Managing Director
Amyndeon Oenos
Amyntaio, Western Macedonia, Greece
Management and coordination, as a Project Manager, of the implementation of the Project for the Promotion of the Amyndeon & Florina Wines (i.e. Xinomavro) to International Markets (countries outside EU) and the enhancement of (all 11 wineries) members' wine exports (according to the European Union Regulations (EC) 479/2008 of the Council and 555/2008 of the Commission). AMYNDEON OENOS (AO) is a non-profit organization, based on Amyndeon, Greece. Members of Amyndeon Oenos are all the accredited wine-making companies of the area, with specialization in producing "PGI Florina" (Protected Geographical Indication) and "PDO Amyndeon" (Protected Denomination of Origin) wines, mostly based on the world-renowned variety of "XINOMAVRO". During 2015-2017, the overall budget implemented for the promo actions reached up to €4,5m (fam trips to Greece, roadshows and brand ambassadors to target-markets, social media campaigns etc.). As a result of this successful implementation, the wine exports - of the wineries involved - increased by 20% to the 8 target-markets (USA, Canada, Switzerland, China, South Korea, Japan, Australia, Singapore). Therefore, some of these promo actions took place at emerging markets, following a fruitful collaboration with local companies and wine experts.