Founder / Digital Marketing Consultant
CurrentDevelop Digital marketing strategies, implement & monitor campaignsCreate and present appealing proposals to potential clients that reflect what we can offer, regarding the appropriate online strategy, channels & advertising techniques that will result to the highest possible ROIPerform site analysis, SEO audits, competitor analysis, keyword research and assess link building opportunitiesDevelop & execute Google AdWords campaignsSetup, management and optimization of Social Media CampaignsBased on analysis, results and client feedback, continually improve and modify strategies to optimize effectivenessKeep up-to-date with constantly changing technological and digital marketing trends, algorithms and ranking factorsKeep abreast of white hat and black hat tactics so as not to violate search engine guidelinesConsult with independent web designers to improve the navigation and user experience of a siteSetting up custom reports in Google Analytics and use of advanced segments & multi-channel attribution reports.