- Responsible for the UX of a sovereign Cloud platform offering, generating hundreds of millions dollars in revenue.- Initiated and created a design system that includes multiple tools for designers to create consistent experiences.- Designed various platform fundamental experiences from the ground up to enhance the user experience.- Introduced new processes that dismantled cross-functional siloes and improved collaboration and output.

IBM Design was created to steer one of the largest technology companies, into a design-driven culture. With a strong design philosophy and some of the best thought-leaders in design and in the industry, IBM has disrupted some of the largest markets in the world.Some of my responsibilities at IBM as a Product Design Lead include:- Responsible for the IBM Cloud Partner experience for partners to grow and scale their business using IBM Cloud.- Responsible for the release of a new experience for IBM Talent Assessments, to over 50,000 users.- Improve processes and partnerships for cross-functional Agile collaboration.- Advocate for the use of a unified Design System for designers and engineers .- Implement Design Thinking methodology across cross-functional teams.- Facilitate numerous on-site and remote Design Thinking workshops.- Acting as a mentor for early-career UX and Visual Designers.- Develop strong partnerships with Lead Developers and Product Owners.- Build relationships with clients to be able to conduct user testing frequently.- Making big improvements to the use of the Design System.- Exploring visual concepts for the Design System.

One of Ireland’s leading creative digital agencies, located in the heart of Dublin. ebow specializes in digital marketing and design for prestigious clients. Having in-house specialists for many digital facets, gives ebow a unique position in the market.- Raised the quality of work within the agency with intuitive solutions.- Led a team of four UX and Visual Designers to ensure a higher level of quality.- Challenged development to become more involved in the Design Process.- Won multiple pitches to retrieve new clients with creative concepts.- Developed a new online presence for Kerrygold with tailored content for over 10 regions .- Created various online platforms for Dublin Airport Authority.- Launched a completely new digital brand based on conceptual work done by KesselsKramer London for an insurance company in the UK.- Increased online conversion for car insurances for AXA Insurance.

Buyerminds specializes in behavioral psychology for digital products. By applying these techniques, Buyerminds is able to maximize conversion rates, boost retention and more. Due to their unique approach, they have grown into an agency with multiple offices around the world.- Used psychology theories to improve consumer behaviour.- Led the full re-design of SEAT’s online presence.- Increased numbers of test drives by 20% for Mercedes-Benz in collaboration with N=5.- Won the award of Best Health Insurance Website with a redesign for Zilveren Kruis.- Increased online conversion by 35% for Flying Blue - American Express charge cards.- Helped multiple start-ups to increase their conversions.

Ogilvy is one of the largest advertising agencies in the world. The office in Amsterdam is focused on making brands matter. Something that sounds simple, but is actually one of the greatest challenges in today’s very fragmented communications world.- Won multiple digital pitches to retrieve new large accounts.- Increased online influence for the Ford Ka in the Netherlands.- Created online awareness for Philips as a partner of the Rijksmuseum.- Increased brand awareness for Nescafé.- Created multiple online campaigns for American Express.- Designed and developed an online social campaign for IBM.