Leading GrokkyAi, a genAI agent for one-stop enterprise benefits navigation

Mentored 12 aspiring product managers, instructing on Agile methodologies, data visualization, and product strategy, with a focus on practical applications to real-world scenarios.

As Head of Product Marketing at Kelda, a SaaS platform designed to simplify microservice development, I drove both strategic and tactical initiatives to fuel growth. I directed the product roadmap and crafted the Go-to-Market (GTM) strategy, resulting in a 5x increase in daily active users (DAU). By designing and executing A/B testing and scaling lifecycle marketing campaigns, I optimized key conversion points in the marketing funnel, improving conversion rates by 15%.In addition, I led over 150 usability tests and conducted in-depth empathy interviews with developers to understand their experience with DevOps and SRE tools. These insights directly informed product improvements and marketing messaging, enhancing both the product experience and customer engagement. My efforts bridged the gap between product and marketing, driving user acquisition, retention, and revenue growth.

I delivered 40+ applications to the U.S. Citizenship and Immigration Services and the United States Trademark and Patent Office. I increased revenue by $360,000 in just 6 months by developing a new marketing strategy and adopting a new electronic court filing system. Additionally, I boosted website traffic by 500% through SEO optimization, driving traffic into the onboarding pipeline.

I organized the annual Bay Area Virus Symposium with over 600 attendees, as well as the Alliance for Global Health and Science workshop in Kampala, Uganda. I coordinated vendor relations, travel and scheduling logistics for attendees and speakers, and supervised audiovisual (AV) and venue setup. I also created and implemented breakout sessions, achieving an 87% adoption rate based on empathy interviews with past attendees. I also designed both physical and digital marketing strategies and created marketing assets.

I produced 30+ events end-to-end with 1000+ attendees, including conferences, presentations (both physical and webinars), panels, entertainment, and more. I managed a team of 7 event staff and coordinated up to 60 contractors, vendors, and volunteers.