Kotaro (Koko) W. Email & Phone Number

San Francisco, California, Us

- Plan, spec, negotiate, invest, and manage SoFi’s multi-million dollar linear direct & data-driven linear national media campaigns- Data first; spearhead bi-weekly linear media post reporting with research partners such as iSpot, Merkle, and EDO to track SoFi product site traffic and business KPI conversion rates. Then leverage those findings to make in flight creative optimizations on a two week cadence.- Clear creative assets with all major broadcast networks, and coordinate substantiation requests with internal Creative partners as needed- Construct and issue traffic instructions + creative assets directly to national linear networks - Manage the issuance of traffic instructions and asset delivery to 20+ national linear networks in tandem with Extreme Reach- Reconcile and coordinate payment processing for monthly invoices across 20+ Personal Loan national cable deals

New York, Ny, Us

Energy Upgrade California- Managed the planning, implementation, and tracking of all media across General & Multicultural (Hispanic, AA, C/V/P/K) Markets for Local Television, Radio, Print, OOH, and Digital tactics in the state of California for the California Public Utilities Commission’s Energy Upgrade California initiative.- Created, updated, and issued client-facing media authorization forms (MAFs) for approval across TV, Radio, Magazine, Newspaper, Out of Home, and Digital tactics.- Spearheaded monthly offline tactic budget tracker updates with OMD's internal finance team.- Created, finetuned, and issued Print, Out of Home, and Digital investment briefs to respective investment teams.- Led weekly client facing Paid Media status updates across statewide Energy Efficiency and Time of Use campaigns.- Worked with the creative agency to provide Print, Out of Home, Digital, TV, and Radio creative specs and traffic creative assets to the appropriate channels for both Energy Efficiency and Time of Use campaigns.- Put together paid media campaign presentations in Google Slides, presented campaign presentations to the client for approval, and fielded client questions on campaign presentations.- Worked alongside junior team members to vet, clarify, and implement approved plans.

Chicago, Il, Us

Lionsgate (December ‘17 - February ‘20)- Coordinated large scale national television upfront investment buys into television campaigns for 10+ motion pictures a year across all dayparts on all major broadcast, cable, syndication, and Hispanic networks.- Provided daily & weekly client requested deliverables like Broadcast Network Prime Schedules, all upcoming TV Specials, Premieres, Finales and Tent-Poles, pre-logs, etc.- Filled in CPP requests, updated delivery for all open television deals, requested spot avails and scatter pricing.- Pulled and analyzed Nielsen ratings research to spot useful trends for planning teams with tools like Lake5 and Media Bank OX- Executed the Bombshell & Judy film campaigns resulting in multiple Academy Awards.

Chicago, Il, Us

Lionsgate (November ‘17 - December ‘17)Broadgreen Pictures & StubHub (March ‘17 - November ‘17)National Television Activation- Flighted out National Television campaigns with negotiated network inventory for various upcoming major motion picture titles- Communicated and coordinated client requested schedule changes with all major Cable & Primary Broadcast Networks- Provided Nielsen research and data analytics reports for strategic use with tools like Lake5 and Media Bank OX- Assisted in building client facing presentations Olive Garden (June ‘16 - March ‘17)National Cable Activation- Analyzed upfront plans- Coordinated large-scale national cable buys with multiple networks- Screened restricted cable programs to avoid airing in episodes that may conflict with client brand message.- Coordinated and executed nationwide rebrands and schedule changes.

London, London, Gb

Hulu(January ‘16 - June ‘16)- Assisted with Hulu's Marketing Strategy & Planning (I.e. Out of home media, cinema, national broadcast,etc.)- Assisted Hulu's National Broadcast buying team- Attended after-hours functions with the different teams.

Los Angeles, Ca, Us

Job Duties:Return Merchandise Authorization DepartmentNASA Order ProcessingNASA Open Order ManagementNASA Crisis ForecastingNASA Logistics Point of ContactNGEN Logistics Lead Point of ContactUpdate 300+ order statuses for our clients in Excel spreadsheets per day and send them out to the proper channels.Create and allocate 20-30 new laptop station orders and part orders via the company's FileMaker system.Each month, monitor the production, transportation, and arrival status of orders ranging between 2,000-4,000 laptops, mice, keyboards, and docking stations for the company's multi-million dollar NGEN Navy contract.Attend multiple weekly conference calls discussing and resolving any and all problems regarding the NGEN Navy account.

Long Island City, Ny, Us

Perform 20-30 cold-calls a day on airport passengers.Up-selling customers by describing our premium caviar options.Provide pairing suggestions for dishes, sea foods, and caviar.Concoct any and all cocktail orders.

I maintained the UC Berkeley Facebook Whisper page by adding material posted to the Whisper application everyday. I expanded awareness of the application via word-of-mouth, posting flyers around campus, and corresponding with local school papers.I attended bi-weekly conference calls, and discussed user acquisition strategies with other college campus student brand ambassadors to increase daily user engagement across the college student TAM.

Created e-files for each case by creating file documents and maintaining up to date files through continual scanning of all discovery, attorney product, investigation requests & returns. Once case was over, reviewed each file for completeness. Afterwards, proceeded to break file down for storage. Separated and summarized witness evidence into relevant and important concise bullet-points for quick referral for attorney.Established a rapport with multiple Criminal Defense Attorneys, and helped maintain multiple caseloads.Conducted basic legal research on issues re: applicable law at time of offense, definitions of specific legal terms.Scanned, copied, delivered and retrieved, from DA's office, sensitive case documents for defense attorneys.Attended attorney/client meetings and compiled summaries of these meetings for later referral by attorney. Attended strategy meetings regarding client cases, offering impressions where requested.Performed I.T. work when needed. Maintained IT network for multiple attorneys.

Maintained up-to-date inventory stock count for products within the Japanese Food Company's warehouse in Commerce, CA.Using scan guns and the technical system established within the warehouse, worked within a team to consolidate products required for immediate shipment.Operated complex machinery such as cherry pickers and pallet jacks.Supervisor: Distribution Manager - Ian Tennant (www.linkedin.com/pub/ian-tennant/23/b89/749)

Bachelor Of Arts (B.A.), History

High School Diploma, General Education

Licentiate Degree, Bartending/Bartender