campaign • Generated publicity and revenue to support the completion of $4.2 million capital campaign• Helped coordinated galas, mini-golf tournament, exhibit openings and other events • Served as public spokesperson to internal and external audiences• Worked directly with board of trustees • Wrote, published, designed and/or pitched media releases, collateral, newsletters, and event publicity • Created media database, developed long-term relationships with regional media, developed proactive media campaign, and served as media spokesperson• Coordinated direct mail campaign and increased returns • Coordinated individual, corporate and workplace giving programs• Assisted with the solicitation of major donors, corporations, government officials, foundations and board members

Ba, Public Relations, Minor: Pol. Sci.

Transfer, Advertising, Design, Production

Activities and Societies: President, Student Government; Editor, Student Newspaper; President, Student Environmental Group; Student.