- Conducted market research through creative use of Google and Facebook which led to vital insights about customer demand which impacted the order for launching dozens of new products.- Managed ongoing digital marketing strategy and patient recruitment through search, social, remarketing, and email.- Kit was acquired by Ro on 6/29/21.

- Built trust with the executive leadership team to provide the definitive monthly recommendations for how to allocate marketing budget across over a dozen channels and eight regional markets.- Forecasted expected ROI from each channel using proprietary Excel model based on ongoing regression analysis of past business performance. Results presented to executives every month.

Drove 50x sales growth from selling 40 cars per month to over 2,000 per month.

Overturned executive bias through extensive data analysis to prove that partnerships with eight third-party vendors would drive 30% of sales (more than any other channel) at the lowest CAC.

- Centralized and automated data feeds from every marketing channel to create dashboards which allowed ease and speed in diagnosing problems in the funnel and identifying growth opportunities.- Hawkish eye for detail routinely helped identify wasted marketing spend to be invested elsewhere.

- Managed the implementation of Shift's digital marketing strategy. - Launched, analyzed, and continually optimized SEM and Facebook campaigns.- Partnered with design team for a Skunkworks project developing and A/B testing new ad creatives for social media campaigns until they outperformed agency that was charging a 9% fee.

Taught in-person Hatha and Vinyasa yoga classes for individuals or small groups.

Helped gather research materials for various professors in the government department.

Spent two and a half months living onsite at a rural orphanage helping students learn math in addition too daily enrichment activities.

A 200 hour teacher training program lasting one month during which I completed the training required to register with Yoga Alliance USA.

- Rode a bike 4,200 miles from Providence, RI to Seattle, WA. - Raised $4,800 to benefit affordable housing causes. - Worked with Habitat for Humanity in eight different cities - Educated community members on the cause through formal presentations

Launched my first company fixing bikes. Provided free pickup and delivery unlocked a larger audience I could serve.