Konstantin Sud Email & Phone Number

Tel Aviv Area, Israel

Moscow, Russian Federation

• Joint development and implementation of a global marketing strategy;• Competitive site analysis, Usability and A / B testing, SEO-audit, prototyping and implementation of new display formats;• Tracking site data, generating reports, assessing performance and adjusting the promotion plan based on it;• Development of SEO and SMM strategies, creation of ads in display, media and targeted advertising systems;• Technical part of the site: monitoring errors, updating the content, instructing employees, selecting freelancers, automating the publishing processes;• Email newsletters, webinars;• Development, layout, testing and launching of landing pages;• Photo and video production• Proofreading and publishing news and other materials on the site

Moscow, Russia

• Marketing strategy development and implementation (online-edition project);• Competitors analysis, website Usability and A/B testing;• Website data tracking, additional metrics development and implementation. Reporting, performance evaluation and promotion plan correction when necessary;• SEO & SMM strategy development, contextual, media and targeted advertising;• Technical support: error monitoring, content update, SOP establishment, freelancers’ selection, publication process automation;• Site redesign set-up: terms of reference creation, prototyping, cooperation with contractor;• Partners’ search, offers and Email campaigns creation, negotiations and further relationship development;• Finding, testing and implementing digital innovations (AMP, Instant Articles).Achievements: • Completely revised promotion strategy of the edition. Gaps and weak points identified and currently being closed;• Implemented important metrics for media analytics (scroll depth, reading time, author, category and date of publication);• Ponominalu.ru was unblocked by Yandex filters and brought back to its leading positions in search engine results page;• Since summer 2016 edition’s constant site audience rocketed from 0 to 30 thousand users. Monthly reach in social network tripled. AMP and Instant Articles implementation brought more traffic to the site;• The edition has established access to interviewing foreign artists, became partners with greatest Moscow locations, and gained accreditation for reportage from main capital concerts;• Largest players on the market (Afisha.ru, The Flow, mos.ru) refer to our publications. Now, the site is getting an official status of Mass Media.