Ric Kositzke Email & Phone Number

Oxford, Oxfordshire, GB

Göttingen, Lower Saxony, DE

• As a seasoned Senior Director of Digital Marketing, I bring a wealth of experience in leading global digital strategies and initiatives that drive substantial business growth. My expertise encompasses:
• Global Team Leadership: Managing a diverse team of UX designers, email marketing experts, SEO and Paid Search gurus and e-commerce specialists across different regions, fostering innovation, and collaboration.
• Strategic Website Development: Overseeing the creation and enhancement of user-centric websites, ensuring they are technologically advanced and engaging.
• E-Commerce Leadership: Directing e-commerce operations to optimize the customer journey and maximize online sales.
• Marketo and Marketing Automation Expertise: Guiding my team in executing targeted marketing automation and email campaigns, using Marketo for audience segmentation and campaign effectiveness.
• SEO and Paid Search Mastery: Leading SEO and paid search strategies, ensuring high online visibility and profitability.

Deerfield, Wisconsin, US

• Manage talented team of web designers, graphic designers, copy writers, and social media strategists to drive lead generation in North America, Europe and Asia-Pacific.
• Oversee communications strategy and tactics for 8 new product / service launches.
• Develop 75 U.S. / international campaigns to generate 2000 AED leads annually.
• Design media relations strategies to increase media engagement. Plan has resulted in national appearances, including Today Show, and local positive press. Sr. Marketing Communications Manager - Promoted in 2012
• Launched new Powerheart® G5 AED communications rollout that included product positioning, channel selection and over 30 awareness and lead-generation tactics.
• Redesigned corporate website to improve user experience. Since launch, website is No. 1 in over 200 organic search rankings and is top lead-gen platform at company.

Waltham, MA, US

• Digital Marketing Manager – Promoted in 2009
• Designed new e-Commerce and business unit websites to drive revenue, lead generation, and awareness.
• Developed marketing automation process to include drip and nurturing email campaigns, post-sales campaigns, and upgrade campaigns.
• Oversaw paid search, behavioral ads, and SEO activities that improved lead generation and unique visitors 5-7% every year. Marketing Specialist – Hired in 2007
• Created customer newsletters and wrote case studies and press releases.
• Managed trade show operations, media relations, and lead-management processes.

• Oversee art direction, marketing communications and business development for start-up communications agency. Manage brand identity and product positioning strategies for Business-to-Business and Business-to-Consumer.
• Developed signature look and messaging for client publications such as LPS's PACKage newsletter, Wisconsin Department of Public Instruction's Well Aware newsletter, and Sustaining Productivity insert.
• Developed direct mail pieces that increased client's tradeshow booth attendance by more than 50 percent.
• Developed direct marketing campaigns that increased magazine sales by 33 percent.

Arlington, VA, US

• Provide marketing support, trade show management and publication management for global defense and aerospace firm. Develop marketing materials such as brochures, tri-folds and sell sheets for trade shows and.
• Created editorial process that employed action items and milestones, technical reviews and quality-control measures to assure magazine was completed prior to deadline.
• Oversaw an editorial board with department leaders to ensure proper story coverage and placement.

Master'S Degree, Business Administration

Bachelor'S Degree, Marketing

Desktop Publishing Certification, Graphic Design

Public Affairs /Journalism, Journalism