Pavel Kosenkov Email & Phone Number

As a SPM, I am responsible for a sports statistics application that provides daily updates, live scores, and advanced metrics such as xG (expected goals) and xA (expected assists). My role focuses on product development and enhancement through various research methods, including market analysis, customer development, UX testing, experiments, and analytics.Key performance metrics include DAU/WAU/MAU, time spent, retention/churn rate, CPA (cost per acquisition), and LTV (lifetime value). I manage the product's strategic roadmap for different periods, ensure the sprint backlog is current, and lead continuous improvements in collaboration with an Agile team comprising designers, developers, and QA specialists.

Moscow, Moscow City, Russia

In my role at Leroy Merlin, an international DIY retailer, I hold responsibility for two pivotal legal products: the EDI system and Digital Signature. My role involves adeptly managing two agile teams, ensuring a continuous focus on improvement, stability, business security, and customer development. Collaborating closely with the operational team, we actively engage in backlog actualization and priority definition.Additionally, I am an integral part of the core team product community. Within this community, I work collaboratively with my peers to organize various events such as workshops and meetups, fostering team development and addressing educational needs.The primary objectives in my current position include:- Crafting a comprehensive Software Requirement Specification for tender processes.- Facilitating the kickoff of agile teams for seamless integration.- Defining main channels and Customer Journey Mapping (CJM) for enhanced user experience.- Formulating KPIs and metrics to measure and drive performance.- Designing dashboards and analytics tools to provide valuable insights.These initiatives underscore my commitment to advancing Leroy Merlin's legal products and ensuring their alignment with business objectives.

Moscow City, Russia

Oversaw the Mega.ru website and Mega mobile app, leading the successful redesign of both platforms. Orchestrated seamless integration with the SAP marketing backend system, ensuring smooth operational flow. Effectively managed two development teams, implementing an Agile process for enhanced efficiency.Conducted iterative customer development initiatives, crafting a comprehensive IKEA/INGKA Customer Journey Map. This involved continuous improvement of the user interface through rigorous A/B testing and over 100 customer interviews.Key Achievements:Accomplished website and app redesign.Significantly enhanced UI and user experience.Successfully integrated with the SAP marketing system.Spearheaded the development and integration of a loyalty program.Implemented and refined the Customer Journey Map (CJM).

Moscow, Moscow, Russia

Led the creation of a revamped version of the raiffeisen.ru site, overseeing all stages of development with meticulous implementation and supervision.Successfully launched the career portal career.raiffeisen.ru and crafted a new iteration of the Premium Banking website (https://www.raiffeisen.ru/premium_service/premiumbanking/).Initiated the digital products launch for Raiffeisen-Leasing at rlru.ru, providing ongoing product support and maintaining effective communication with stakeholders. Ensured continuous enhancement of site performance metrics such as CR (Conversion Rate) and NPS (Net Promoter Score).Conducted CustDev (Customer Development) activities and consistently improved usability through hypothesis testing via A/B tests. Collaborated with agencies to create impactful Landing Pages (LP).Maintained close collaboration with the development team, actively engaging in Agile processes and deepening involvement in the overall workflow.Managed a diverse portfolio of projects, varying in size and complexity, and spearheaded the development of a centralized Digital style guide in coordination with the head office in Austria.

Hong Kong Sar

Nexpaq is an innovative IoT startup specializing in the production of modular phone cases.My journey with the company began at the inception of the Kickstarter campaign, where we achieved remarkable success by surpassing our initial funding goal threefold. During this pivotal period, I played a pivotal role in supporting all stages of the campaign, focusing on the design and presentation aspects.Following the initial funding success, I transitioned into a full-time role at the company's main office in China, assuming the position of Head of Design. In this role, I took on diverse responsibilities:Spearheading various graphic design tasks, including printing ads, exhibition stands, commercial offers, and package design.Overseeing the UI design of the company website and numerous applications within the Nexpaq ecosystem.Developing and maintaining the company's brand book and corporate style.Managing the industrial design direction of our products.Providing graphic support for social media and digital campaigns.

Moscow, Russian Federation

I was involved in the design and user interface (UI) development for various aspects of the bank's digital presence, encompassing both the main website (www.bm.ru) and its mobile page.My responsibilities extended to:Crafting the design and UI for the web-banking platform, ensuring a seamless and user-friendly experience.Developing engaging promotional pages and emails for customer relationship management (CRM).Taking charge of the design and management of the Private Banking website (http://www.bm.ru/ru/private/).Creating icons, teasers, and banners to enhance the visual appeal of all digital communications across the bank.This diverse range of tasks allowed me to contribute significantly to the overall digital aesthetics and functionality of the bank's online platforms.

Data-Driven Product Management

Psm, Scrum, Psm I

Master’S Degree, Web Page, Digital/Multimedia And Information Resources Design, 100

Education record