Kosha Shah Email & Phone Number

Korue & Co. is a digital marketing agency that brands can count on. As a full-service digital agency, we strive to serve brands that are looking for tailor-made strategies, data-driven decision making, cohesive branding, optimized content creation, and complete transparency

Remote

• During my years as a Display and Programmatic Media Consultant, I have also helped other small businesses based in India and the US with their digital marketing efforts.
• Designed branding materials, including menus and ads for a reputable F&B brand that focuses on healthy meals. I was also responsible for the brand's launch on Zomato and created buzz through strategically crafted paid.
• Increased loyal customers and engagement by 60-65% for a local handcrafted jewelry brand by… Show more During my years as a Display and Programmatic Media Consultant, I have also helped other small businesses based in.
• Increased loyal customers and engagement by 60-65% for a local handcrafted jewelry brand by designing attractive ads, and optimizing campaigns to keep sales and cost-efficiency in mind
• Conducted a complete website audit to ensure best results for an upcoming fine jewerly brand, after which, a new digital sales ads strategy was built for India and the US that led to a YoY increase in sales within the.
• Built the online presence of a social education organisation by creating bite-sized, engaging content, designing and developing their website, launching targeted paid ad campaigns, collaborating with like-minded.

Remote

• Worked remote for the US Display and Programmatic teams on clients in various industries ranging from retail and finance to pharmaceutical and more. Some brands include Marcus by Goldman Sachs, Journeys, Michael Kors.
• Responsible for setting up Display, Video and Native campaigns in DCM & DV360 as well as the Amazon DSP
• Managed performance of campaigns on a daily basis to ensure KPIs and pacing goals are met with… Show more
• Managed performance of campaigns on a daily basis to ensure KPIs and pacing goals are met with needed optimizations
• Analyzed data for new targeting and creative opportunities
• Built and updated comprehensive daily pacing and weekly client-facing reports

Greater Boston Area

• Lead the Staples Display team to meet dotcom and offline ROI goals by monitoring and evaluating upper funnel, prospecting and retargeting campaigns and vendors
• Analyzed performance and optimized across over a dozen partners daily to meet KPIs and pacing goals
• Constantly researched the marketplace to find unique initiatives and targeting capabilities for the client, including an out-of-the-box drive to store Back To School campaign with Waze that drove tremendous… Show more
• Constantly researched the marketplace to find unique initiatives and targeting capabilities for the client, including an out-of-the-box drive to store Back To School campaign with Waze that drove tremendous results
• Quarterly/EOC reporting and evaluation of partners against score cards to steer Staples in the right direction, and provide recommendations that met the client’s goals
• Built a hands-on report that brought together all of Staples' e-commerce display data, including upper funnel, sales, remarketing, CRM and drive to store campaigns Show less

Greater Boston Area

• Programmatic, data-driven media buying across search, social, display, mobile and video
• Monitored and managed performance of programmatic campaigns on a day to day basis
• Assisted in the design and implementation of tactics that met client goals
• Performed QAs & assisted in weekly reporting to ensure accuracy and constant optimizations
• Handled daily campaign maintenance including bid strategies, performance tracking and pacing reports

Louisville, Kentucky Area

• Media Buyer for GE Appliances - National campaigns and Dealer Co-Op program
• Compiled and set up complete media plans after researching best tactics and media partners
• Optimized digital campaigns for high performance against set KPIs
• Collaborated with strategy team to ensure best targeting tactics were implemented and tested
• Analyzed data and built detailed reporting decks for National GE Appliances campaigns
• Pulled media consumption and demographic reports at market… Show more

Louisville, Kentucky Area

• Media Coordinator on the Retail Media Team-- GE Appliances, Humana, Longhorn and more
• Created media recommendations for campaigns, primarily focusing on digital channels
• Set-up, launched and monitored paid search, display, online radio, and social media campaigns
• Analyzed data and created paid media reports for internal and external reporting
• Generated research reports based on media consumption, demographics, geography, etc.

Greater Boston Area

• Created content for social media posts, website articles, blog posts and other media material for clients as well as the agency
• Secured coverage by pitching to media and maintaining media lists for clients
• Tracked all press coverage, clipped press hits and created monthly press hit reports

Louisville, Kentucky Area

• Increased social media following and engagement on several platforms (Facebook, Twitter, Pinterest and Polyvore) by creating a 12-month content calendar
• Devised marketing strategies and created content for the Davis Jewelers 2014 Holiday Magalog (a combination of a magazine and catalog) and new website
• Enhanced digital marketing by launching their blog and utilizing tactics such as e-mail marketing, SEO, social media contests and deals, etc

Greater Boston Area

• CivicMoxie is a planning, urban design and placemaking consultancy group.
• Successfully launched CivicMoxie and its website by researching clients and trends within the urban planning sector and collaborating ideas on design, content and branding strategy
• Increased brand awareness by launching social media platforms, creating company templates, and sending out announcements
• Researched and responded to RFPs and RFQs within the placemaking, arts and culture, revitalization and… Show more CivicMoxie is a planning, urban design and placemaking consultancy group.
• Researched and responded to RFPs and RFQs within the placemaking, arts and culture, revitalization and real estate sectors. Also helped with the design and composition of proposals Show less

Paris, France

• Kaliwatch International is a qualitative market research company that specializes in brands and strategy.
• Observed quantitative and qualitative market research conducted by Kaliwatch International
• Completed a research project based on the demographic and trends followed by the youth of India, which were then compared and analyzed with research on the youth of other countries
• Taught the team about the Indian culture and Hindi language through weekly planned presentations

Louisville, Kentucky

• Louisville.com is the Derby City's source on "Where to go. What to do." Founded in 1996, Louisville.com is the oldest and largest independent website in the market.
• Increased traffic to Louisville.com, a website featuring the area's news, events,restaurants and promotions, by updating social media accounts, publishing articlesand managing the most complete calendar in the region
• Launched their Pinterest account with a contest that increased following by 90%
• … Show more Louisville.com is the Derby City's source on "Where to go. What to do." Founded in 1996, Louisville.com is the oldest and largest independent website in the market.
• Covered various events including the Forecastle Music Festival Show less

Edison, New Jersey

• Yaphie is an education-based platform that provides students with automated guidance counseling that far surpasses any counseling the average student receives in public schools.
• Launched the Facebook and Twitter accounts and increased their followers as a start-up company
• Helped with the website design and launch
• Wrote articles for the website
• Maintained their blog with education-related articles across the web

Bachelor Of Science (B.Sc.), Communication And Business Administration

Graphic & Digital Design