+Campaign Planning: Defined and implemented an integrated campaign process with cross-functional team. Owned integrated campaign calendar, guiding channels from ideation through execution of all projects, managing multiple timelines seamlessly. Results allowed individual stakeholders to prioritize workload and met larger company goals by opening access to opportunities with key-retailer purchasing calendars. +Creative Producer: Worked in tandem with creative directors to plan full-scale editorial-style and organic-style shoots. Post-production asset management, oversaw creative expectations, and streamlined delivery back in-house. Met submission deadlines for campaigns & new product launch. +Creative Assets Manager: Partnered with directors to align on integrated marketing calendar and corresponding milestones. Developed creative production processes and workflow. Improved project cycle, lead times, and asset performance. +Tradeshow & Event Producer: Produced up to 5 tradeshows annually. Created signature concept for Stasher tradeshow and event presence. Executed planning process from start to finish including co-design, logistics, and on-site execution. +Asset & Toolkit Librarian Curator: Created and curated internal and external facing asset libraries. Protected and adhered to evolving brand guidelines. Ensured internal team members, external partners, vendors, global distributors, and retailers had a coherent understanding and implementation of the Stasher brand, strengthening the brand's value and optimizing go-to-market strategies. +DEI Committee Chair: Co-founded Stasher's Diversity Equity & Inclusion committee with like-minded team members. Defined DEI goals, created and led company events, and advocated for DEI issues to ensure a just and equal company culture and working environment.

+Brand Development: set standards and guidelines for Stasher's core brand pillars, defined selling seasons, and strategically created product channels and annual campaigns. Strategized and created the Stasher Earth Collection, released annually for Earth Day.+Tradeshow Manager: executed up to 5 tradeshows annually – globally and nationally. Traveled to each event to ensure smooth execution and on-site problem-solving. Was on-floor sales associate to educate visitors on Stasher's product and brand goals. +Retail & International Marketing: Ensured sales teams were armed with sell-in collateral, streamlined requests for merchandising programs, and coordinated product launches. Managed and curated the digital presence of our key e-commerce partners. Owned product setup and page optimization increasing YoY by as much as 50%. On-boarded global distributors with Stasher marketing guidelines, goals, and product education. Provided approved assets and guidance to marketing strategy based on each distributor's unique market.+Partnership Marketing: Executed joint marketing campaigns, social media collaborations, and co-hosted events with mission-aligned non-profit and brand partners. Tracked and distributed Stasher's annual donation budget.

+PR Outreach+Email & Digital Content Developer+Content Creator, Outreach & Relations+International Marketing Coordinating+Retail Marketing Coordinating +Ecommerce Reputation Management

Responsibilities Include: Managing major projects team wide, assuring all team-members meet appropriate deadlines and have the tools they need. Providing overall project updates and being point of contact for project status. Assisting product development by facilitating key material and product tests throughout development process, sample coordination, (prototype sample, approval sample, TOP sample), working through QC issues with product development as a team, evolving QC/QA and compliance standards, owning and distributing the master line list. Also assist with marketing team by providing copy for new products, revisions to existing products, as well as other web assets. Managing our social media accounts by coming up with content, managing post and interactions with followers. Software used: NetSuite; Asana; Shopify; Sprout Social; Adobe Photoshop, Illustrator and InDesign; Microsoft Office Suite including: Word, Excel, PowerPoint, One Note, Outlook; Microsoft Project

Responsibilities Include: Being point of contact for international distribution partners. Managed account details, processed orders, arranged logistics between 3PL and forwarder, managed relationship with customers. Retail management consisted of managing and directing customer service team, monitoring retail online orders and resolving any issues that may come up with an order, working with 3PL to ensure retail online orders process smoothly, working with 3PL to ensure retail inventory was restocked. In addition, also assisted with day to day order flow process such as booking orders for the day in our ERP NetSuite, as well as taking a leadership role assisting Operations Managers with mitigating the team. Software used: Fishbowl, NetSuite, Brilliant, Shopify, Microsoft Office including: Word, Excel, PowerPoint, One Note, Outlook