Ric Kositzke

Ric Kositzke Email and Phone Number

Senior Director of Marketing Communications at Refeyn @ Refeyn
Ric Kositzke's Location
Greater Tampa Bay Area, United States, United States
Ric Kositzke's Contact Details
About Ric Kositzke

Welcome! I’m Ric Kositzke, a seasoned digital marketing virtuoso with a proven track record of orchestrating award-winning lead-generation campaigns and innovative e-commerce strategies. My journey in the marketing realm has been marked by significant contributions to both Fortune 500 giants and burgeoning enterprises focused on exponential growth.Embarking on my career in digital marketing, I swiftly expanded my expertise to encompass the dynamic worlds of website development, SEO mastery, and email marketing excellence. Whether crafting compelling content, designing visually stunning websites, optimizing for search engines, or orchestrating targeted email campaigns, I approach each discipline with unwavering dedication.Currently serving as the Senior Director at Sartorius, a globally renowned pharmaceutical and laboratory equipment powerhouse, I lead a dynamic team of web designers, SEO/SEM experts, and social media mavens. Together, we’re a force in amplifying brand presence and fueling lead generation engines.My commitment to excellence is deeply rooted in my proud service with the U.S. Air Force, an experience that shaped my leadership and strategic vision. This foundation was further solidified through academic pursuits, earning a Bachelor’s Degree in Marketing from Lakeland College, WI, and a Master’s Degree in Business from UW-Whitewater, WI.I am always eager to connect, collaborate, and contribute. Let’s explore how we can create marketing magic together!

Ric Kositzke's Current Company Details
Refeyn

Refeyn

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Senior Director of Marketing Communications at Refeyn
Ric Kositzke Work Experience Details
  • Refeyn
    Senior Director Of Marketing Communications
    Refeyn Sep 2024 - Present
    Oxford, Oxfordshire, Gb
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  • Sartorius
    Senior Director, Digital Marketing
    Sartorius 2018 - Sep 2024
    Göttingen, Lower Saxony, De
    As a seasoned Senior Director of Digital Marketing, I bring a wealth of experience in leading global digital strategies and initiatives that drive substantial business growth. My expertise encompasses:• Global Team Leadership: Managing a diverse team of UX designers, email marketing experts, SEO and Paid Search gurus and e-commerce specialists across different regions, fostering innovation, and collaboration.• Strategic Website Development: Overseeing the creation and enhancement of user-centric websites, ensuring they are technologically advanced and engaging.• E-Commerce Leadership: Directing e-commerce operations to optimize the customer journey and maximize online sales.• Marketo and Marketing Automation Expertise: Guiding my team in executing targeted marketing automation and email campaigns, using Marketo for audience segmentation and campaign effectiveness.• SEO and Paid Search Mastery: Leading SEO and paid search strategies, ensuring high online visibility and profitability.• Data-Driven ROI Optimization: Focusing on achieving exceptional ROI through advanced analytics, evaluating the effectiveness of digital marketing strategies.
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  • Cardiac Science
    Director Of Marketing Communications
    Cardiac Science Aug 2011 - Dec 2017
    Deerfield, Wisconsin, Us
    • Manage talented team of web designers, graphic designers, copy writers, and social media strategists to drive lead generation in North America, Europe and Asia-Pacific.• Oversee communications strategy and tactics for 8 new product / service launches. • Develop 75 U.S. / international campaigns to generate 2000 AED leads annually. • Design media relations strategies to increase media engagement. Plan has resulted in national appearances, including Today Show, and local positive press. Sr. Marketing Communications Manager - Promoted in 2012• Launched new Powerheart® G5 AED communications rollout that included product positioning, channel selection and over 30 awareness and lead-generation tactics. • Redesigned corporate website to improve user experience. Since launch, website is No. 1 in over 200 organic search rankings and is top lead-gen platform at company. • Designed mobile apps for 200 sales reps and partners to streamline selling process. Marketing Communications Manager – Hired in 2011• Designed online marketing request tool and tracker to ensure effective project management for over 75 campaigns annually.• Developed social media advertising strategy via Facebook, LinkedIn, and Twitter that garnered 500 qualified leads and over 100,000 impressions / engagements annually.• Managed $1M budget for marketing communication vehicles and tactics.appearances, including Today Show, and local positive press.
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  • Thermo Fisher Scientific
    Digital Marketing Manager
    Thermo Fisher Scientific Jul 2007 - Aug 2011
    Waltham, Ma, Us
    Digital Marketing Manager – Promoted in 2009• Designed new e-Commerce and business unit websites to drive revenue, lead generation, and awareness.• Developed marketing automation process to include drip and nurturing email campaigns, post-sales campaigns, and upgrade campaigns. • Oversaw paid search, behavioral ads, and SEO activities that improved lead generation and unique visitors 5-7% every year. Marketing Specialist – Hired in 2007• Created customer newsletters and wrote case studies and press releases.• Managed trade show operations, media relations, and lead-management processes. • Designed Marketing dashboard to track leads and return-on-investment analytics.
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  • Point De Vue Communications
    Art Director
    Point De Vue Communications Jul 2005 - 2007
    Oversee art direction, marketing communications and business development for start-up communications agency. Manage brand identity and product positioning strategies for Business-to-Business and Business-to-Consumer clients. Develop messaging for clients’ marketing materials to broaden brand equity and increase lead generation. Write press releases, case studies and ad copy to position clients’ products and services uniquely in their marketplaces. Develop and manage direct marketing programs in support Point de Vue’s publishing arm. Develop new products to maximize agency's revenue potential.• Developed signature look and messaging for client publications such as LPS's PACKage newsletter, Wisconsin Department of Public Instruction's Well Aware newsletter, and Sustaining Productivity insert.• Developed direct mail pieces that increased client's tradeshow booth attendance by more than 50 percent.• Developed direct marketing campaigns that increased magazine sales by 33 percent.
  • Raytheon
    Marketing Communications Specialist
    Raytheon 2003 - 2005
    Arlington, Va, Us
    Provide marketing support, trade show management and publication management for global defense and aerospace firm. Develop marketing materials such as brochures, tri-folds and sell sheets for trade shows and conferences. Manage presence at major trade shows and develop lead-generating vehicles prior to event. Oversee Link magazine, the official publication of the Army Research Laboratory’s supercomputer center; position entails designing magazine pages, directing story coverage, and implementing stringent technical review process. Write case studies and press releases for government client and perform media relations.• Created editorial process that employed action items and milestones, technical reviews and quality-control measures to assure magazine was completed prior to deadline. • Oversaw an editorial board with department leaders to ensure proper story coverage and placement.
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Ric Kositzke Skills

Marketing Communications Product Launch Product Marketing Cross Functional Team Leadership Lead Generation Marketing Management Marketing Strategy Digital Marketing Brand Management Product Development Strategy Email Marketing Project Management Copywriting Trade Shows Product Management E Commerce Integrated Marketing Marketing Market Planning Online Marketing Web Marketing

Ric Kositzke Education Details

  • University Of Wisconsin-Whitewater
    University Of Wisconsin-Whitewater
    Business Administration
  • Lakeland University
    Lakeland University
    Marketing
  • University Of Maryland Global Campus
    University Of Maryland Global Campus
    Graphic Design
  • Dod Information School
    Dod Information School
    Journalism

Frequently Asked Questions about Ric Kositzke

What company does Ric Kositzke work for?

Ric Kositzke works for Refeyn

What is Ric Kositzke's role at the current company?

Ric Kositzke's current role is Senior Director of Marketing Communications at Refeyn.

What is Ric Kositzke's email address?

Ric Kositzke's email address is ri****@****ius.com

What is Ric Kositzke's direct phone number?

Ric Kositzke's direct phone number is +141473*****

What schools did Ric Kositzke attend?

Ric Kositzke attended University Of Wisconsin-Whitewater, Lakeland University, University Of Maryland Global Campus, Dod Information School.

What are some of Ric Kositzke's interests?

Ric Kositzke has interest in Marketing, Professional Development, Sports, Business.

What skills is Ric Kositzke known for?

Ric Kositzke has skills like Marketing Communications, Product Launch, Product Marketing, Cross Functional Team Leadership, Lead Generation, Marketing Management, Marketing Strategy, Digital Marketing, Brand Management, Product Development, Strategy, Email Marketing.

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