Ascend is a marketing services partner, providing full-cycle support for every step of engagement strategy, from uncovering customers’ preferences and behaviors through tracking performance and fine-tuning program elements. The primary focus I hold is discovering the best processes and strategies for my company, while delivering the upmost exemplary work for our clients. My position is with the digital production team that designs and executes media content for digital marketing campaigns. I develop html email and web content while supporting our creative team on any issues and recommendations to improve our clients performance. Daily operations include coordinating with clients to structure strategy and tactics and ensure effective executions of all media campaigns. Additionally, I advise best strategies and solutions to any issues that arise in the production of campaigns. I inform my team and coworkers on new trends that can be implemented to keep our work innovative as well as offer great acumen into digital marketing topics that may pertain to our work and our clients. Collaborating with our analytics team, I consolidate data and creative for purposes of delivering the best strategy options and insight. I enhance our marketing automation with expertise in software including Marketo and Pardot/Salesforce. I collaborate with partners in developing campaign journeys, content development, and reporting within these automated systems.

The TearLab™ Osmolarity System provides the first quantitative and objective diagnostic technology that allows doctors to effectively manage their dry eye patients. TearLab will allow practitioners to diagnosis DED patients early in the disease process allowing for early intervention. My position focuses on continuously growing the TearLab brand as well as updating the public on new information and breakthroughs with TearLab and related subjects. I work with my marketing team to develop new strategies to help reach new members in the Optometry and Ophthalmology fields as well as maintain strong relations with current members. All while evaluating the success of all marketing efforts. I am the leader of our digital content, overseeing all content in on our website, social media, sales apps, and emails. I consider myself the go-to worker whenever there are any technical issues with any of our digital platforms as well as our CRM. My efforts are directly shown through the success of delivering our company's message and helping doctors in these fields fully understand the benefits of the TearLab osmolarity detection device. I am extremely proud to state that I am a part of an amazing marketing team that strives to succeed at delivering the best communication possible to both internal and external parties.

Fashion Art Network is a marketing consultant firm that helps businesses and clients showcase their brand through various channels of marketing. My position with this company is more heavily involved in the media and content aspect of marketing. I participate in almost every role of marketing a product from helping my team plan the concept of a marketing campaign to the distribution and analyzing performance. I am involved in filming and producing media, as well as designing ad, digital and motion graphics for marketing campaigns. Few of my recent clients that I have worked with include Yelp, Social Latino’s Dallas, City Under the Influence, RAW, F.I.G, and more. I also work with tracking and analyzing the results of the product to see the impact our efforts have on the desired KPI's. In summary I have a wide range of responsibilities that require me to be very involved in my work, which is what I absolutely loved about my time at F.A.N. I work in a quick paced environment with the sole purpose of delivering exemplary results that our clients expect. I have not only had great opportunities to view the amazing events that take place in the metroplex, but have also been able to meet people from all over the country who contribute great enlightenment of DFW.

RBC was a great alternative view on marketing and media because it was not necessarily based on monetary results. The purpose of my roles was not only to inform current members of events, news, and promotions but also strive to gain new members to the organization. Weekly meetings included planning strategies of advertising the organization as well as producing updated material for the organization. I was heavily involved in the promotion of the organization in digital media from broadcast to ad and print. I was involved in analyzing the marketing results, finding strengths and weakness of our campaigns, and then creating better ways to promote the organization. I had task that consisted of media production and graphic design, including creating concepts on the idea of such products. I was involved in all aspects of media production, from creating storyboards and ideas, to filming, to producing the material. I was involved in finding new ways to reach non-members as well as creating ways to enhance the image of the organization. At RBC, I learned a great deal on how to construct a project from not much material to start. On some assignments I was given a main purpose, but the way it would be projected to the audience including the strategies of filming, content, and every other detail was completely in my hands. Being not every project had available footage or available times to capture footage, I greatly increased my skills in creating motion graphic designs to take place of ; thus intensely improving my ability to be creative in generating ideas. I proficiently became a quick thinker in fast pace environments and greatly increased my knowledge on the best ways to reach the public. My time here was a great period of growth in knowledge, experience, skills, and most importantly confidence in myself to deliver great work. I was left with a loose line to be able to grow and depend on myself and I benefited greatly from this.

My internship with the San Antonio Scorpions was my first opportunity to produce work outside of school assignments. It was a great opportunity to have real experience with working on advertisements as well as marketing a brand to the public. I was heavily involved in researching prime market strategies for the team and keeping our email and content databases up to date. I was given chances to participate in creating print and digital content including brochures, commercials, and more that were showcased to the fan base across the city. I wrote copy for several news articles and ads for the team as well as contributed in web and graphic designs for the company. I boosted my experience in multimedia tremendously while working with motion graphics and video for numerous projects. I was able to establish a good fit into the path I wanted to pursue with my career and was able to participate in several big advertising projects including a commercial of the Scorpions team and other media and TV concepts. It was definitely a great start to me building the strong background of my career capabilities.