+ Responsible for driving regional residential Qcells business, ranging from PV modules to energy storage and solar financing+ Partners include top notch local and multistate solar installation companies as well as distributors such as Greentech Renewables, US Renewable Solutions, BayWa r.e. and Sunrgy+ Perform bottom-up market analysis, including product forecasting, pipeline backlog, install rate, conversion rate and churn+ Training sales teams of solar installers, sales originators and distribution channel partners

+ Responsible for US revenue and EBIT goals for $3B+ global renewable energy company+ Led high-performing teammates to exceed goals, overcome market barriers and develop partnerships with residential & commercial solar installers + Focused on the sustainable health of customer's solar installation business by delivering usable solutions and valuable results with a long-term view of the industry+ Maintained a close network of vendor partners, industry thought leaders, occasional competitors and other sources of insight to keep our company & team focused and in-the-lead+ Proud to be a high-impact distributor for Qcells, Longi, Silfab, Panasonic, LG, JA Solar, Trina, Enphase, SolarEdge, SMA, Unirac and IronRidge.

Led the turnaround & growth team that dominated in direct sales, new homes, remodels and home improvement giants The Home Depot® and Lowe’s®. We increased top line revenue by more than $2MM during the worst of the housing bust. The team’s success in these highly competitive channels earned us the two highest annual North American awards from global partner Cosentino S.A.; for Marketing and Market Dominance.

In mid-2004, the deployment group turned to installations; increasing total market penetration to 10% of all new homes in the area by the end of 2005 (vs. <4% in ’04). At the same time we reduced COGS by 25% despite skyrocketing operational and material costs.

Our team secured and managed a variety of special projects, including the creation of an entirely new regional operation in Tucson, AZ with two F500 companies, DR Horton and RadioShack. In marketing, our earned advertising appeared in numerous media outlets including The New York Times, HGTV, and Detroit Free Press.

Evangelized automation and energy management solutions via em◦power, a touchscreen-based integrated home control system.